Professional Community for Automotive Marketers, Car Dealers, OEM and Suppliers
Added by Paul Potratz on March 10, 2017 at 11:03am — No Comments
PPC (Pay Per Click) is an important part of search engine marketing and has its own significance for a successful digital marketing campaign, for all kinds of industries.
A misconception has been spawned among leading businesses that PPC is no longer in use. On the contrary: PPC is the fastest practice that…
Added by Radio Vision on September 5, 2016 at 11:00pm — No Comments
While I love to be active myself, I certainly could not call myself a big fan of watching and keeping up with sports. It seems, however, that you cannot turn on a television, read a newspaper or use any social media recently without hearing about continuous misdeeds and wrongdoings of NFL players. I’m sure that…Continue
Added by sara callahan on October 22, 2014 at 6:00am — No Comments
Do you remember the last time you were excited to watch a commercial on television? If you're like most people, that probably never happens. Over 50% of new automotive shoppers are more likely to watch your commercials when you use…Continue
Added by Paul Potratz on August 5, 2014 at 7:43am — No Comments
Stop valuing quantity over…Continue
Added by Paul Potratz on July 30, 2014 at 8:52am — No Comments
Still not making more money?
Have you tried everything but still can't increase your profits? If you're struggling to bring in more money--even with all of your current marketing…Continue
Added by Paul Potratz on July 22, 2014 at 8:26am — No Comments
If you haven't started employing digital marketing then you're missing out on tremendous potential. Digital is generating excellent return for the brands using it to promote their business—your competitors included.…
Are you making the right decisions with your dealership’s advertising budget? If you’re focusing on what’s cheap and not what’s smart, you could be neglecting key components of your marketing strategy.…
Added by Paul Potratz on July 8, 2014 at 9:08am — No Comments
Video testimonials are an excellent way of displaying your brand's authority, and can directly influence a purchasing decision for a potential shopper. Viewers of your testimonials want answers to specific questions about previous shopper experiences. If your dealership currently does video testimonials or if you are considering them, then you may be interested to know that there is as a wrong way and a right…Continue
Added by Paul Potratz on July 1, 2014 at 6:54am — No Comments
Added by Paul Potratz on June 24, 2014 at 9:30am — No Comments
Added by Paul Potratz on June 17, 2014 at 1:04pm — No Comments
Find Out About The Strategies That Led To It's Success
In Part 1 of a two-part series: Learn about the processes implemented to increase profits in service, parts, and sales.
Find out how your dealership can increase its profits using the same strategies that made this dealership the most profitable in its market.…
Added by Paul Potratz on June 10, 2014 at 9:25am — No Comments
Added by Paul Potratz on May 21, 2014 at 9:19am — No Comments
In order to be a highly successful business, you need to have a solid organizational hierarchy. Learn what you need to create an organizational chart and how it will effect your organization's growth.
Added by Paul Potratz on May 13, 2014 at 1:30pm — No Comments
Do you ever find yourself asking: How long should a video walk around be? When do you have too much content in an email blast? What makes a great landing page? On this week's Think Tank Tuesday, I'll cover these questions and more!
Tune in now and…
Added by Paul Potratz on May 7, 2014 at 12:51pm — No Comments
Added by Paul Potratz on April 29, 2014 at 12:47pm — No Comments
Why Work Harder For Less?
On this week's Think Tank Tuesday:
✓ Learn how to identify your clients
✓ Find out what you need to be spending time on
✓ Determine key mistakes in your sales process
Added by Paul Potratz on April 22, 2014 at 12:30pm — No Comments
Added by Paul Potratz on April 8, 2014 at 8:49am — No Comments
You can't have a successful business unless everyone is on board with the process. Learn how to spot the gaps in your company's strategy on this week's Think Tank Tuesday.
Added by Paul Potratz on April 1, 2014 at 7:39am — No Comments
Does your website make shoppers feel good about their purchase? What is the advantage of buying from your brand instead of one with a better price? Learn how your website can help shoppers justify a purchase on this week’s Think Tank Tuesday.
Added by Paul Potratz on March 25, 2014 at 9:31am — No Comments