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All ADM Blog Posts Tagged 'post' (29)

101 Ways to Increase Conversion With No More Money!

A lot of requests after my session at Digital Dealer 8. Here are 101 ideas you can start using right now to increase conversion and get away from 3rd party leads. Here is the link http://bit.ly/c6pnwM

Hope they help,

Larry Bruce…

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Added by Larry Bruce on April 28, 2010 at 8:00pm — No Comments

The Currency of Trust

At South by South West (SXSW) I attended Chris Brogan’s and Julian Smith’s session “I Don't Trust You One Stinking Bit” a really long title I thought but it did sum up the session. As usual I walked away my head swimming with ideas and making connections between trust, social media, customer experience and content.…

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Added by Larry Bruce on March 24, 2010 at 9:00am — No Comments

The Death of The Desk



15 years ago I told Ron Craft (the dealer I got my start in the car business with in 1984) “Customers aren’t shopping for a car they are shopping for a salesperson to buy a car from”. That was the way I approached car sales when I got into it after…

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Added by Larry Bruce on March 12, 2010 at 8:31am — 15 Comments

“Thank You” email gets the highest open rate

While in San Diego at Online Marketing Summit 2010 I heard a simple yet revealing fact. The “Thank You” email you send the customer after they submit a lead or for an appointment with your dealership will have the highest open rate of anything you send that customer.…

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Added by Larry Bruce on February 28, 2010 at 3:42pm — No Comments

4 Tips for Advertising on Facebook

There is an old saying in marketing fish where the fish are biting. Currently Facebook gets about 100 Million plus unique visitors each month, that is over 1/3 the US population. With the rising price of Google ad words it makes sense to add Facebook advertising to your marketing mix. I recently read an article “How to advertise on Facebook” was interesting but basic. The following is my version.



On Facebook your competition isn’t other business owners it’s the litany of status…

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Added by Larry Bruce on February 5, 2010 at 2:42am — 10 Comments

Begin With the End in Mind – Conversion Rate Optimization (CRO)

Those who follow me on twitter (@pcmguy) have seen me tweet this probably multiple times. “Google commodities everything” this is a quote from @jeffjarvis book “What Would Google Do?” for those of you that haven’t read it you should do so as soon as possible.



Along these same lines I recently heard a great analogy about search… Continue

Added by Larry Bruce on January 31, 2010 at 11:13pm — No Comments

Web 3.0 Tools and how they might apply to your business

Web 3.0 is all about recommendations, free services, intelligent (semantic) searches, and information that’s no longer random data, but tailored, highly intuitive and delivered in real time. Identifying some broad trends that dominate the new crop of Web tools and services which are in tune with the next generation of the web - Web 3.0 site and how these applications may impact your business.



Mobile applications have long been… Continue

Added by Larry Bruce on January 19, 2010 at 10:40pm — 1 Comment

CRM and Social Media are totally separate topics…What the…!?

Wednesday I caught a Tweet from Alex Snyder on CRM “Why hasn’t CRM sold more cars”. I was glad to see someone writing about something other than Social Media and I even email that to Alex.

All the hype and I am not using that term in a bad way here, just as a description for the industries obsession with Social Media. Whit all the Social Media hype it was… Continue

Added by Larry Bruce on January 1, 2010 at 6:20am — 18 Comments

"Why We Don't Need Car Dealers"

I found this article in "The Week" magazine (July 17, 2009) reprinted from The Washington Post and thought I'd share.



"Why We Don't Need Car Dealers" - Charles Lane, The Washington Post



"Why, in this day and age, should I have to haggle with 'grinning salesmen' when it's time to buy a car? asked Charles Lane. The short answer is that car dealers are protected by state laws that give them exclusive sales territories and bar online competitors. Such…
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Added by Arnold Tijerina on July 19, 2009 at 4:30pm — 1 Comment

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