Professional Community for Automotive Marketers, Car Dealers, OEM and Suppliers
I was thinking this morning about how rockets and Fixed Operations Customer Management are related. With all the news about the different companies striving to become the next NASA, it reminded me that we are all in a "Space Race" even though I know that the two subjects seem completely unrelated and are not even in the same Encyclopedia volume.
And I submit for your consideration that driving a rocket into space and good Customer Service…Continue
Added by Leonard Buchholz on December 9, 2014 at 1:26pm — No Comments
In the Sales world, rejection is not only a daily thing but an hourly event, that depending on your mood or energy, sometimes can be a motivation killer!
In order to help obtain your goals, and meet your yearly desired pay, you must see rejection as a motivator, and not a kick in the stomach. Much of the sales game that we play on a daily basis, is much like a volleyball game, similar in the tense that someone always has the ball and someone is always waiting to steal your point. So,…Continue
Added by Dani Lunsford on June 18, 2014 at 9:00am — No Comments
There has been a question that has popped up over the years ever since the rise of the internet as a valid marketing venue for car dealers. Should dealerships and vendors teach automotive industry people about marketing or should they teach marketing professionals about the car business?
The importance of time is something that we must never take for granted. As we know the time that we have here on Earth is limited and it's imperative that we don't look back over our life when we get older and say "I wish I had of." I remember…Continue
Added by J.R. Batchelor on May 20, 2013 at 8:59pm — No Comments
We talk a lot about the importance of a blog. As Google's updates progress, the old adage "content is king" is becoming ever more true. It's not enough to simply have content though, that content needs to be unique to your site and valuable to the reader. In the rush to keep up with the content volume being demanded by industry best practices, it's too easy to forget…Continue
Are you building value during your presentation/demonstration?
In Part 3 of this series I'll go over the issue of spending some time outside of work perfecting your skills. As we know in the automotive industry when you start your…Continue
Added by J.R. Batchelor on January 3, 2013 at 7:45am — No Comments
Does your car dealership have a plan in place for marketing its service center? You need to encourage people to return to your dealership after their vehicle purchase for service, and you also need a strategy to pick up new leads just for service.
They stated the reason for creating the tool in their …Continue
An Email From a Random 17 Year Old Girl Who Saw One of My Videos on YouTube and My Response To Her...
This is a REAL Email from Megan and it just blows me away that there are kids like this girl out there just wishing she had a direction and an opportunity... Yet there are Hundreds of Thousands of Sales People, Automotive Sales people that accept mediocrity, some…Continue
Added by Sean V. Bradley on December 4, 2011 at 8:37pm — No Comments
Every year, people start lining up on Wednesday to take advantage of $3 appliances and $1…Continue
Added by MacKenzie Garfield on December 3, 2010 at 2:00pm — No Comments
Click on the link below to see the article on Automotive News
When the add-ons are seen on-screen, accessory sales rise…Continue
Yesterday I read a Ward article by Steve Finley, ‘Biggest Crock I Ever Heard’. This was follow up article containing rebuttal comments from disgruntled internet mangers taking offense to an earlier article “Are Dealership Internet Departments Obsolete?”.
The media's constant 24 hour chaos coverage is destroying the hopes and dreams of mankind and is THE reason you find your people not motivated enough to get their jobs done. I fear the media's perpetual sensationalizing of bad news more than I do the threat of pandemic flu's, wars and a faltering economy combined. I know they say they want to present all sides and that the public has a right to know everything but notice that 95% of all their coverage… Continue