Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
1. Make the correct choice of your attitude:
The most important thing for you to come out of the house on any given day is what attitude do you adapt to face your day? A negative attitude can make your day worse. But adopting a positive attitude can lead to good and great thoughts in your…
Added by Rob on June 5, 2019 at 7:44am — No Comments
One of the reasons video captures your customers’ attention and engages them so effectively is that, when done properly, it tells a story. I came across a great article on AdWeek.com, which shares how the scooter…Continue
Added by Timmy D. James on March 29, 2019 at 7:00am — No Comments
The response rate for leads is very low in the automotive industry. How much time do your salespeople or BDC agents spend calling a new lead, or sending an email, fail…Continue
Added by Paul Moran on November 5, 2018 at 7:02am — No Comments
Enjoy the Video
Been a while since I blogged here, but with Ralph making his first appearance on our show last week, it only seems right that I share the video here. …Continue
When you’ve been in a major car accident, it’s easy to feel overwhelmed. There’s so much to deal with, calls to make and people to talk to that you might not know where to start. Sometimes you just want to say everything is fine just to get past it and get on with your life.
But there are some critical things you need…Continue
Added by Anica Oaks on November 26, 2017 at 10:30am — No Comments
Although rear-ended car accidents can be serious auto crashes, they’re not always your fault, even if you feel it is so.
It’s important that at the site of the accident that you don’t say anything that admits fault that could ruin your claim. To learn more about who is at-fault in a…
Added by Anica Oaks on October 15, 2017 at 6:30am — No Comments
The first car of new drivers is mostly a second-hand one. People often prefer honing their driving skills on a used vehicle before buying a new car.
A common question when you plan on buying a used car is whether banks offer Loan for second hand vehicles. Many borrowers believe that only a car loan can be used to purchase a car. However, this is far…
Added by Arwind Sharma on September 16, 2016 at 12:00am — No Comments
The chances are pretty good that any email lead YOU receive is also sent to competing dealerships. That means the car shopper will get emails and phone calls from other salespeople looking to sell that customer a car. Unless the lead is on a unique used vehicle, your competitors have the same new vehicles in their inventory.
Therefore, reaching that customer…Continue
Added by Timmy D. James on July 7, 2016 at 6:24am — No Comments
From tweets expressing their displeasure, to Facebook wall posts asking for additional information, increasingly, customers utilize these channels to engage and communicate with you.
Facebook realizes this and, as a result, has…Continue
The government has shifted its gaze and is currently squarely centered on the automotive retail space. Government agencies, including the Consumer Financial Protection Bureau (CFPB) and the Federal Trade Commission (FTC), are now paying close attention to the practices and marketing efforts of dealers -- and they’re…Continue
Added by Tony Orlando on May 16, 2016 at 5:57am — No Comments
Living through a car accident can be a truly terrifying experience. Even still, you must start thinking as soon as the crash is over. If you don’t, you may not be able to protect yourself from the possible ramifications of the accident. Try to keep a clear head. Below are four crucial ways you can protect yourself after being in a car accident.
Car accidents are one of the biggest killers in the world.…Continue
Added by Anica Oaks on March 25, 2016 at 2:30pm — No Comments
Social media provides us with a wonderful set of tools to connect and stay connected with people. In its early years, some businesses were a little slow to jump onto the social media bandwagon. However, as they recognized the potential it had to reach large audiences for little to no money, businesses embraced it.
The thing is that as use has grown, some…Continue
Added by sara callahan on February 17, 2016 at 5:04am — No Comments
While the consumer’s car buying journey can include upwards of 24 touchpoints, there are some particular milestone moments in that journey that can define and direct their actions. These moments are covered in a report recently released by Google’s Automotive division, “The…Continue
Added by Timmy D. James on January 11, 2016 at 5:24am — No Comments
A car accident can be devastating physically, emotionally, and financially. Not everyone realizes just how destructive they can be. On the other hand, from the point of view of the law, car accident victims have significant scope to recoup those damages from the responsible parties. In this article, we will discuss the potential fallout from a car accident and show you why it is so important to have a qualified car accident lawyer working for you.
Added by Lizzie Weakley on January 5, 2016 at 4:00pm — No Comments
Most of the time, businesses wrongfully perceive the concept of creating a “Personal Brand at Work” to be self-serving for the employee and not having any form of positive outcome for the business.
But the reality is there is no downside to having employees who are positively representing themselves to the world around…
Added by Joey Little on January 5, 2016 at 2:30pm — No Comments
In the past, personal branding by salespeople was geographically restricted, simply because the technology didn’t exist to go much further.…Continue
We all want new customers. And it’s certainly mandatory to retain a customer to create a loyal one. But how we market our dealerships is increasingly important -- as each form of marketing will deliver different results. The three terms: loyalty, retention and acquisition marketing, all have their own distinct meanings and should be used to satisfy different goals and…Continue
Added by Mike Gorun on March 26, 2015 at 6:00am — No Comments
Just like any business, I have potential clients that I reach out to in an effort to see whether my services are a good fit. Recently, a potential client, who I had been talking to but hadn’t heard from in a little bit, suddenly “liked” one of my posts on my personal Facebook profile. While this does happen occasionally, I have always used LinkedIn as my primary method of…Continue
Data security is becoming an increasingly public concern as databases from large retailers continue to be breached and consumer information exposed. Congress is holding hearings this week with top data security professionals to discuss how best to prevent future breaches. The concern is so high that Congress is considering implementing…Continue
Added by Scott T. Joseph on March 12, 2014 at 1:28pm — No Comments