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All ADM Blog Posts Tagged 'optimization' (41)

The True Cost of Doing SEO, or Not

There is one simple truth that must be recognized by all dealers. That is that the Internet plays a major role in how today’s automotive consumers research and purchase vehicles. Never before in the history of auto sales has there been a faster, more efficient way to get your brand in…

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Added by Michael Cirillo on December 10, 2013 at 1:06pm — No Comments

Why SEO is Destroying the Car Business

SEO is ruining the car business. 

Its an awkward thing to write as the president of an SEO company that serves car dealers. Inherently, SEO should be a good thing...nay...a great thing. A…

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Added by Timothy Martell on August 28, 2013 at 9:00am — 24 Comments

Google+ Ditches Zagat Ratings, Returns to Consumer Friendly 5-Star Ratings

Google can’t seem to make up their minds...

That being said, they sneakily introduced a change that I believe most businesses (and consumers)…

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Added by Arnold Tijerina on July 11, 2013 at 5:30am — No Comments

Advanced Attribution in Google Analytics: Track the Customer Journey

When drafting your fantasy basketball team, would you rather have the star forward who scores in style, or the solid background player who makes assist after assist? Do you have a sense of which marketing activities are your best utility players? If not, Google Analytics has launched two major changes in June that will make it much easier to track your customer journey from first touch to the final sale.…

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Added by Matthew Kolodziej on July 2, 2013 at 1:16pm — No Comments

Timing Optimization and Auto Dealer Marketing

When should I do this, when should I do that? Time management is an important factor in the automotive industry, and it applies to all departments and positions. However, when it comes to social media marketing and other promotions, timing is essential to getting the most return out of your investments.…

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Added by Rebecca Kon on June 11, 2013 at 12:01pm — No Comments

The Biggest Change To AdWords In The Last 5 Years

It's coming and there is nothing you can do about it.... THE ADWORDS EQUIVALENT OF PANDA!

Over the next several months ALL Google AdWords accounts will be migrated over to Google Enhanced Campaigns and the changes are…

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Added by Larry Bruce on April 24, 2013 at 10:59am — No Comments

Promote Your Live Chat Feature and They Will Come

We've already emphasized that at least 57% of your customers are looking to chat while online shopping. Now we need to discuss how to get those customers to your website in order to use your live chat feature.

I recently did a Google search and found that when I…

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Added by Rebecca Kon on March 21, 2013 at 2:30pm — No Comments

What is SEO and How is it Changing?

Added by Paul Potratz on February 27, 2013 at 7:19am — No Comments

Get Personal with Your Personnel!

not a good staff page

A well-organized Staff page is a great way to encourage a relationship between your customers and your dealership. Listing all of the employees, their titles, and a photo to go with it allows the customer to put names to faces before they come in. Also, including contact information, such as a phone number or e-mail address to reach each employee can also reduce frustration and will minimize use of the general number or operator to redirect them.

 

There are…

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Added by Rebecca Kon on January 17, 2013 at 10:12am — No Comments

Wikimotive's New eBook: Optimizing for Conversion

Most businesses understand the benefits of search engine optimization, but they waste all that hard SEO work by not having decent landing pages. Getting clicked is only the first step,…

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Added by Timothy Martell on December 12, 2012 at 9:30am — 6 Comments

The Value Of Video Testimonials

The value of video testimonials is a strategy that every automotive dealership needs to have in place as a part of their social media online presence.  Photo's are very important too however, the impact that your video will have on the consumer is much stronger with video.…

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Added by J.R. Batchelor on December 11, 2012 at 7:30pm — 6 Comments

Google's AdSense Update

Google is the best there is at what they do, and it’s because they never become complacent. Even when a program is working, they are always seeking out ways that it could be improved. That’s why Google should always be the first thing you consider when you are planning your …

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Added by Timothy Martell on December 6, 2012 at 7:30am — No Comments

Google Purchases Incentive Targeting

Google is full of surprises. This week, they went out and acquired the company Incentive Targeting. What will this mean for your search engine optimization efforts moving forward? Lets break it down a little and see if we can piece…

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Added by Timothy Martell on December 4, 2012 at 6:30am — No Comments

Optimize Images For Search

It’s common to spend so much time trying to get pages to rank that we overlook the images we use on said pages. Sometimes, it’s just as important for a search engine optimization strategy to focus on a single image…

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Added by Timothy Martell on November 16, 2012 at 6:30am — No Comments

Google On The Verge Of Anit-Trust Lawsuit

The United States FTC is looking into the possibility of pursuing an anti-trust case against search engine giant Google.  

Sources close to the FTC say that four FTC commissioners: "have become convinced after more than a year of investigation that…

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Added by Timothy Martell on September 16, 2012 at 7:30am — No Comments

Landing Page Optimization

Here I was sitting in a landing page optimization course and the first thing they did was throw a formula at me. C=4m+3v+2(i-f)-2a.Thankfully, it really wasn’t a mathematical formula, just a conversion sequence that helped you visualize conversion. Dr. Flint McGlaughlin the founder of MECLABS, the world's…

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Added by Ketty Colom on August 31, 2012 at 6:50am — 5 Comments

Man Dresses As Goat And Frolics With A Herd!

Listen, sorry about the headline, that’s not actually what this is about (though it is a true story)…but it proves a point: people can’t help but click on weird news headlines!

We all know blogging is a crucial aspect of any business’s…

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Added by Timothy Martell on August 6, 2012 at 6:02am — No Comments

Related Search: A Google Goldmine for Keyword Inspiration

Got “optimization block”? It happens to the best of us. However, since we now know the average modern car-shopper shops at least eight dealer websites, it’s more important than ever to make sure your website shows up early in their search and doesn’t get lost in the shuffle.

So what do you do when you’re fresh out of killer keyword combos? As Picasso said, good artists copy, great artists steal. Believe it or not this strategy can be…

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Added by Greg Bem on July 19, 2012 at 9:28am — No Comments

4 Incredibly Effective SEO Tactics You're Still Not Using

By Steve Murphy

Let’s face it: search engine optimization is getting harder every day. More companies are incorporating SEO into their marketing mix as customers continue to flock to the web to purchase, research and review their favorite products and services. With limited real estate on the first page of search engine results, it’s crucial to employ creative content and…

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Added by Stephen Murphy on July 12, 2012 at 7:13am — No Comments

More ZMOT!....Really?

ZMOT its everywhere seems like these days. With Google as the general session at Digital Dealer this year I thought I would talk about how we see the execution of ZMOT for dealers. Below are the slides from my presentation. I think these numbers will add up to a pattern if you look at the slides closely.

There is not ONE ZMOT in Automotive there are TWO

  • People spend as much time consuming online media as they do off
  • Targeting is getting better & faster online,…
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Added by Larry Bruce on April 8, 2012 at 7:00am — No Comments

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