Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Most auto dealerships do some if not all of their service marketing with their manufacturer owner retention programs (ORPs). The purpose of ORPs is stated in the name: to build customer loyalty. But how well do these programs deliver on that…Continue
Added by Courtney Evans on January 31, 2020 at 6:30am — No Comments
In search of service revenue, dealerships turn to randomly scheduling service appointments regardless of shop capacity.
Or they take everyone that drives up. This can easily overwhelm the service department. It leaves customers frustrated and causes a LOSS in service revenue from…
Added by Dan Beres on December 12, 2019 at 6:30am — No Comments
If you haven’t noticed, a revolution is happening in our society. More and more businesses are going paperless. Airlines issue boarding passes via, email, text message or through a mobile app. Sporting and entertainment tickets are increasingly delivered via email or through a mobile app. Most credit card companies and banks send electronic statements and incentivize…Continue
Added by Ujj Nath on February 13, 2018 at 6:02am — No Comments
Added by Chris Miller on December 21, 2017 at 6:30am — No Comments
In the past, customers were willing to bring their vehicle into a service department and wait patiently.
However, with the rise of convenience and the promise of speed in the form of express independent chains such as Jiffy Lube, regular service customers began forsaking the dealership and…
Added by Tom Cannata on August 29, 2016 at 7:00am — No Comments
CLIFTON PARK, N.Y. – February 13th, 2012 – Auto/Mate Dealership Systems (http://www.automate.com) announced today it has added Automated Dispatch and Electronic Repair Order (RO) functions to the Fixed Operations module in its dealership management system (DMS) software. The upgrade is a complete overhaul of the previous dispatch system, enabling hands-free, customized and flexible dispatching along with a more open electronic RO system…Continue
Added by Mike Esposito on February 13, 2012 at 9:32am — No Comments