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Brian Pasch's Blog Posts Tagged 'paid search' (3)

Google Is BETA Testing Adwords Communication Extensions For Car Dealers

If you have been following my latest articles discussing Google Adwords, you are well aware that Google is testing new ad formats for the automotive industry.  

I have recently discussed the Google Advisor For Cars program which is very controversial.  I recently documented that Google is testing …

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Added by Brian Pasch on August 10, 2012 at 7:30pm — 1 Comment

Is Your Dealership in the Yellow?

If you haven't noticed, about 14% of dealership website visitorsare coming on mobile devices with another 5% on tablets.  Your numbers may vary slightly but dealers would be remiss if they did not take mobile shoppers seriously.

Google searches done on mobile phones have a different urgency compared to searches done on mobile devices. How do I know this?…

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Added by Brian Pasch on July 28, 2012 at 7:31am — No Comments

Adwords Can Now Target Mobile App Users So What Are You Waiting For?

Just in case you missed the recent announcement, from the Google Adwords console, car dealers can now target Mobile Apps as part of their paid display advertising campaigns.  

 

Google's purchase of AdMob in 2009 gave them access to AdMob's network of over 300,000 mobile apps.  The app categories that can be targeted are part of Google's Play and Apple's App…

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Added by Brian Pasch on June 19, 2012 at 6:00pm — No Comments

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