Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Added by Mike Gorun on July 9, 2013 at 6:09am — No Comments
It’s not a new idea to have one of your salespeople working the service drive. Opportunities and circumstances exist where it may be beneficial for the customer to trade-in their car that needs to be repaired. Having someone who can not only identify those opportunities but who also knows how to present it to the customer properly is rare.
That being said, have…Continue
Added by Mike Gorun on May 21, 2013 at 7:56am — No Comments
Let’s take a look at our compensation…Continue
Added by Tony Navarra on October 28, 2012 at 5:13pm — No Comments
Are you missing out on sales because your marketing message is focused only on price points? If you're only focused on price, you are not connecting with customers…Continue
Added by Paul Potratz on September 5, 2012 at 1:13pm — No Comments
I have started and Internet Department for a Honda store about 4 months ago. I am very wise to systems, websites, vendors, etc. I have set up a pretty reasonable system in the past with other dealers but I have a tough road ahead of me now.
Here is the situation:
When I took over, the dealership was doing about 7-8 cars a month via 3rd party lead sources out of the "Internet Department" that consisted of 1 man who just responded to leads and also took lot ups. (not very…Continue