Automotive Marketing Professional Community for Car Dealers, OEM and Suppliers
At South by South West (SXSW) I attended Chris Brogan’s and Julian Smith’s session “I Don't Trust You One Stinking Bit” a really long title I thought but it did sum up the session. As usual I walked away my head swimming with ideas and making connections between trust, social media, customer experience and content.…Continue
Added by Larry Bruce on March 24, 2010 at 9:00am — No Comments
15 years ago I told Ron Craft (the dealer I got my start in the car business with in 1984) “Customers aren’t shopping for a car they are shopping for a salesperson to buy a car from”. That was the way I approached car sales when I got into it after…Continue
While in San Diego at Online Marketing Summit 2010 I heard a simple yet revealing fact. The “Thank You” email you send the customer after they submit a lead or for an appointment with your dealership will have the highest open rate of anything you send that customer.…Continue
Added by Larry Bruce on February 28, 2010 at 3:42pm — No Comments
There is an old saying in marketing fish where the fish are biting. Currently Facebook gets about 100 Million plus unique visitors each month, that is over 1/3 the US population. With the rising price of Google ad words it makes sense to add Facebook advertising to your marketing mix. I recently read an article “How to advertise on Facebook” was interesting but basic. The following is my version.
On Facebook your competition isn’t other business owners it’s the litany of status…
Added by Larry Bruce on January 31, 2010 at 11:13pm — No Comments
Web 3.0 is all about recommendations, free services, intelligent (semantic) searches, and information that’s no longer random data, but tailored, highly intuitive and delivered in real time. Identifying some broad trends that dominate the new crop of Web tools and services which are in tune with the next generation of the web - Web 3.0 site and how these applications may impact your business.
Wednesday I caught a Tweet from Alex Snyder on CRM “Why hasn’t CRM sold more cars”. I was glad to see someone writing about something other than Social Media and I even email that to Alex.