Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Like any sales company, dealerships want to get their messaging and advertisements out to as many people as possible. It’s historically been a numbers game: throw as much as you can at a wall and see what sticks.
That is no longer the case.
Customers expect more personal interactions, and targeting the wrong customer is more…Continue
Added by Dean Martin on April 25, 2019 at 7:24am — No Comments
As dealers face mounting pressure to exceed sales and service quotas for the year, the ability to find new customers is key to reaching goals. But conquesting is never easy, primarily because you have to rely on third-party data instead of the first-party customer data in your DMS.
Partnering with the right marketing vendor is the first step.…Continue
Added by Kevin Winter on November 16, 2018 at 7:12am — No Comments
I’m sure many of you have heard about Google’s new attribution offering as there has been much buzz about it lately – but don’t be fooled as this is not a silver bullet for auto dealers – in fact, FAR from it. Let me explain:…Continue
“The Leads Are Dead”
According to those who struggle to generate consumer sales leads for businesses, “Sales leads are dead.” Furthermore, these (interestingly, mostly digital) marketers claim that today’s connected consumers are simply unwilling to trade their personal information online in exchange for some promise of pricing or other product…Continue
Added by Steve Stauning on January 26, 2017 at 3:36pm — No Comments
Last year marked a turning point in the world of digital advertising.
Not so much a sudden, sharp turn, but rather a methodic and inevitable turn.
Digital advertising in 2014 is positioned to be a $120 billion industry that has, to date, relied primarily on best practices that are no longer meeting required criteria as well as methods of collecting data that are faulty at best. This gradual shift toward the marriage of consumer trends and advanced technology is causing some…
Added by mike lesinski on October 26, 2014 at 4:34am — No Comments
In the initial days of the Internet, it was fairly straightforward. There were few options for the consumer online, and most leads arrived showing their points of origin. Now, more than 90% of your customers head…Continue
With all the recent talk about cars.com it brings up an excellent discussion about knowing your providers and the interactions they have with the leads that they sell you, if they sell leads, or with the customers you advertise to on the providers “portal”. This includes manufacturer leads from Tier 1, Tier 2 and manufacturers 3rd party leads. Do the providers follow up with the leads? How many times? On what days? If a customer sends a lead through a third party that goes to the…Continue
As TrueCar works to reposition itself as more dealer-friendly, and CarFax comes under continued scrutiny for charging dealers for the right to be chastised on the airwaves, Cars.com released teaser ads and focus group clips for their expensive Super Bowl campaign, according to an Automotive News article published today: http://bit.ly/WbTXac
To their credit, they make light of…Continue
Added by Jerry Hart on December 4, 2012 at 6:00pm — No Comments
Last night ActivEngage had it’s annual Holiday Party at Ceviche. We had an open bar, hand passed appetizers, and a great DJ. By 7PM employees created a break dancing circle and one later told me that he ripped his pants doing a whirlwind move!
Why am I telling you this? Because Holiday Parties are good for company…Continue
Added by Ketty Colom on December 3, 2012 at 12:30pm — No Comments
The Truth About 3rd Party Lead Source Providers, Aggregators and Online Classifieds
I hear all the time that…Continue
Added by Sean V. Bradley on October 3, 2012 at 7:30am — No Comments
What do I mean by that, you may ask...
All of you know that the term "conversion" has several meanings, ultimately. One meaning could be converting a lead into a sale. One could mean converting a past sale into a new one or an upgrade. And there are many meanings. However, what it ALWAYS means is a successful 'upgrade' of the status of that consumer through your marketing and sales pipeline. Right?
So, you've heard a ton of recent expertise on what is, right now,…Continue
Added by Chris Purser on August 16, 2012 at 8:25am — No Comments
So it’s interesting to me when I hear from salespeople who have different…Continue
Last time (@ DD9 I think) our suites were next to Ralph's so besides dealers we also had famous people (namely Paglia). Ralph, I hope you can visit this time.
Added by Yago De Artaza Paramo on January 19, 2012 at 11:30am — No Comments
So, today one of my sales reps had his day ruined with this email:
Good morning, Ted,
So glad you are back on the grid.
I have a concern and that is that when I spoke with USAA, they told me about a service they offer which is to look for the best price for a car. I used it and was given a price of $27,025 for the car we are purchasing, although without the leather seats. We are blaming ourselves for not shopping around, but we are hopeful that you can give us some…
Added by Jennifer Greenberg on September 1, 2011 at 8:00am — No Comments
Boca Raton, FL - (June 20, 2011) -- PSCars.com today announced that it is now licensing three core components of its online vehicle shopping technologies to help dealers offer more compelling features for online shoppers on their own dealership websites.
“When we’ve shared our technologies with dealers, we inevitably hear the same question: ‘Can I get this for my website?’” says Dan Kodsi, PSCars.com CEO.…Continue
Added by sara callahan on June 20, 2011 at 6:08am — No Comments
Boca Raton, FL - (April 13, 2011) -- PSCars.com today revealed its new Car Configurator package that allows online vehicle buyers the opportunity to build the new or used vehicle of their choice and gives auto dealers an opportunity to interact with buyers during this important…Continue
Added by sara callahan on April 14, 2011 at 7:35am — No Comments
Russian physiologist Ivan Pavlov famously tantalized his dogs by ringing a bell to alert them that food was about to be served. The dogs, soon wise enough to associate the sound of a tinkling bell with a big juicy steak, began to salivate each time the bell tolled.
This associated behavior is known as “classical conditioning,” and the parallel between the doghouse and the dealership cannot be clearer. Obviously, the incoming…Continue
Fort Lauderdale, Florida (April 11, 2011) – AutoUSA announced today that it has entered into a long term sponsorship agreement with CarZen, makers of the first car research and shopping application for the iPad. The agreement ensures that AutoUSA’s Dealers will receive preferential placement in the dealership locator listings on the popular CarZen app.
“The CarZen app…Continue
Added by Holly Forsberg on April 11, 2011 at 10:16am — No Comments
Boca Raton, FL - (April 5, 2011) -- PSCars.com today announced that it is debuting a revolutionary online vehicle shopping portal at the Digital Dealer Conference & Exposition (April 19-21, 2011), at Booth #335 in Orlando, FL, giving dealers a new way to showcase their stores and inventories online and sell more effectively to online vehicle buyers.
“Our goal is to transform the…Continue