Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Did you know the customer data sitting in your DMS is the most valuable asset you own—even more valuable than your real estate and inventory combined? Yet I don’t know any dealers that have a budget or defined strategic objective to invest in, increase and maintain the value of this asset.
Added by Scot Eisenfelder on October 5, 2018 at 7:12am — No Comments
In a recent blog, I wrote about how content marketing is more of a long-term play.
In addition, to attract an audience, it is vital to offer more than purely sales content and “buy…Continue
Added by sara callahan on September 26, 2018 at 7:00am — No Comments
Department Managers have an enormous impact on your Dealerships Profitability. That impact can either be positive, or negative. The choice is really up to you. We would never let the coach on the field without a playbook and a strategy, yet as an industry we let our managers “play” every day…Continue
Added by Andy Church on July 13, 2018 at 7:30am — No Comments
Traditionally, a question like, "What is marketing plan?" is asked by people who want to start their own business. This question is also of great interest to business students.
Overall, a marketing plan can be understood as the document which describes the…
Added by Irina Heaver on June 1, 2018 at 7:30am — No Comments
Added by Scot Eisenfelder on February 26, 2018 at 6:00am — No Comments
Owning a car for the first time is exciting but the enjoyment comes with responsibility. Car owners know that it is important to have good insurance coverage. However, the insurance market is broad and can prove difficult to navigate through. Don’t feel overwhelmed if you don’t know what to look for. Follow…Continue
Added by Hannah Whittenly on December 16, 2017 at 3:30pm — No Comments
Added by Bill Wittenmyer on July 5, 2017 at 6:44am — No Comments
In my last article, I discussed what a Public Relations firm does. One of those tasks, which I hope you never need but is important to understand, is crisis management. Not every company is going to go off the deep end like…Continue
Added by sara callahan on May 29, 2013 at 3:30am — No Comments
With service departments finally getting the credit due to them for contributing to the growth and profit of dealerships, pre-paid maintenance programs (PMP) are starting to make a huge impact on the overall profit of dealerships as well.
I think it is well established that most PMPs are being sold in the F…Continue
Added by Mike Gorun on April 2, 2013 at 8:46am — No Comments
Many dealerships price prepaid maintenance programs (PMPs) high enough to shatter success from the start. Thinking that the real benefit comes from profit built into the plan along with forfeiture, they create a price point that’s prohibitive. While some new buyers will take the bait, the typical consumer, when asked to pay $895 for three years of scheduled maintenance, simply adds up the cost of nine or ten oil changes and a half dozen tire rotations and says, “Thanks, but no…Continue
Does your car dealership have a plan in place for marketing its service center? You need to encourage people to return to your dealership after their vehicle purchase for service, and you also need a strategy to pick up new leads just for service.
Today Ed Parkinson is presenting along with Jim Ziegler, Glenn Pasch, Criss Castle and others at Internet Battle Plan 9 in Cleveland, Ohio. Understanding Automotive ZMOT is critical to today's online marketing.
Added by Aaron Hassen on May 9, 2012 at 9:30am — No Comments
I am hearing a lot of discussion about True Car and ZAG. I continually scratch my head and wonder if desperate dealers are doing the marketing limbo "How Low Can You Go?" …Continue
Is The Road to the Sale Obsolete?
I've been seeing a lot of posts lately about upcoming fall conferences and events. These posts are typically not altruistic. They're written by people with vested interests in specific events, whether that's because they're a speaker or they're the host. Now it's our turn.
For people interested in learning and are considering attending one of these events and aren't sure which to attend, I've created a graphic comparison of the three events specifically being held in October 2011 that…Continue
In a class action lawsuit filed on June 21, 2011 against AutoNation (Santa Clara Superior Court, entitled Lilly v. AutoNation, Case No. 1-11-CV-203569), attorneys are claiming that AutoNation is in violation of the California Labor Code by misclassifying commissioned sales reps as exempt from overtime and, in addition, issuing deduct vouchers post-sale for losses in commissionable gross due to repair or…Continue
Added by Arnold Tijerina on July 25, 2011 at 11:54am — No Comments
Every year, people start lining up on Wednesday to take advantage of $3 appliances and $1…Continue
Added by MacKenzie Garfield on December 3, 2010 at 2:00pm — No Comments
We all have things we need (or want) to accomplish before the year is over. Why wait until January 1st to set a "New Year's Resolution"? Why wait another year to reach the destination you already want? If you…Continue
Added by Kelly Noble on December 1, 2010 at 1:00pm — No Comments