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All ADM Blog Posts Tagged 'page' (25)

Watch Out, Google Is about to Supercharge Reviews!

These days, reviews are an incredibly important part of the purchase process for all retail businesses. In fact, according to a recent article, online reviews influence a whopping 93% of consumer purchasing…

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Added by Brett Sutherlin on November 30, 2018 at 7:25am — No Comments

Traffic Attribution vs. Sales Attribution: What’s the Holy Grail of Marketing Measurement?

Part 1 of a 2-part blog discussing the value and pros and cons of Traffic vs. Sales…

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Added by Steve White on August 31, 2017 at 7:00am — No Comments

If a Picture Is Worth 1,000 Words, How Many Is a Video Worth?

If you haven’t drunk the video marketing Kool-Aid yet. Or, perhaps are overwhelmed by the thought of creating and distributing videos, it’s time to consider the advantages of having a video marketing strategy.

 

There was a time in my career when dealers used to complain about having to take multiple PICTURES of a vehicle. Now, however, most dealers include as…

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Added by Timmy D. James on September 29, 2016 at 5:32am — No Comments

Why So Serious? Earning Loyalty, Advocacy & New Customers through Humor

Last week, a UK based travel company received an interesting Facebook post – a user posted a screenshot of a travel itinerary that listed a layover of 413,786 hours (or roughly 47 years).

This, of course, was a technical glitch, as the itinerary did not show the traveler arriving at their destination 47 years…

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Added by sara callahan on September 7, 2016 at 6:30am — 2 Comments

Two Tips to Differentiate Your Dealership from 99 percent Of Competitors

In order to decrease bounce rates, if a customer clicks on an ad – whether that’s a banner ad, PPC, email ad or one specifically targeted for a mobile device – it is not a good practice to simply take that customer to your home page. Forcing a consumer to then do a second search for the information promised in the ad is a recipe for failure. Best practices prove that creating…

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Added by Brian Cox on June 16, 2015 at 4:00am — No Comments


Influencer
Landing Page Optimization

Here I was sitting in a landing page optimization course and the first thing they did was throw a formula at me. C=4m+3v+2(i-f)-2a.Thankfully, it really wasn’t a mathematical formula, just a conversion sequence that helped you visualize conversion. Dr. Flint McGlaughlin the founder of MECLABS, the world's…

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Added by Ketty Colom on August 31, 2012 at 6:50am — 5 Comments

“Poke” was soooo 2008... Utilizing @Tagging in Facebook for your dealership‘s fan page.

When I'm working with a dealer on their social media strategies one of the basics I always stress as a useful tool is the "tag" feature in Facebook. There has always been the ability to tag someone you know in a photograph, and that can go a long way for your dealership with delivery or customer event photo.

I wanted to talk about other ways to tag your customers or other pages that may be of interest and benefit to your fan page and your fans. It’s called…

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Added by Brent Wees on June 26, 2012 at 10:02am — No Comments


Influencer
More ZMOT!....Really?

ZMOT its everywhere seems like these days. With Google as the general session at Digital Dealer this year I thought I would talk about how we see the execution of ZMOT for dealers. Below are the slides from my presentation. I think these numbers will add up to a pattern if you look at the slides closely.

There is not ONE ZMOT in Automotive there are TWO

  • People spend as much time consuming online media as they do off
  • Targeting is getting better & faster online,…
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Added by Larry Bruce on April 8, 2012 at 7:00am — No Comments


Influencer
SEO VS PPC DD11 Recap

Last Digital Dealer we explored the data behind SEO & PPC and where your efforts get the most bang for the buck.

At Digital Dealer 12 in Orlado April 3-5 will will explore the data behind ZMOT and how to execute it in your store to increase lead volume and most importantly Show Rate in the dealerhips.

Click Here to attend my Digital Dealer 12 Session "Marketing…

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Added by Larry Bruce on March 29, 2012 at 8:00am — No Comments


Influencer
It’s Not What He Knows...

That kills a General Manager it’s what he doesn’t know!

Those words spoken to me by one of the smartest dealers I ever worked for, Jay Marks, have stayed with me since 1996. Same principal applies in every position of the dealership but particularly in marketing.

Let’s face it Marketing is quickly becoming a…

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Added by Larry Bruce on March 28, 2012 at 7:32pm — No Comments


Influencer
Matt & Vanessa Don't Hate Me…

But you couldn’t be more wrong about microsites!

 

I have had a few dealers reach out to me lately on Microsites being a bad idea and even one of the largest industry providers asking me if…

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Added by Larry Bruce on March 10, 2012 at 9:30am — 23 Comments


Influencer
Future Auto World… what’a ya think?

An interesting report from comScore and I think some premonitions for retail automotive.

 

 

  1. Could FREE shipping break open real eCommerce for automotive? I think it is certainly a big hurdle right now logistically and monetarily. Taking away the monetary factor may go a long way toward opening this up. Of course there are still some logistics involved and there is the tactile factor. The need to touch and feel the vehicle is diminishing slowly…
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Added by Larry Bruce on February 17, 2012 at 9:24pm — No Comments


Influencer
AutoMazing Podcast

The AutoMazing Podcast is a group of cars guys (Larry Bruce, Chris Saraceno, Eric Miltsch, Bryan Armstrong, Shaun Raines, Tracy Myers & Rob Campbell) that get together 2 to 3 times per month and discuss the topics affecting our industry.

 

12/29/11 - What Makes A Great Customer Experience & What Is CarMax Doing We Should Be Paying Attention To?…

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Added by Larry Bruce on January 4, 2012 at 3:19am — No Comments


Influencer
TrueCar, KBB & Edmunds: an Objective View

TrueCar has certainly stirred up a hornet’s nest with “Know the REAL Price”. To be fair they are not the only online lead generator that uses dealership transactional data in an effort to get between the customer and the dealership and get a piece of the car sale either through a pay for lead or pay for sale pricing model.

Both KBB and Edmunds use transactional data also, the difference… their billing model doesn’t require them to dial into your system so it doesn’t appear that they…

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Added by Larry Bruce on January 3, 2012 at 7:30pm — 13 Comments

Fan VS Friend.... An inside look at the value each holds for your Dealership Facebook Page

Fan VS Friend… An inside look at the value each holds for your Dealership Facebook Page.

 

Is there really a difference?

 

You better believe it!

 

They are far different in comparisons for your Dealership and Strategy for your online dealership marketing. Here are a few things to take into consideration when understanding the difference between…

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Added by Jennifer Schrader on June 21, 2011 at 6:53pm — 2 Comments


Influencer
LemonFree.Com has 2.4 million auto shoppers every month

Automotive Internet Media just rolled out at this year's NADA the ability for one dealer in each market to own their brand in LemonFree.Com.

LemonFree.Com gets 2.4 million auto shoppers to the site every month. We win thousands of search terms that get the most online traffic. Terms that dealership sites usually can’t win. We put one dealers inventory one click from the first page of Google. No one can offer you this type of opportunity and we only work with one dealer for each…

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Added by Tony French on March 14, 2011 at 7:00am — No Comments

Merging Facebook Places with Facebook Fan Pages

There are two different Facebook pages that you should know about if you’re serious about social media marketing. First is the Facebook Fan page.  Any type of business can create a a business page that can be used to accumulate fans, post new status messages, and manage a variety of tabs like you see… Continue

Added by chatmeter on January 20, 2011 at 7:07pm — No Comments

Invest 5 Minutes to Protect Your Brand Online

I have been educating dealers on the concept of a POD Score this month and I wanted to give ADM members advice on how to increase their POD score. You should also read the latest post on how POD Score is calculated. (Read Article)



One of the fastest ways to protect a car dealer's BRAND and Page One search results is to purchase the .NET and .ORG… Continue

Added by Brian Pasch on September 29, 2010 at 9:30pm — 3 Comments

What is Your Dealership's POD Score?

POD Score

Today we are introducing a new acronym in the field of Automotive SEO: POD Score.



POD stands for Page One Defense and the score can range from Zero to 100. A car dealer's POD Score is a direct reflection of their awareness of the importance to…

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Added by Brian Pasch on September 14, 2010 at 2:00pm — 3 Comments

Google's Gone Paper



Google's Gone Paper



Last month I received a card in the mail that was better than any piece of mail I've received in the past month. A letter from Google! (I think I'm gonna frame it)…

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Added by Tim Jennings on January 18, 2010 at 6:00pm — 10 Comments

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