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Many times after giving a presentation on content I've been faced with the question, "what's the ROI on blogging?"
I tried to explain an answer by walking through the scattered buying process that most consumers have, but instead started to add a slide to the beginning of my presentation that read, "CONTENT IS NOT ABOUT SALES, IT IS ABOUT BUILDING RELATIONSHIPS."
The result? I still get the ROI question at the end.
I noticed some bloggers that…Continue