Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
As consumer touch-points in the car buying journey continue to increase, it’s ever more important to ensure that your video content is available at each and every one of those pit stops the car buyer takes.
Your digital touchpoints are in essence your brand’s points of…Continue
Added by Timmy D. James on June 6, 2016 at 7:30am — No Comments
In late April, we looked into tactics that would help boost a Honda client’s Service Appointment landing page’s…Continue
Added by Byron Tyers on June 3, 2015 at 9:00am — No Comments
Facebook has once again tweaked it’s algorithm in a way that further decreases the reach of posts by Facebook Pages. After steadily decreasing organic reach to 2 percent or less, and forcing companies with Facebook pages to spend money to reach their fans, Facebook has now decided to prioritize content posted by a user’s friends and family, (i.e.: their network) over those of…Continue
Added by Paul Moran on May 15, 2015 at 5:00am — No Comments
Added by Byron Tyers on April 2, 2015 at 1:00pm — No Comments
Have you ever received an email from a company, liked what that email had to say, clicked a link to a website for more information, only to be sent to a website with absolutely no relevance to what you were interested in from the email?
I know I have. After clicking around for a while, hoping to find what you’re looking for, you’ll typically give up and move on to more…Continue
In the past, a business could increase per post reach on Facebook simply by creating unique and engaging quality content. That has now changed and, for the most part, ads are the only real posts creating any significant reach. Organic posts on Facebook pages have seen reach drop into the 1-2 percent range, down from 12+ just 2 short years ago. Since Facebook’s IPO, and the…Continue
We have all known for a long time that dealerships must be careful about the quantity of posts they publish on their Facebook pages. Inundating a Facebook user's News Feed with content - even quality content - can easily get you hidden. Facebook users primarily want to use the social network to find out what's going on with their networks, not your dealership (or business).…Continue
It’s been widely reported by social media experts that organic reach for Facebook pages has plummeted in the past 6 months; from as high as 15%, to the current 1-2%. As a public company, Facebook has a need to appease its shareholders by monetizing its platform as much as possible. Facebook knows that there is a fine line between delivering relevant content that users want…Continue
I was going through the profiles of some businesses that I follow on social media when I noticed something that was highly discouraging. Some had statements on their Twitter pages that read something to the effect of “a retweet does not mean we endorse it.” On Facebook, there were disclaimers added to the about section that read “liked, commented on, or shared content does…Continue
Added by J.D. Rucker on December 17, 2013 at 4:00am — No Comments
Over the next several months ALL Google AdWords accounts will be migrated over to Google Enhanced Campaigns and the changes are sweeping and they are big.
Weather you do your PPC…Continue
Added by Larry Bruce on April 24, 2013 at 10:59am — No Comments
My favorite social marketing tool of all time is the unlock to share plugin. What is it? It’s a simple plugin that “unlocks” additional content…Continue
There as been a major shift in digital marketing that has been building up for a couple of years now. Content was once a tool used for search engine optimization and social media marketing, but today and in the foreseeable future content will be the most important (and easiest) way to advance in search and social. We…Continue
The Question: What do Pepsi, Mountain Dew, Sierra Mist, SoBe, AMP Energy Drink, Propel, Mug, and Aquafina have in common with your Sales Team?
The answer: They are all Brands within a Brand! It doesn’t matter to PepsiCo, the parent…Continue
This is the third in a series of articles for car dealers who would like to learn how to leverage Google Analytics in order to better merchandise their websites, track consumer activity, increase conversion, and measure the influence of their marketing investments.
To summarize the series to date:…Continue
Last week I decided to write a series of articles on Google Analytics to help dealers better leverage this powerful tool. Google Analytics reports must be a part of the monthly marketing decision-making process, because the data can direct dollars into the most effective…Continue
I am a vocal advocate for leveraging Google Analytics to guide a dealership's online marketing strategy. Despite my pleas, a small percentage of dealer operators have a consistent process for analyzing Google Analytics data every month to spot trends or to prioritize marketing investments.
So I thought that I would write a few articles that utilize Google Analytics data charts to show hungry automotive marketing professionals and dealer operators how to leverage this great…Continue
Here I was sitting in a landing page optimization course and the first thing they did was throw a formula at me. C=4m+3v+2(i-f)-2a.Thankfully, it really wasn’t a mathematical formula, just a conversion sequence that helped you visualize conversion. Dr. Flint McGlaughlin the founder of MECLABS, the world's…Continue
If youʼre involved in your companyʼs internet marketing, then youʼve probably heard the term, “landing pages”. A landing page, or a lead capture page, is the page that a potential customer arrives at after clicking on an advertisement or other link. The page should be related to the ad or link and…Continue
ZMOT its everywhere seems like these days. With Google as the general session at Digital Dealer this year I thought I would talk about how we see the execution of ZMOT for dealers. Below are the slides from my presentation. I think these numbers will add up to a pattern if you look at the slides closely.
There is not ONE ZMOT in Automotive there are TWO
Added by Larry Bruce on April 8, 2012 at 7:00am — No Comments
Last Digital Dealer we explored the data behind SEO & PPC and where your efforts get the most bang for the buck.
At Digital Dealer 12 in Orlado April 3-5 will will explore the data behind ZMOT and how to execute it in your store to increase lead volume and most importantly Show Rate in the dealerhips.Continue
Added by Larry Bruce on March 29, 2012 at 8:00am — No Comments