Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Guess who is already back in the headlines making waves in the social media marketing world? It’s Pinterest! (You don’t get any credit if you read the title, that’s cheating.) That’s right, the social pinboard site is expanding again, this time bringing three pretty interesting user experience offers to the table. Let’s take a look at what they are and what…Continue
As I've said on many occasions, there are only a handful of social media websites that you need to focus on at your dealership. Despite claims that you need to be on dozens of them, the real ones that are making an impact today and in the near future are Facebook, Google+, Twitter, YouTube and Pinterest with…Continue
I’m not a big fan of redundancy, especially on social media. Under normal circumstances, if you have good plugins and widgets properly placed on your blog, there’s no reason to have others. If you want to annoy me with a blog post, put an inline plugin, a floating plugin, and another one at the bottom.…Continue
Press releases are a great way to promote and disseminate information about your company. I’ve written many articles on how to write and optimize press releases to increase the chance of being discovered amongst the hundred or thousands…Continue
Added by sara callahan on July 10, 2013 at 6:32am — No Comments
As with any site, the more exposure received the better it is for your brand, in particular organic exposure. Organic is content seen by people on the site and is numbers or views that are not inflated with fake or irrelevant accounts. Although once upon a time where views came from didn’t matter, today in social media it…Continue
One of the biggest problems faced when businesses try to use social media as a marketing tool is that there are simply too many social media sites. A day doesn’t go by when I’m not asked about this new site or that old site and whether or not they can be used is marketing. Most can. However, most simply do not have the reach to make them…Continue
Added by Ketty Colom on November 12, 2012 at 6:30am — No Comments
Pinterest is an online social pinboard for images and websites that users can enjoy and share in a single location. “Think of it as a visual way to bookmark websites,” says automotive industry marketing blog…Continue
Added by Amanda Meuwissen on April 10, 2012 at 11:17am — No Comments
One of PCG's writers, Mandy Saffer, came into my office and handed me Redbookmagazine.
"Look what they're doing," she said. "Inspiration Boards. But they are basically copying Pinterest."
And she was exactly right. The popular women's magazine is taking not from the most popular social network out there for women. They now have 4 pages dedicated solely to large, eye-catching images, with…Continue
Our favorite awkward hoodie-lovin' internet entrepreneur Mark Zuckerberg is givingPinterest two thumbs up on Facebook.
The Friendsheet Facebook app is an app that turns Facebook into a photo browser that looks just like our much loved Pinterest.
Here is my Facebook feed…Continue
Added by Christine Rochelle on March 7, 2012 at 7:30am — No Comments
As much as I love me some Pinterest, I've had difficulty explaining to dealers why keeping their boards to a strict automotive theme sticks out like a sore thumb among the pinned images that are more popular on the site - cupcakes, home decor, and puppies.
But alas - we have Pinterest for men! Named appropriately, "…Continue
As Pinterest continues to rise in exposure and prominence in social media, many dealers have been asking me how to make it work for them. There are certain techniques that we, fortunately or unfortunately, save for clients, but here's one that you can use today to help improve the virality and SEO of your website.
It starts with being interesting. Nobody on Pinterest (and social media in…Continue
Added by J.D. Rucker on February 27, 2012 at 3:16pm — No Comments
Last night the only two half-exciting pieces of the Oscars were J-Lo's near nip-slip and a scrawny Angelina Jolie flashing her right leg at every camera.
Within minutes of Angelina's first exposure of her right leg, a Twitter handle quickly went up appropriately named @AngiesRightLeg. The user now has over 11,000 followers.…Continue