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All ADM Blog Posts Tagged 'pay' (27)

Making PPC Clicks Count

As many dealership marketers know, search campaigns are a necessary part of a multi-channel marketing strategy. The danger with search campaigns is the potential for pay-per-clicks to become very expensive, which tends to happen when marketing vendors use a single strategy for all dealerships, and set up campaigns as…

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Added by Courtney Evans on March 1, 2019 at 7:00am — No Comments

Variable Pay Plans: Motivators or Impediments?

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Added by Scot Eisenfelder on February 26, 2018 at 6:00am — No Comments


Agency
Google AdWords increases the number of Sitelinks for search ads

Back in November 2009 Google introduced sitelink extensions to the web. This was great as it provided search marketers to provide multiple landing destinations for their campaigns or ad-groups. Then in 2012 Google introduced the extended sitelink format which gave use the benefits of the…

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Added by Paul Wilson on August 28, 2017 at 8:30pm — No Comments

The Often Forgotten but Most Important Person in Your Dealership

Who is the most important person in your dealership? Every time I ask this question I get different answers ranging from the…

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Added by Bill Wittenmyer on July 5, 2017 at 6:44am — No Comments

Compensation Can Affect Employee Loyalty & Satisfaction

Dealerships have forever tweaked pay plans to satisfy bottom lines and keep employees happy. Many employees in the sales department can make more money from a single sales commission than any technician can make in a day. There are even some salespeople that are so productive that their paychecks can exceed those of…

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Added by Mike Gorun on January 24, 2017 at 5:19am — No Comments

Is Your Service Department Invisible?

For car dealerships, when it comes to marketing, the overwhelming majority of messages tend to revolve around sales. The need to push more units, drive more traffic and conquest new customers seems to be the biggest priority for dealers as far as the allocation of marketing dollars.

 

The market is highly…

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Added by Tim Clay on July 11, 2016 at 6:34am — No Comments


Influencer
Google enacts new transparency requirements holding third party partners more accountable for AdWords management fees.

The days of ‘black box’ digital advertising packages appears to be coming to a close. Black box refers the idea that you pay your digital vendor or agency a monthly amount to provide a host of online…

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Added by Ed Steenman on November 25, 2014 at 8:30pm — No Comments

What’s in Your Wallet?

A couple generations ago, if you didn’t carry cash on your person, perhaps a personal check was accepted at your favorite store.  Then credit cards became an option, followed quickly by debit cards.  And now, with technology changing seemingly overnight, two new payment options are becoming available to…

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Added by Mike Gorun on November 7, 2014 at 12:49pm — No Comments


Influencer
Avoid These 3 Common PPC Mistakes

Whether you are running your PPC campaigns in house or have an outside agency managing them, mistakes happen. Below are 3 common mistakes to avoid, review your campaigns for and fix.

Duplicate Keywords

One common mistake I have noticed consistently in Google AdWords & Bing campaigns is…

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Added by Dmitriy Gamarnik on August 11, 2014 at 8:08am — No Comments


Influencer
Social vs Search - Marketing Spend Comparison

Marketers across the globe are constantly plagued by the question; “should I spend my dollars on social media…
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Added by J.R. Batchelor on June 5, 2013 at 1:58pm — 4 Comments

What Are Communication Ad Extensions?

Added by Paul Potratz on February 20, 2013 at 7:18am — No Comments

Pay plans need to change - the customers certainly have

Remember that old adage about the definition of insanity?  Well, if we expect to have different results in our dealerships, we must look at many things differently.…

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Added by Tony Navarra on October 28, 2012 at 5:13pm — No Comments


Influencer
Buy Here Pay Here Market...Where?

Decades ago, an unprecedented idea emerged in the automotive industry—Buy Here Pay Here (BHPH)—in an attempt to offset the savings and loan crisis.…

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Added by Constance Shook on September 18, 2012 at 8:30am — No Comments

Pay-Per-Click Search Results Advertising Now On Facebook!

Facebook is undeniably one of the most influential companies on the internet; they dominate the social media landscape and cause web-wide rage with even the most minor of updates. Could they do more,…

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Added by Timothy Martell on August 24, 2012 at 6:04am — No Comments

Self-Managed Pre-Paid Maintenance Programs Keep Customers Coming Back

Pre-paid Maintenance Plans (PMPs) keep customers returning to your service department and increase upsell opportunities, which is critical to increasing the service bottom line. Today’s self-administered, self-managed PMPs are appealing to customers, particularly those buying mainline domestic and import brands who seek value in everything they buy.

 

Today’s technology-driven plans make it very easy for dealers to customize what is offered in a PMP. Plans that provide the…

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Added by Mike Gorun on July 24, 2012 at 2:44pm — No Comments

Clever iPad Promotion and New UltraCare PPM Program Helps Hare Chevrolet Crush Aftermarket Service Shop Competition.

I have been doing regular blogs about successful promotions in dealerships that come to my attention. In this blog I wanted to let you know about a Prepaid Maintenance Plan (PPM) promotion that was extremely successful at Hare Chevrolet.

 

Hare Chevrolet has improved customer retention and increased its Customer Pay RO count by 12% since instituting a dealer branded Prepaid Maintenance Program (PPM) earlier this…

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Added by Mike Gorun on May 22, 2012 at 12:56pm — No Comments

Build Loyalty with Five Metrics: #4—Retail Member Spend

Dealerships with the most effective loyalty programs drive results in five key areas: marketing responsiveness, sales-to-service conversion, service visitation, retail member spend and member repurchase intent.

 

This is the fourth blog in a five-part series where I explain how loyalty programs improve each of these metrics. Last week I touched on service…

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Added by Mike Gorun on May 8, 2012 at 2:21pm — No Comments

Build Loyalty with Five Metrics: #3—Service Visitation

Dealerships with the most effective loyalty programs drive results in five key areas: marketing responsiveness, sales-to-service conversion, service visitation, retail member spend and member repurchase intent.

 

This is the third blog in a five-part series where I explain how loyalty programs improve each of these metrics. Last week I touched on…

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Added by Mike Gorun on May 2, 2012 at 11:52am — No Comments

Build Loyalty with Five Metrics: #2—Sales-to-Service Conversion

Dealerships with the most effective loyalty programs drive results in five key areas: marketing responsiveness, sales-to-service conversion, service visitation, retail member spend and member repurchase intent.

 

This is the second blog in a five-part series where I explain how loyalty programs improve each of these metrics. Last week I touched on…

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Added by Mike Gorun on April 24, 2012 at 11:03am — No Comments

Facebook Allows For Zip Code Targeting

Until now, Facebook has allowed advertisers on their platform to target users based on age, sex, interests and location (country, state, and city).  In order to drill down even further, Facebook now allows users to target their ads by zip code as well.

 

When creating your Facebook ad, just add the zip codes that you would like to target.  Unlike Google AdWords, you can't use a radius to target further, so make sure that you are including any zip codes from which your…

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Added by Ali Amirrezvani on August 19, 2011 at 1:22pm — No Comments

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