The chances are pretty good that any email lead YOU receive is also sent to competing dealerships. That means the car shopper will get emails and phone calls from other salespeople looking to sell that customer a car. Unless the lead is on a unique used vehicle, your competitors have the same new vehicles in their… Continue
Added by Timmy D. James on July 7, 2016 at 6:24am —
Social Media has become an important channel customers use to reach out to businesses.
From tweets expressing their displeasure, to Facebook wall posts asking for additional information, increasingly, customers utilize these channels to engage and communicate with you.
Facebook realizes this and, as a result, has… Continue
Added by sara callahan on June 15, 2016 at 6:00am —
The government has shifted its gaze and is currently squarely centered on the automotive retail space. Government agencies, including the Consumer Financial Protection Bureau (CFPB) and the Federal Trade Commission (FTC), are now paying close attention to the practices and marketing efforts of dealers -- and they’re… Continue
Added by Tony Orlando on May 16, 2016 at 5:57am —
Living through a car accident can be a truly terrifying experience. Even still, you must start thinking as soon as the crash is over. If you don’t, you may not be able to protect yourself from the possible ramifications of the accident. Try to keep a clear head. Below are four crucial ways you can protect yourself after being in a car accident.
1. Protect Yourself Physically
Car accidents are one of the biggest killers in the world.… Continue
Added by Anica Oaks on March 25, 2016 at 2:30pm —
Social media provides us with a wonderful set of tools to connect and stay connected with people. In its early years, some businesses were a little slow to jump onto the social media bandwagon. However, as they recognized the potential it had to reach large audiences for little to no money, businesses embraced… Continue
Added by sara callahan on February 17, 2016 at 5:04am —
While the consumer’s car buying journey can include upwards of 24 touchpoints, there are some particular milestone moments in that journey that can define and direct their actions. These moments are covered in a report recently released by Google’s Automotive division, “… Continue
Added by Timmy D. James on January 11, 2016 at 5:24am —
A car accident can be devastating physically, emotionally, and financially. Not everyone realizes just how destructive they can be. On the other hand, from the point of view of the law, car accident victims have significant scope to recoup those damages from the responsible parties. In this article, we will discuss the potential fallout from a car accident and show you why it is so important to have a qualified car accident lawyer working for you.
Added by Lizzie Weakley on January 5, 2016 at 4:00pm —
Most of the time, businesses wrongfully perceive the concept of creating a “Personal Brand at Work” to be self-serving for the employee and not having any form of positive outcome for the business. Continue
But the reality is there is no downside to having employees who are positively representing themselves to the world around…
Added by Joey Little on January 5, 2016 at 2:30pm —
In this highly regulated industry, there has been some recent debate as to if dealership salespeople should be allowed to establish and control their own personal branding.
In the past, personal branding by salespeople was geographically restricted,… Continue
Added by Paul Moran on July 17, 2015 at 6:00am —
We all want new customers. And it’s certainly mandatory to retain a customer to create a loyal one. But how we market our dealerships is increasingly important -- as each form of marketing will deliver different results. The three terms: loyalty, retention and acquisition marketing, all have their own distinct… Continue
Added by Mike Gorun on March 26, 2015 at 6:00am —
Just like any business, I have potential clients that I reach out to in an effort to see whether my services are a good fit. Recently, a potential client, who I had been talking to but hadn’t heard from in a little bit, suddenly “liked” one of my posts on my personal Facebook profile. While this does happen occasionally, I… Continue
Added by sara callahan on May 28, 2014 at 4:51am —
Data security is becoming an increasingly public concern as databases from large retailers continue to be breached and consumer information exposed. Congress is holding hearings this week with top data security professionals to discuss how best to prevent future breaches. The concern is so high that Congress is… Continue
Added by Scott T. Joseph on March 12, 2014 at 1:28pm —
There is a reason consumers enjoy that Amazon knows what new thing they might be interested in buying next based on their previous purchases and activities—we like having things tailored for us because we like anything that makes our lives easier.
There are countless sites now for setting up monthly shopping options based around personal preference, so…
Added by Amanda Meuwissen on February 25, 2014 at 9:02am —
What legally defines a merchant who uses a self-funded, in-house financing program? Any merchant extending credit of any kind to one or more of their customers is this type of merchant, whether they realize it or not.
They may be running an in-house financing program using their own money, or they may simply be allowing a customer they’ve known for years to pay a few days late which constitutes… Continue
Added by Jon Floyd on May 26, 2013 at 9:45am —
A few years ago I boarded an airplane bound for the island nation of the Philippines. I spent a couple of years there learning the language (Cebuano/Visaya), meeting and making new friends, and providing service to those in need. Continue
In my pursuit to learn the language, I was provided with some basic training and taught…
Added by Michael Cirillo on October 3, 2012 at 5:21pm —
There has never been a better time to succeed than now!
In life, we have two choices. 1) Live life and be happy or 2) Go around looking for… Continue
Added by Michael Cirillo on August 21, 2012 at 8:40am —
I’m going to take my chances and make a bold statement: People trust other people more than machines. We would all prefer to talk to the operator than go through a long, drawn out answering machine, and I certainly wouldn’t want a robot surgeon operating on my brain. These same principles apply in online marketing and SEO. As evidence, I’m basing my assumption on a few key criteria:
- The massive growth of social sharing over the past decade
- Google and Bing…
Added by Stephen Murphy on March 27, 2012 at 6:30am —
I don't often share other people's articles or blogs, but here is one worth sharing....
Here are the best 32 quotes from the book "Word of Mouth Marketing by Andy… Continue
Added by Tom Gorham on December 11, 2011 at 12:00pm —
Are You Exceptional?
Well, are you? It's a question you should ask yourself sooner rather than later, before you do though you should check your ego at the door and be honest with yourself. I ask because it's the difference between… Continue
Added by David Johnson on December 22, 2010 at 11:00am —
I am good…but don’t take my word for it, look at my work ethic and the results I’ve shown over my years in the car industry. So when I recently took on a new position at Menlove Toyota Scion I wasn’t worried for I have been down this road before and turned around… Continue
Added by Bryan Armstrong on March 1, 2010 at 4:00pm —