We all want new customers. And it’s certainly mandatory to retain a customer to create a loyal one. But how we market our dealerships is increasingly important -- as each form of marketing will deliver different results. The three terms: loyalty, retention and acquisition marketing, all have their own distinct… Continue
Added by Mike Gorun on March 26, 2015 at 6:00am —
Just like any business, I have potential clients that I reach out to in an effort to see whether my services are a good fit. Recently, a potential client, who I had been talking to but hadn’t heard from in a little bit, suddenly “liked” one of my posts on my personal Facebook profile. While this does happen occasionally, I… Continue
Added by sara callahan on May 28, 2014 at 4:51am —
Data security is becoming an increasingly public concern as databases from large retailers continue to be breached and consumer information exposed. Congress is holding hearings this week with top data security professionals to discuss how best to prevent future breaches. The concern is so high that Congress is… Continue
Added by Scott T. Joseph on March 12, 2014 at 1:28pm —
There is a reason consumers enjoy that Amazon knows what new thing they might be interested in buying next based on their previous purchases and activities—we like having things tailored for us because we like anything that makes our lives easier.
There are countless sites now for setting up monthly shopping options based around personal preference, so…
Added by Amanda Meuwissen on February 25, 2014 at 9:02am —
What legally defines a merchant who uses a self-funded, in-house financing program? Any merchant extending credit of any kind to one or more of their customers is this type of merchant, whether they realize it or not.
They may be running an in-house financing program using their own money, or they may simply be allowing a customer they’ve known for years to pay a few days late which constitutes… Continue
Added by Jonathan Floyd on May 26, 2013 at 9:45am —
A few years ago I boarded an airplane bound for the island nation of the Philippines. I spent a couple of years there learning the language (Cebuano/Visaya), meeting and making new friends, and providing service to those in need. Continue
In my pursuit to learn the language, I was provided with some basic training and taught…
Added by Michael Cirillo on October 3, 2012 at 5:21pm —
There has never been a better time to succeed than now!
In life, we have two choices. 1) Live life and be happy or 2) Go around looking for… Continue
Added by Michael Cirillo on August 21, 2012 at 8:40am —
I’m going to take my chances and make a bold statement: People trust other people more than machines. We would all prefer to talk to the operator than go through a long, drawn out answering machine, and I certainly wouldn’t want a robot surgeon operating on my brain. These same principles apply in online marketing and SEO. As evidence, I’m basing my assumption on a few key criteria:
- The massive growth of social sharing over the past decade
- Google and Bing…
Added by Stephen Murphy on March 27, 2012 at 6:30am —
I don't often share other people's articles or blogs, but here is one worth sharing....
Here are the best 32 quotes from the book "Word of Mouth Marketing by Andy… Continue
Added by Tom Gorham on December 11, 2011 at 12:00pm —
Are You Exceptional?
Well, are you? It's a question you should ask yourself sooner rather than later, before you do though you should check your ego at the door and be honest with yourself. I ask because it's the difference between… Continue
Added by David Johnson on December 22, 2010 at 11:00am —
I am good…but don’t take my word for it, look at my work ethic and the results I’ve shown over my years in the car industry. So when I recently took on a new position at Menlove Toyota Scion I wasn’t worried for I have been down this road before and turned around… Continue
Added by Bryan Armstrong on March 1, 2010 at 4:00pm —
Imagine traffic jams with high-fives, passing lattes around, and getting run over by pedestrians? Can I put a golf bag on it?
Seriously - looks cool!
Added by Ron Morrison on October 17, 2009 at 10:41am —
If you have ever thought that Google search engine displays a boring list of search results, you are in for a pleasant surprise. Google organic search results are getting more interesting to read as Google is adding icons to different classes of search result links. One trend that I observed are very encouraging to business owners who are using press releases to promote their business.
Google must be in the process of creating categories of Internet posts and deciding if the category… Continue
Added by Brian Pasch on April 26, 2009 at 9:30am —