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All ADM Blog Posts Tagged 'optimization' (48)

Is Your Website Doing This?

What’s your website doing while you’re not looking?

This week on Think Tank Tuesday, I reveal the steps you should be taking to increase conversion and traffic on your landing pages, and it’s more than just a "Thank You" page. After watching this episode of Think Tank Tuesday, your website will be successful in no time!…


Added by Paul Potratz on July 12, 2016 at 9:00am — No Comments

How to Optimize Your Open Rates

Did you know subject lines framed as questions get fewer open rates and replies?

Most people assume you SHOULD ask questions in your subject line in order to get more open rates when that’s not the case.  You can also increase the…


Added by Paul Potratz on July 1, 2016 at 12:00pm — 1 Comment

Are You Making This Mistake?

Search engine marketing is valuable tool when used correctly. But it's not the be all, end all of digital marketing. You need to be able to step outside of your comfort zone if you want to achieve digital marketing success.

If you haven't already begun experimenting with other tools; now is the time. The first tool you should start with is email marketing. Tap into your current database and gather more information about your customers.…


Added by Paul Potratz on June 28, 2016 at 12:00pm — No Comments

Is Your Campaign Compatible?

Are you testing your emails before you send them?

More than 80% of the population use smartphone and other mobile devices. Over 60% of people…


Added by Paul Potratz on June 24, 2016 at 10:30am — No Comments

Speeding up the Success of Your Business

Are you looking for fast and easy ways to speed up the success of your business? 

This week on Think Tank Tuesday, Paul will go into detail about techniques you need to use to brand your business and become successful in no time.  The first step? Ask yourself these questions.

Why are you unique?

What do you do as a business owner that is…


Added by Paul Potratz on June 21, 2016 at 11:27am — No Comments

Should you be comparing yourself to competitors?

Comparing yourself to competitors in the same it really such a good idea?

In this week’s Hard Facts, Samantha explains why it's not always ideal to compare your business to a competitor's, but how to do it properly in the right circumstances. Watch now!…


Added by Paul Potratz on June 17, 2016 at 9:00am — No Comments

It's all in the detail...

Attention to detail can lead to fewer car accidents. In this week's Think Tank Tuesday, Paul explains how being dumped into an automated voicemail system can make it extremely difficult for customers to access your business.…


Added by Paul Potratz on June 14, 2016 at 11:38am — No Comments

Don't Rely on Your Website Provider to Increase Conversion Rates. Be a Game Changer.

According to Dataium's most recent benchmark study, the average number of monthly unique visitors to a dealership's website is 6,509. Of those, an average 1.7 percent submit a lead form. Combine that with an average half percent conversion rate…


Added by David Metter on May 29, 2015 at 5:30am — No Comments

How Timing Can Affect These 3 Elements on Your Dealership Website

“You don't have to swing hard to hit a home run. If you got the timing, it'll go.” - Yogi Berra

Three American League MVP awards, 10 championships, and 15 All-Star Games -- Yogi Berra is arguably one of the best catchers in MLB history and knew a thing or two about the importance of timing.

It got me thinking about today’s post and how lead…


Added by Lisandra Ramos on October 24, 2014 at 6:00am — No Comments

In Marketing, New Trumps Used Every Time

Bob visits a website searching for a new vehicle. As he filters down to the model he is considering, he is confronted with a seemingly endless list of stock photos with similar prices. Frustrated at the lack of information, he leaves and attempts his search on another site just to get the same…


Added by Brian Cox on September 16, 2014 at 5:00am — No Comments

The True Cost of Doing SEO, or Not

There is one simple truth that must be recognized by all dealers. That is that the Internet plays a major role in how today’s automotive consumers research and purchase vehicles. Never before in the history of auto sales has there been a faster, more efficient way to get your brand in…


Added by Michael Cirillo on December 10, 2013 at 1:06pm — No Comments

Why SEO is Destroying the Car Business

SEO is ruining the car business. 

Its an awkward thing to write as the president of an SEO company that serves car dealers. Inherently, SEO should be a good thing...nay...a great thing. A…


Added by Timothy Martell on August 28, 2013 at 9:00am — 24 Comments

Google+ Ditches Zagat Ratings, Returns to Consumer Friendly 5-Star Ratings

Google can’t seem to make up their minds...

That being said, they sneakily introduced a change that I believe most businesses (and consumers)…


Added by Arnold Tijerina on July 11, 2013 at 5:30am — No Comments

Advanced Attribution in Google Analytics: Track the Customer Journey

When drafting your fantasy basketball team, would you rather have the star forward who scores in style, or the solid background player who makes assist after assist? Do you have a sense of which marketing activities are your best utility players? If not, Google Analytics has launched two major changes in June that will make it much easier to track your customer journey from first touch to the final sale.…


Added by Matthew Kolodziej on July 2, 2013 at 1:16pm — No Comments

The Biggest Change To AdWords In The Last 5 Years

It's coming and there is nothing you can do about it.... THE ADWORDS EQUIVALENT OF PANDA!

Over the next several months ALL Google AdWords accounts will be migrated over to Google Enhanced Campaigns and the changes are…


Added by Larry Bruce on April 24, 2013 at 10:59am — No Comments

What is SEO and How is it Changing?

Added by Paul Potratz on February 27, 2013 at 7:19am — No Comments

Wikimotive's New eBook: Optimizing for Conversion

Most businesses understand the benefits of search engine optimization, but they waste all that hard SEO work by not having decent landing pages. Getting clicked is only the first step,…


Added by Timothy Martell on December 12, 2012 at 9:30am — 6 Comments

The Value Of Video Testimonials

The value of video testimonials is a strategy that every automotive dealership needs to have in place as a part of their social media online presence.  Photo's are very important too however, the impact that your video will have on the consumer is much stronger with video.…


Added by J.R. Batchelor on December 11, 2012 at 7:30pm — 6 Comments

Google's AdSense Update

Google is the best there is at what they do, and it’s because they never become complacent. Even when a program is working, they are always seeking out ways that it could be improved. That’s why Google should always be the first thing you consider when you are planning your …


Added by Timothy Martell on December 6, 2012 at 7:30am — No Comments

Google Purchases Incentive Targeting

Google is full of surprises. This week, they went out and acquired the company Incentive Targeting. What will this mean for your search engine optimization efforts moving forward? Lets break it down a little and see if we can piece…


Added by Timothy Martell on December 4, 2012 at 6:30am — No Comments

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