Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Dealers are regularly approached by vendors selling their wares. Not only is it challenging to know what will be a valuable asset for your particular dealership, but it can also sometimes be downright confusing!
Of all of the various software and data services available to dealerships, none is more essential than your Dealer-Management System.…Continue
Added by Veronica Dunford on June 20, 2019 at 7:31am — No Comments
Like any sales company, dealerships want to get their messaging and advertisements out to as many people as possible. It’s historically been a numbers game: throw as much as you can at a wall and see what sticks.
That is no longer the case.
Customers expect more personal interactions, and targeting the wrong customer is more…Continue
Added by Dean Martin on April 25, 2019 at 7:24am — No Comments
In today's 20 group meetings, in circles, while attending a new car showing, and just about anywhere you go, dealers are talking about their DMS provider. Even DMS providers seem to be talking about each other, sometimes benignly, other times with soft-malice. And finally, it seems DMS providers today, as I read the litany of articles, want to offer advice on…Continue
Added by Michael Trasatti on January 7, 2019 at 7:30am — No Comments
The problem is, whether it’s a DMS; CRM; service lane tool; or any other significant technology available; not all work together in…Continue
Added by Veronica Dunford on December 27, 2018 at 7:00am — No Comments
For decades, advertising enjoyed a fairly predictable business.
Print, radio, and TV coalesced into a three-pronged approach that was mastered after decades of relative stability. Simply put, if a vendor demonstrated expertise, then clients willingly trusted them, generation…
Added by Steve White on May 31, 2018 at 6:30am — No Comments
Data security is becoming an increasingly public concern as databases from large retailers continue to be breached and consumer information exposed. Congress is holding hearings this week with top data security professionals to discuss how best to prevent future breaches. The concern is so high that Congress is considering implementing…Continue
Added by Scott T. Joseph on March 12, 2014 at 1:28pm — No Comments
Businesses are increasingly recognizing the importance of having an online presence in social networks. Consumers have come to expect it and, whether you’re there or not, they will have conversations about you. Every year sees a higher percentage of consumers turning to business’ social media accounts for a variety of reasons including praise, complaints and support. Simply…Continue
Added by sara callahan on October 24, 2013 at 6:14am — No Comments