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This is the third in a series of articles for car dealers who would like to learn how to leverage Google Analytics in order to better merchandise their websites, track consumer activity, increase conversion, and measure the influence of their marketing investments.
To summarize the series to date:…Continue
Last week I decided to write a series of articles on Google Analytics to help dealers better leverage this powerful tool. Google Analytics reports must be a part of the monthly marketing decision-making process, because the data can direct dollars into the most effective…Continue
I am a vocal advocate for leveraging Google Analytics to guide a dealership's online marketing strategy. Despite my pleas, a small percentage of dealer operators have a consistent process for analyzing Google Analytics data every month to spot trends or to prioritize marketing investments.
So I thought that I would write a few articles that utilize Google Analytics data charts to show hungry automotive marketing professionals and dealer operators how to leverage this great…Continue