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All ADM Blog Posts Tagged 'paid' (10)

Is it Legal to Use Paid or Fake Testimonial Videos?

If you aren’t familiar with video testimonials,

you may be wondering – what’s the point?

Why concern yourself with legality if you have no plan to use them? Let’s consider for a moment why testimonials are useful: obviously, when comparing two…

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Added by jon nigbor on July 10, 2018 at 4:30pm — No Comments

Dear Paid Search, the Party is Over

Dealers have leveraged paid search for years – and some spend significant budgets on it.

However, whether they do it by themselves, or work with a vendor, I find many misunderstand some of the strategies, analytics and the method to the madness that is paid search.

I’d like to explain a few…

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Added by Steve White on April 7, 2017 at 6:30am — 3 Comments

Google Tax: Should you turn off Branded Paid Search Keywords?

If you utilize paid search, you’re probably paying “Google Tax” without even realizing it.

So what is “Google…

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Added by Steve White on January 9, 2017 at 6:36am — No Comments

Is Your Paid Search Paying Off?

It's time for a reality check.

I’d like to begin with pointing out the fact that more often than we realize, the correct solution to a problem is both obvious and simple. We live in a common sense world, but I think…

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Added by David Metter on March 11, 2016 at 1:00pm — 2 Comments


Influencer
Tailor Your Marketing Strategy: A Dealership Isn’t a Hair Salon

Written by PureCars CEO and Co-Founder, Jeremy Anspach

(As published in Dealer Marketing Magazine)

In the marketing world, not all tactics are created equal. What works for one industry or brand won’t necessarily work for another. Automotive marketing can take many forms because cars mean…

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Added by Lindsay Kwaselow on September 15, 2015 at 1:14pm — No Comments

How to Spot-Check Your PPC Campaign – and Your Provider

If you suspect that half the money you spend on paid search marketing is wasted but you don’t know which half, this piece was written to help you figure out which.  By no means is it an advanced guide, especially with all the advancements and changes taking place this very moment on multiple paid search platforms. 

Throughout business school, one of the many die-hard rules of business, regardless of industry or region, was “If it’s not your core competency, outsource it to someone…

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Added by Camille Forte on July 2, 2013 at 7:57am — No Comments

Mobile Paid-Search Clicks Continue to Increase

A recent study by Marin, "State of Mobile Search Advertising in the US", shows that the percent of paid-search clicks from mobile devices is growing faster than expected, and if the trend continues, is expected to account for 25% of all paid-search clicks by Google by the end of the year.  This includes not only mobile phones but also tablet computers.

 

This is just another reason…

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Added by Ali Amirrezvani on April 12, 2012 at 7:00am — No Comments

Successful measuring for measuring success

Many clients of mine challenge the ROI of a paid search campaign. In managing over 50 search campaigns personally, I have become an expert in tracking, measuring, and reporting on the value delivered by a paid search campaign. I would like to start a movement so that web platforms can help my clients understand the value they are receiving by investing in relevant website traffic from Google search and display advertising.

Some might find this hard to believe, but there are…

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Added by Devin Jones on March 27, 2012 at 9:30am — No Comments

Maximize Revenue Opportunities During the Busiest Week of the Year

The week between Christmas and New Year’s is a busy time of year for many auto dealers. It can be challenging for salespeople to keep up with all the showroom traffic, but that’s no excuse to let extra revenue opportunities fall through the cracks! While the customer is still engaged at the sales desk is the perfect time for a salesperson to boost revenue with the following programs:

Pre-Paid Maintenance Program: What…

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Added by Mike Gorun on December 20, 2011 at 10:35am — No Comments

That $500 ACV Might Have Just Been Bumped to $4,000 with New Government Cash Incentive!

Drivers paid to retire old cars - WASHINGTON -- Some U.S. states and Canada are boosting efforts to get older, dirtier cars off the roads. The moves come as people are holding onto vehicles longer than ever, amid a weakening economy. And it's expected that people will hold on to their cars and trucks even longer when new U.S. fuel efficiency rules boosting the industrywide, fleet average to 35 miles… Continue

Added by Ralph Paglia on June 30, 2008 at 7:00am — No Comments

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