Automotive Digital Marketing

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All ADM Blog Posts Tagged 'pcg digital marketing' (31)

Dates For 2012 Automotive ZMOT Study Announced

The ZMOT study guides automotive dealers through an educational process that demonstrates how to make marketing and budgeting decisions based on the latest data on consumer shopping behavior.

 

EATONTOWN, NJ – PCG Digital Marketing (PCG), a multi-award-winning digital marketing firm has announced that April 24, 2012 will be the start of the 2012…

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Added by Brian Pasch on March 21, 2012 at 4:00am — No Comments

Three Time Award Winning Automotive Marketing Company Offers New Search Marketing Strategy for Dealers

"Automotive SEO strategy package leverages search optimization, social relevance, and video marketing to capitalize on Google’s ever-changing ranking system."



Eatontown, NJ – PCG Digital Marketing, a…

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Added by Brian Pasch on March 19, 2012 at 2:00pm — 7 Comments

Automotive ZMOT Infographic and EcoSystem

This Automotive Zero Moment of Truth Infographic is a great discussion piece to have with your dealership team about how the car shopping eco-system is working today.

 

Stimulus Investments Drive ZMOT Activity

 

 

Stimulus investments (Radio, TV, and Newspaper) for a majority of consumers do NOT create a direct beeline to the dealership (FMOT).…

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Added by Brian Pasch on January 26, 2012 at 4:00am — 4 Comments

DealerRater Leverages Adwords To Drive Traffic To Their Portal Using Dealer Names

Tonight I am in Minneapolis Minnesota and I was checking a few searches for the Morries Automotive Group, who I will be visiting with tomorrow from my iPhone.

 

When I searched the phrase "Morries Reviews" this is the search results page that Google displayed on my iPhone:

 …

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Added by Brian Pasch on December 13, 2011 at 11:00pm — 7 Comments

Are You Interested In Testing Google Offers For Your Dealership?

Google Offers is now in Beta testing, have you taken a look at this new advertising platform?  

Will you be considering Google Offers in your 2012…

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Added by Brian Pasch on December 4, 2011 at 7:00pm — No Comments

PCG Digital Marketing Ranked in Top 500 Fastest Growing Private Companies in USA

Inc. Magazine's September 2011 edition  ranked PCG Digital Marketing (PCG), New Jersey’s fastest growing Internet Marketing Agency, #192 on its 30th annual Inc. 500, an exclusive ranking of the nation's fastest-growing private companies.



PCG also ranks # 7 in New Jersey with a three-year sales growth of… Continue

Added by Brian Pasch on August 23, 2011 at 9:30am — 3 Comments

Google Related Toolbar Should Put A Fire Under Your IRM Strategy

Google continues to amaze me with a tsunami of changes to search and new products this summer.  The team at Google is not taking any vacation time this year.



Google announced today Google Related, a free toolbar that is available for Google Chrome and…

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Added by Brian Pasch on August 17, 2011 at 12:00pm — No Comments

Bye Bye Google Boost Welcome Adwords Express

Google Adwords Express Logo



This has been a great month for change at Google and PCG Digital Marketing has been in the forefront advising car dealers about these changes.  In July 2011 we were introduced to:



  • Google+
  • Google Circles
  • Google +1…
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Added by Brian Pasch on July 26, 2011 at 8:00pm — 7 Comments

Google+ Is A Winner So Join My Circle



Jump In - I'll Send You An Invite!



I'm very optimistic about Google+. If you have not received an invite, send me an email to brian@pcgmailer.com and I'll send you an invite so you can get started. 

 

You…

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Added by Brian Pasch on July 11, 2011 at 4:30am — No Comments

Lizelle Landino and Jody DeVere Create New Educational Scholarship Program for Women



EATONTOWN, NJ – PCG Digital Marketing, New Jersey’s fastest…

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Added by Brian Pasch on June 16, 2011 at 11:34am — No Comments

Automotive Advertising Workshop by Christy Roman Starts in Chicago

Christy Roman, CEO and Founder of Now Marketplace will be sharing her automotive marketing and expertise at the upcoming PCG Pit Stop Conference in Chicago.

Chicago is the first stop in the seven city tour planned for 2011. The Chicago…

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Added by Brian Pasch on June 5, 2011 at 8:20am — No Comments

The PCG Pit Stop Conference Format

 

I'm looking forward to meeting ADM members across the country as they participate in great educational events hosted by PCG Digital Marketing. The conferences are designed to minimize the time out of the dealership and maximize the educational benefits.  Local events reduce costs and travel time which can add up quickly if you want to send multiple employees to great…

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Added by Brian Pasch on June 2, 2011 at 7:30am — 11 Comments

Lizelle Landino Joins Team at PCG Digital Marketing

PCG Digital Marketing today announced that Lizelle Landino has joined their digital marketing agency as a Dealer Advocate.

Lizelle is an active member of the automotive industry where she has held numerous roles in management, operations, and sales.  Lizelle is a  regular contributor to the ADM…

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Added by Brian Pasch on June 1, 2011 at 12:30pm — 6 Comments

Top 10 Low Cost Press Release Publishing Websites

Car dealers looking to expand their content publishing strategies to offsite web properties should consider free and low-cost press release publishing websites.



As content syndication becomes for important to a dealer's digital marketing strategy, dealers will need to locate great places to publish content.



One of those resources for content syndication are free and low cost press… Continue

Added by Brian Pasch on May 31, 2011 at 7:00pm — 2 Comments

Have You Seen The New ADP Digital Marketing Platform?



In December of 2010 I shared with the automotive community on…

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Added by Brian Pasch on May 27, 2011 at 2:21pm — 1 Comment

Automotive Website Awards Luncheon Coincides With DSES in Vegas

The 2011 Automotive Website Awards will be presented at a luncheon at the Bellagio Hotel in Las Vegas on Sunday October 9, 2011 at 12:30 pm.   The luncheon coincides with the opening day ceremonies of the 2011 Driving Sales Executive Summit.

 

Dealers and industry leaders interested in attending the awards luncheon should…

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Added by Brian Pasch on May 25, 2011 at 11:38am — No Comments

Automotive Internship Program Starts on May 25th

I want to invite all ADM members to consider investing in a summer intern that you can utilize over the coming years.  On May 25th, the Automotive Internship Program (AIP) will start.  The program is an inexpensive way to train an intern or an existing employee on important digital marketing…

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Added by Brian Pasch on May 13, 2011 at 4:00pm — 4 Comments

Automotive Website Awards Applications Now Open



 

PCG Digital Marketing has announced that registration for the Automotive Website Awards (AWA) is now open.  Companies that provide automotive websites should register for the annual review process by June 1st, 2011. The awards luncheon will be held at the Bellagio Hotel from 12:30 – 2:30 pm on Sunday October 9th. This year’s Automotive Website Awards will be presented in conjunction with the 2011…

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Added by Brian Pasch on May 11, 2011 at 8:30am — No Comments

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