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If you have been following my latest articles discussing Google Adwords, you are well aware that Google is testing new ad formats for the automotive industry.
I have recently discussed the Google Advisor For Cars program which is very controversial. I recently documented that Google is testing …Continue
If you haven't noticed, about 14% of dealership website visitorsare coming on mobile devices with another 5% on tablets. Your numbers may vary slightly but dealers would be remiss if they did not take mobile shoppers seriously.
Google searches done on mobile phones have a different urgency compared to searches done on mobile devices. How do I know this?…Continue
Added by Brian Pasch on July 28, 2012 at 7:31am — No Comments
Just in case you missed the recent announcement, from the Google Adwords console, car dealers can now target Mobile Apps as part of their paid display advertising campaigns.
Google's purchase of AdMob in 2009 gave them access to AdMob's network of over 300,000 mobile apps. The app categories that can be targeted are part of Google's Play and Apple's App…Continue
Added by Brian Pasch on June 19, 2012 at 6:00pm — No Comments