ADM serves Car Dealers, Automotive Marketing Pros and Internet Sales Managers
There is one simple truth that must be recognized by all dealers. That is that the Internet plays a major role in how today’s automotive consumers research and purchase vehicles. Never before in the history of auto sales has there been a faster, more efficient way to get your brand in…Continue
Added by Michael Cirillo on December 10, 2013 at 1:06pm — No Comments
SEO is ruining the car business.
Its an awkward thing to write as the president of an SEO company that serves car dealers. Inherently, SEO should be a good thing...nay...a great thing. A…Continue
Google can’t seem to make up their minds...
That being said, they sneakily introduced a change that I believe most businesses (and consumers)…Continue
Added by Arnold Tijerina on July 11, 2013 at 5:30am — No Comments
When drafting your fantasy basketball team, would you rather have the star forward who scores in style, or the solid background player who makes assist after assist? Do you have a sense of which marketing activities are your best utility players? If not, Google Analytics has launched two major changes in June that will make it much easier to track your customer journey from first touch to the final sale.…Continue
Added by Matthew Kolodziej on July 2, 2013 at 1:16pm — No Comments
When should I do this, when should I do that? Time management is an important factor in the automotive industry, and it applies to all departments and positions. However, when it comes to social media marketing and other promotions, timing is essential to getting the most return out of your investments.…Continue
Added by Rebecca Kon on June 11, 2013 at 12:01pm — No Comments
Over the next several months ALL Google AdWords accounts will be migrated over to Google Enhanced Campaigns and the changes are…Continue
Added by Larry Bruce on April 24, 2013 at 10:59am — No Comments
We've already emphasized that at least 57% of your customers are looking to chat while online shopping. Now we need to discuss how to get those customers to your website in order to use your live chat feature.
I recently did a Google search and found that when I…Continue
Added by Rebecca Kon on March 21, 2013 at 2:30pm — No Comments
Added by Paul Potratz on February 27, 2013 at 7:19am — No Comments
A well-organized Staff page is a great way to encourage a relationship between your customers and your dealership. Listing all of the employees, their titles, and a photo to go with it allows the customer to put names to faces before they come in. Also, including contact information, such as a phone number or e-mail address to reach each employee can also reduce frustration and will minimize use of the general number or operator to redirect them.
Added by Rebecca Kon on January 17, 2013 at 10:12am — No Comments
Most businesses understand the benefits of search engine optimization, but they waste all that hard SEO work by not having decent landing pages. Getting clicked is only the first step,…Continue
The value of video testimonials is a strategy that every automotive dealership needs to have in place as a part of their social media online presence. Photo's are very important too however, the impact that your video will have on the consumer is much stronger with video.…Continue
Google is the best there is at what they do, and it’s because they never become complacent. Even when a program is working, they are always seeking out ways that it could be improved. That’s why Google should always be the first thing you consider when you are planning your …Continue
Added by Timothy Martell on December 6, 2012 at 7:30am — No Comments
Google is full of surprises. This week, they went out and acquired the company Incentive Targeting. What will this mean for your search engine optimization efforts moving forward? Lets break it down a little and see if we can piece…Continue
Added by Timothy Martell on December 4, 2012 at 6:30am — No Comments
It’s common to spend so much time trying to get pages to rank that we overlook the images we use on said pages. Sometimes, it’s just as important for a search engine optimization strategy to focus on a single image…Continue
Added by Timothy Martell on November 16, 2012 at 6:30am — No Comments
Sources close to the FTC say that four FTC commissioners: "have become convinced after more than a year of investigation that…Continue
Added by Timothy Martell on September 16, 2012 at 7:30am — No Comments
Here I was sitting in a landing page optimization course and the first thing they did was throw a formula at me. C=4m+3v+2(i-f)-2a.Thankfully, it really wasn’t a mathematical formula, just a conversion sequence that helped you visualize conversion. Dr. Flint McGlaughlin the founder of MECLABS, the world's…Continue
We all know blogging is a crucial aspect of any business’s…Continue
Added by Timothy Martell on August 6, 2012 at 6:02am — No Comments
Got “optimization block”? It happens to the best of us. However, since we now know the average modern car-shopper shops at least eight dealer websites, it’s more important than ever to make sure your website shows up early in their search and doesn’t get lost in the shuffle.
So what do you do when you’re fresh out of killer keyword combos? As Picasso said, good artists copy, great artists steal. Believe it or not this strategy can be…Continue
Added by Greg Bem on July 19, 2012 at 9:28am — No Comments
By Steve Murphy
Let’s face it: search engine optimization is getting harder every day. More companies are incorporating SEO into their marketing mix as customers continue to flock to the web to purchase, research and review their favorite products and services. With limited real estate on the first page of search engine results, it’s crucial to employ creative content and…Continue
Added by Stephen Murphy on July 12, 2012 at 7:13am — No Comments
ZMOT its everywhere seems like these days. With Google as the general session at Digital Dealer this year I thought I would talk about how we see the execution of ZMOT for dealers. Below are the slides from my presentation. I think these numbers will add up to a pattern if you look at the slides closely.
There is not ONE ZMOT in Automotive there are TWO
Added by Larry Bruce on April 8, 2012 at 7:00am — No Comments