Professional Community for Car Dealers, Automotive Marketers and Sales Managers
As a sales and marketing professional, you probably learned a long time ago that the best way to present your products is by using words that paint a picture. Not just any picture, a picture that puts each shopper in the picture; helps them visualize owning your product; and then mentally experience the emotional…Continue
Added by Timmy D. James on August 8, 2014 at 6:22am — No Comments
However, as many other dealers were doing it, they felt that they needed to as well. At first they were static, very basic websites, with very little information. Along came…Continue
Staying relevant as a business in the highly competitive marketing world is not simple to do. Being creative and keeping up with the trends while trying to find newer ways to reach your…Continue
Added by Amanda Ryan on February 15, 2013 at 10:00pm — No Comments
We all hear about social media engagement. We've been told to share interesting links, ask people questions, and try to encourage people to talk to us and our brands. It amazes me that I see people on social media sites, particularly Facebook, do a poor job of posting content while mastering the art of running their own Facebook profile.
The difference that you'll see is that we often forget…Continue
Added by J.D. Rucker on April 12, 2012 at 4:11pm — No Comments
I take all this very seriously, but I have fun with it, too--hence the title here. My own organization hasn't achieved Digital Kung Fu yet, but we’re working on it very hard using these five tenets below as the framework. Enjoy! :) (NOTE: Updated graphics per Ralph's request.)…Continue
Added by Keith Shetterly on April 26, 2010 at 1:30pm — No Comments
Consider this... with the wide array of devices available to handle email (and social networking), screen/display size varies greatly from 32"+ monitors all the way down to the size of a cell phone display. Do you really want to have a 2-inch by 6 inch graphic of your dealership logo with all of your contact information at the top of your emails? What if the the pictures are blocked or awaiting the users approval prior to downloading?
If you embed your branding and contact…Continue
Added by Clyde Taylor on April 7, 2010 at 9:05am — No Comments
Added by Paul Husing on January 5, 2010 at 4:30pm — No Comments