Automotive Marketing Professional Community for Car Dealers, OEM and Suppliers
Those words spoken to me by one of the smartest dealers I ever worked for, Jay Marks, have stayed with me since 1996. Same principal applies in every position of the dealership but particularly in…Continue
Added by Larry Bruce on March 28, 2012 at 7:32pm — No Comments
I have had a few dealers reach out to me lately on Microsites being a bad idea and even one of the largest industry providers asking me if…Continue
An interesting report from comScore and I think some premonitions for retail automotive.
Added by Larry Bruce on February 17, 2012 at 9:24pm — No Comments
The AutoMazing Podcast is a group of cars guys (Larry Bruce, Chris Saraceno, Eric Miltsch, Bryan Armstrong, Shaun Raines, Tracy Myers & Rob Campbell) that get together 2 to 3 times per month and discuss the topics affecting our industry.
12/29/11 - What Makes A Great Customer Experience &…Continue
Added by Larry Bruce on January 4, 2012 at 3:19am — No Comments
TrueCar has certainly stirred up a hornet’s nest with “Know the REAL Price”. To be fair they are not the only online lead generator that uses dealership transactional data in an effort to get between the customer and the dealership and get a piece of the car sale either through a pay for lead or pay for sale pricing model.
Both KBB and Edmunds use transactional data also, the difference… their billing model doesn’t require them to dial into your system so it doesn’t appear that they…Continue
Just a quick thought...when setting up a page be careful who is setting it up as there is no way to make multiple Admins...yet. When Google says "coming soon" we should be nervous. Not sure why they would roll this out without addressing this issue, but then again... here is a link to the subject Google Help. Hope it does.
The Evolution of the Facebook Fan
By Paige Plant, Social Media Director, Ignite XDS
A coworker of mine, Jennifer Schrader, recently shared this infographic with me regarding the reasons behind why people follow brands. It led me to think about the overall brand of my different clients and…Continue
Added by Jennifer Schrader on July 13, 2011 at 8:02am — No Comments
(Originally published on Dealer magazine)
It amazes me how many dealerships judge their Facebook marketing efforts success by the number of fans they have. People are in awe of that dealership that managed to get 15,000 fans to their Facebook page. Some vendors sell the fact that they…Continue
The most important review site on the web? The one that the last Bad review was left on! That statement puts value in EVERY review site on the web. The most powerful review sites would be the ones served on Google’s Maps Page for you business.…Continue
Added by Alvin Newton on September 15, 2008 at 3:41pm — No Comments
Added by Alvin Newton on May 20, 2008 at 12:00pm — No Comments