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All ADM Blog Posts Tagged 'party' (26)

Digital Marketing Conference Prior to NADA Convention Exceeds Registration Goals

The 2011 Digital Marketing Strategies Conference (DMSC) scheduled February 1-3, 2011 just prior to the 2011 NADA Convention has exceeded its pre-registration goals. Brian Pasch, CEO of PCG Digital Marketing, who is organizing the conference, attributed the pre-registration success to dealers focusing on education.



“In a recent survey conducted…

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Added by Brian Pasch on January 25, 2011 at 6:30am — 6 Comments

Zocalo Labs Releases New Personalized Auto Dealer Mobile Marketing Tool; DealerApp Vantage Pro for Apple Devices

 Zocalo Labs Releases New Personalized Auto Dealer Mobile Marketing Tool;

DealerApp Vantage Pro for Apple Devices

 

Piscataway, NJ, January 17, 2011 –Zocalo Labs today announced the release of Dealer Appvantage Pro (DAP),   a new mobile application (app) developed to help auto dealers better interact with their…

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Added by sara callahan on January 17, 2011 at 5:54am — No Comments

Majority of Auto Dealers Report Increased Market Share and New Car Margins in 2010, According to AutoUSA Study

FOR IMMEDIATE RELEASE



Majority of Auto Dealers Report Increased Market Share and New Car Margins in 2010, According to AutoUSA Study



Fort Lauderdale, Florida (December 20, 2010) – The latest study conducted by AutoUSA reveals that 94.2% of dealers increased market share in 2010, and more than 70% reported an increase in new car margins. Dealerships that gained market share this year attributed the growth to improved customer service (69%), friendly process (65%), best… Continue

Added by sara callahan on December 20, 2010 at 6:08am — No Comments

Why Do You Use PPC-No Seriously Tell Me?

I am going to make my best case for why PPC is a total waste of money in the automobile industry, and I invite you, the dealerships, or PPC salespeople to join the fun and make your case. This should be some fun, let’s keep it clean, and professional. In the interest of full disclosure I of course sell SEO, in many ways a direct competitor for PPC marketing dollars. (Even though we don’t agree with the logic) We do feel dealerships should do some PPC, as well as SEO, the problem we see are so… Continue

Added by Indie Results on November 26, 2008 at 8:30am — 9 Comments

Lead Scoring: Revolutionary Break Through or Arbitrary Misleading System

After listening to an interview on Blog Talk radio with Michael Spadafore, Global Director, Consumer & Commercial Marketing for R.L. Polk & Company outlining the new lead scoring system they are providing to help out the Detroit Trading Company rate the leads they are selling we had a lot of mixed feelings. Basically, there is a pool of leads for dealerships to choose from, Polk uses their magic algorithm to assign each lead a score, basically a likelihood of purchase, then that lead is… Continue

Added by Indie Results on November 6, 2008 at 11:30am — 23 Comments

What is your Internet Department doing?

In the past I have structured, directed and managed the Internet Sales Departments for a large 4 store automotive group. Knowing the importance of the Internet Department and the true success of creating more sales. Here are a few questions that you are needing to ask yourself.



How many Unique Visitors are coming to your site on a monthly basis?



How many… Continue

Added by Jennifer Schrader on October 17, 2008 at 8:30am — No Comments

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