Professional Community for Car Dealers, Automotive Marketers and Sales Managers
It’s been widely reported by social media experts that organic reach for Facebook pages has plummeted in the past 6 months; from as high as 15%, to the current 1-2%. As a public company, Facebook has a need to appease its shareholders by monetizing its platform as much as possible.…Continue
Unless you've been living under a rock, you know by now that Google made some major changes recently to the data they provide webmasters.
As of September 23rd Google flipped a switch and made all Google searches secure. This means that organic analytical data (aka organic keywords) is now virtually non-existant for Google traffic.
How do you figure out how to cope in our new "(not provided)" reality? If you're like me, you started Googling (ironically?) for answers. However,…Continue
Added by Leigh Fox on October 14, 2013 at 2:21pm — No Comments
I've seen a whole lot of dealer websites over my life. Most look the same.
While everybody's proud of their SEO, while their Mozrank http://moz,com is in the toilet.
Like I've said before, we…Continue
Added by Bill Sattree on August 20, 2013 at 7:30am — No Comments
Added by Paul Potratz on February 27, 2013 at 7:19am — No Comments
For years, marketers and search engine optimization gurus have been preaching something. They've been telling the world that "content is king" and that if you put the right content on your website, that it will rank well. After all, who would deny the king, right?…Continue
|The numbers just keep on climbing: 70% of households now use the Internet when searching for products and services, and 97% of Internet users in the U.S. gather their shopping information online. Nearly every one of these shoppers uses a search engine like Google or Bing as the primary way to gather that information and decide from whom they will…|
Added by Camille Forte on February 27, 2011 at 7:49am — No Comments
Added by Richelle Farley on November 11, 2010 at 12:52pm — No Comments
Until now organic results on Google were divided; website listings stood alone under a few sponsored links, and Google Business Listings and customer reviews were conveniently distanced from your organic placement, a convenient “buffer zone” between organic listings and business listings/customer reviews. Now Google has changed the rules and search results now provide your prospective customer with a snapshot that could help or hinder your website performance; whether it helps or hinders all…Continue
Added by Camille Forte on November 8, 2010 at 4:14pm — No Comments
In preparation for a webinar I am doing today with DealersEdge.com covering the topic "Car Dealers Are Under Attack", I wanted to share one screen shot the perfectly demonstrates a significant problem that faces most car dealers.
For many organic searches, car dealers websites are becoming non-relevant, like for year, make and model searches. They are also becoming less relevant for simpler search your brand and city.
To compound that problem,…Continue
Added by Brian Pasch on July 22, 2010 at 4:30am — No Comments
Added by Indie Results on April 3, 2009 at 12:36pm — No Comments