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All ADM Blog Posts Tagged 'party' (26)

Cut The Cord On Third-Party Data

Like any sales company, dealerships want to get their messaging and advertisements out to as many people as possible. It’s historically been a numbers game: throw as much as you can at a wall and see what sticks.

 

That is no longer the case.

 

Customers expect more personal interactions, and targeting the wrong customer is more…

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Added by Dean Martin on April 25, 2019 at 7:24am — No Comments

Secrets to a Successful Conquest Campaign

As dealers face mounting pressure to exceed sales and service quotas for the year, the ability to find new customers is key to reaching goals. But conquesting is never easy, primarily because you have to rely on third-party data instead of the first-party customer data in your DMS.

 

Partnering with the right marketing vendor is the first step.…

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Added by Kevin Winter on November 16, 2018 at 7:12am — No Comments

Don’t Be Fooled: New Google Attribution Announcement is NOT a Silver Bullet

I’m sure many of you have heard about Google’s new attribution offering as there has been much buzz about it lately – but don’t be fooled as this is not a silver bullet for auto dealers – in fact, FAR from…

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Added by Steve White on May 25, 2017 at 9:49am — 1 Comment

The Leads Are Dead

“The Leads Are Dead”

According to those who struggle to generate consumer sales leads for businesses, “Sales leads are dead.” Furthermore, these (interestingly, mostly digital) marketers claim that today’s connected consumers are simply unwilling to trade their personal information online in…

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Added by Steve Stauning on January 26, 2017 at 3:36pm — No Comments

Everything You Know About Digital Advertising Is About To Change

Last year marked a turning point in the world of digital advertising.



Not so much a sudden, sharp turn, but rather a methodic and inevitable turn.



Digital advertising in 2014 is positioned to be a $120 billion industry that has, to date, relied primarily on best practices that are no longer meeting required criteria as well as methods of collecting data that are faulty at best. This gradual shift toward the marriage of consumer trends and advanced technology is causing some…

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Added by mike lesinski on October 26, 2014 at 4:34am — No Comments

Lifting the Veil: Where do my leads come from?

When a lead arrives from one of your suppliers, do you ever question its origin?

In the initial days of the Internet, it was fairly straightforward. There were few options for the consumer online, and most leads arrived showing…

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Added by Josh Vajda on June 13, 2013 at 9:00am — 5 Comments


Influencer
Know Your Third Party Providers

With all the recent talk about cars.com it brings up an excellent discussion about knowing your providers and the interactions they have with the leads that they sell you, if they sell leads, or with the customers you advertise to on the providers “portal”. This includes manufacturer leads from Tier 1, Tier 2 and manufacturers 3rd party leads. Do the providers follow up with the leads? How many times? On what days? If a customer sends a lead through a third party that goes to the…

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Added by Michael Stafford on May 1, 2013 at 6:35pm — 2 Comments

Is Cars.com the next vendor to trash car dealers?

As TrueCar works to reposition itself as more dealer-friendly, and CarFax comes under continued scrutiny for charging dealers for the right to be chastised on the airwaves, Cars.com released teaser ads and focus group clips for their expensive Super Bowl campaign, according to an Automotive News article published today: http://bit.ly/WbTXac

To their credit, they make light of…

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Added by Big Tom LaPointe on January 21, 2013 at 5:30pm — 12 Comments


Influencer
How Holiday Parties Boost Company Morale

Last night ActivEngage had it’s annual Holiday Party at Ceviche. We had an open bar, hand passed appetizers, and a great DJ. By 7PM employees created a break dancing circle and one later told me that he ripped his pants doing a whirlwind move!

Why am I telling you this? Because Holiday Parties are good for company…

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Added by Ketty Colom on December 3, 2012 at 12:30pm — No Comments


Influencer
The Truth About 3rd Party Lead Source Providers, Aggregators, Online Classifieds

The Truth About 3rd Party Lead Source Providers, Aggregators and Online Classifieds

 

I hear all the time that…

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Added by Sean V. Bradley on October 3, 2012 at 7:30am — No Comments

Clearly, Conversion is Critical!

What do I mean by that, you may ask...

   All of you know that the term "conversion" has several meanings, ultimately.  One meaning could be converting a lead into a sale.  One could mean converting a past sale into a new one or an upgrade.  And there are many meanings.  However, what it ALWAYS means is a successful 'upgrade' of the status of that consumer through your marketing and sales pipeline.  Right? 

   So, you've heard a ton of recent expertise on what is, right now,…

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Added by Chris Purser on August 16, 2012 at 8:25am — No Comments

Internet Lead Lingo: “I’m Not In the Market” Means “Don’t Pressure Me”

I’ve always believed that Internet customers have the same objectives—and objections—as showroom customers: the only difference is the way they choose to contact the dealership.

 

So…

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Added by Josh Vajda on May 23, 2012 at 12:00pm — 6 Comments

NADA PARTY INVITE

Last time (@ DD9 I think) our suites were next to Ralph's so besides dealers we also had famous people (namely Paglia). Ralph, I hope you can visit this…

Added by Yago De Artaza Paramo on January 19, 2012 at 11:30am — No Comments

USAA Insurance Agents Sending SOLD Customers to ZAG, anyone else having this issue?

So, today one of my sales reps had his day ruined with this email:

Good morning, Ted,

So glad you are back on the grid.

I have a concern and that is that when I spoke with USAA, they told me about a service they offer which is to look for the best price for a car. I used it and was given a price of $27,025 for the car we are purchasing, although without the leather seats. We are blaming ourselves for not shopping around, but we are hopeful that you can give us some…

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Added by Jennifer Greenberg on September 1, 2011 at 8:00am — No Comments

PSCars.com Licenses Tools to Enhance Auto Dealer Websites and better Showcase Stores to Sell more effectively to Online Vehicle Buyers



Boca Raton, FL - (June 20, 2011) -- PSCars.com  today announced that it is now licensing three core components of its online vehicle shopping technologies to help dealers offer more compelling features for online shoppers on their own dealership websites.

“When we’ve shared our technologies with dealers, we inevitably hear the same question: ‘Can I get this for my website?’” says Dan Kodsi, PSCars.com CEO.…

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Added by sara callahan on June 20, 2011 at 6:08am — No Comments

PSCars.com Car Configurator Provides Unique Benefits to Online Vehicle Shoppers and Auto Dealers



 

Boca Raton, FL - (April 13, 2011) --  PSCars.com today revealed its new Car Configurator package that allows online vehicle buyers the opportunity to build the new or used vehicle of their choice and gives auto dealers an…

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Added by sara callahan on April 14, 2011 at 7:35am — No Comments

I wished I would have had Pavlov on my Internet Team...it would've rang the cash register bell more often

Russian physiologist Ivan Pavlov famously tantalized his dogs by ringing a bell to alert them that food was about to be served. The dogs, soon wise enough to associate the sound of a tinkling bell with a big juicy steak, began to salivate each time the bell tolled.

This associated behavior is known as “classical conditioning,” and the parallel between the doghouse and the dealership cannot be clearer. Obviously, the incoming…

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Added by VJ on April 12, 2011 at 5:00pm — 2 Comments

AutoUSA Dealers to Receive Preferential Placement on CarZen iPad App



Fort Lauderdale, Florida (April 11, 2011) – AutoUSA announced today that it has entered into a long term sponsorship agreement with CarZen, makers of the first car research and shopping application for the iPad. The agreement ensures that AutoUSA’s Dealers will receive preferential placement in the dealership locator listings on the popular CarZen app.

“The CarZen app…

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Added by Holly Forsberg on April 11, 2011 at 10:16am — No Comments

PSCars.com Launches Auto Dealer-Focused “Revolution” for Online Vehicle Sales



Boca Raton, FL - (April 5, 2011) --  PSCars.com today announced that it is debuting a revolutionary online vehicle shopping portal at the Digital Dealer Conference & Exposition (April 19-21, 2011), at Booth #335 in Orlando, FL, giving dealers a new way to showcase their stores and inventories online and sell more effectively to online vehicle buyers.

 

“Our goal is to transform the…

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Added by sara callahan on April 5, 2011 at 6:53am — 9 Comments

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