Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
The ZMOT study guides automotive dealers through an educational process that demonstrates how to make marketing and budgeting decisions based on the latest data on consumer shopping behavior.
EATONTOWN, NJ – PCG Digital Marketing (PCG), a multi-award-winning digital marketing firm has announced that April 24, 2012 will be the start of the 2012…Continue
Added by Brian Pasch on March 21, 2012 at 4:00am — No Comments
Eatontown, NJ – PCG Digital Marketing, a three-time DrivingSales.com award winning Automotive SEO and Search Engine…Continue
This Automotive Zero Moment of Truth Infographic is a great discussion piece to have with your dealership team about how the car shopping eco-system is working today.
Stimulus investments (Radio, TV, and Newspaper) for a majority of consumers do NOT create a direct beeline to the dealership (FMOT).…Continue
Tonight I am in Minneapolis Minnesota and I was checking a few searches for the Morries Automotive Group, who I will be visiting with tomorrow from my iPhone.
When I searched the phrase "Morries Reviews" this is the search results page that Google displayed on my iPhone:
Google Offers is now in Beta testing, have you taken a look at this new advertising platform?
Will you be considering Google Offers in your 2012 automotive advertising strategy?
I am in Atlanta tonight surfing the…Continue
Added by Brian Pasch on December 4, 2011 at 7:00pm — No Comments
Google continues to amaze me with a tsunami of changes to search and new products this summer. The team at Google is not taking any vacation time this year.
Google announced today Google Related, a free toolbar that is available for Google Chrome and…
Added by Brian Pasch on August 17, 2011 at 12:00pm — No Comments
I'm very optimistic about Google+. If you have not received an invite, send me an email to firstname.lastname@example.org and I'll send you an invite so you can get started.
You need to get started!
The ease at which you can setup and organize…Continue
Added by Brian Pasch on July 11, 2011 at 4:30am — No Comments
EATONTOWN, NJ – PCG Digital Marketing, New Jersey’s fastest growing Internet marketing agency, today announced a new partnership with AskPatty.com, a ‘marketing to women agency’ providing automotive…
Added by Brian Pasch on June 16, 2011 at 11:34am — No Comments
Christy Roman, CEO and Founder of Now Marketplace will be sharing her automotive marketing and expertise at the upcoming PCG Pit Stop Conference in Chicago.
Chicago is the first stop in the seven city tour planned for 2011. The Chicago…Continue
Added by Brian Pasch on June 5, 2011 at 8:20am — No Comments
I'm looking forward to meeting ADM members across the country as they participate in great educational events hosted by PCG Digital Marketing. The conferences are designed to minimize the time out of the dealership and maximize the educational benefits. Local events reduce costs and travel time which can add up quickly if you want to send multiple employees to great…Continue
Lizelle is an active member of the automotive industry where she has held numerous roles in management, operations, and sales. Lizelle is a regular contributor to the ADM community.
Brian Pasch, CEO of PCG Digital Marketing, commenting…
In December of 2010 I shared with the automotive community on blog post which detailed my first impressions on my meeting with the combined BZ & Cobalt website development and…
The 2011 Automotive Website Awards will be presented at a luncheon at the Bellagio Hotel in Las Vegas on Sunday October 9, 2011 at 12:30 pm. The luncheon coincides with the opening day ceremonies of the 2011 Driving Sales Executive Summit.
Dealers and industry leaders interested in attending the awards luncheon should…Continue
Added by Brian Pasch on May 25, 2011 at 11:38am — No Comments
I want to invite all ADM members to consider investing in a summer intern that you can utilize over the coming years. On May 25th, the Automotive Internship Program (AIP) will start. The program is an inexpensive way to train an intern or an existing employee on important digital marketing…Continue
PCG Digital Marketing has announced that registration for the Automotive Website Awards (AWA) is now open. Companies that provide automotive websites should register for the annual review process by June 1st, 2011. The awards luncheon will be held at the Bellagio Hotel from 12:30 – 2:30 pm on Sunday October 9th. This year’s Automotive Website Awards will be presented in conjunction with the 2011…Continue
Added by Brian Pasch on May 11, 2011 at 8:30am — No Comments
When Bob Burg, coauthor of The International Phenomenon, “The Go-Giver” speaks of giving, he’s talking about constantly and consistently providing value to others, and touching lots of lives with that exceptional value.
In fact, that’s the only way one can make money in a free-enterprise based society. Thus, shifting your focus…
Added by Brian Pasch on March 28, 2011 at 5:00pm — No Comments