Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
I have been studying Amazon and unknown to me, they seem to follow the same principle that I promote to dealers. I call it the Circle of Convenience and Trust.
Amazon obsesses about convenience. I am sure some of you suffer from the "brown box syndrome." A brown box arrives on your doorstep every day. Amazon makes it so easy that I sometimes…
ContinueAdded by Ujj Nath on May 2, 2019 at 7:00am — No Comments
All businesses need good leaders who know what it takes to be profitable, but also how to retain employees who are valuable to the business. Employee retention is key to profitability, as replacing someone takes a significant amount of time and effort. It can also result in lost revenue as the dealership sacrifices the opportunity to connect with and foster…
Added by Dan Beres on April 29, 2019 at 7:24am — No Comments
Automotive Recall Solutions Innovator Adds Industry and Technology Leader to its Executive Team
April 23, 2019, Laguna Hills, CA – Recall Masters, Inc., the leading provider of automotive recall news, data, training, and communications, today…
ContinueAdded by Dan Beres on April 23, 2019 at 7:30am — No Comments
Many dealers struggle with getting customers to bring their vehicles in to take care of recall issues. The fact that the average recall completion rate is around 75 percent, tells us that standard recall marketing campaigns aren't as effective as they could be.
Your customers either aren't getting the message, or they set it aside and forget…
ContinueAdded by Scot Eisenfelder on April 19, 2019 at 7:57am — No Comments
Notifying customers when they are due for service is an obvious—yet crucial—part of any dealer’s marketing strategy. Unfortunately, not all notifications get the same results. Many well-intentioned efforts are too little, too late, and don’t have a solid strategy. And breaking through to…
Added by Jeff Giere on April 18, 2019 at 7:00am — No Comments
One of the biggest obstacles many dealership service departments encounter is contacting and communicating with their customers. This is not only a problem with recall customers, but with all service customers in general. And failure to communicate can easily…
Added by Dan Beres on April 16, 2019 at 7:35am — No Comments
How long does it take to build customer loyalty? It might start with a great sales experience, but if a customer feels like they've been taken advantage of in the sales process, it will be hard convincing them to come back for service. True customer loyalty is built over a period of…
Added by Courtney Evans on April 5, 2019 at 6:00am — No Comments
When you buy something online, checkout can take mere seconds. And chances are good that your credit card was saved from previous transactions, meaning you just have to click the checkout button and your…
Added by Dean Martin on April 4, 2019 at 6:30am — No Comments
Many businesses focus on improving customer convenience as a means to expand their reach and volume of commerce. It’s not just Internet companies such as Amazon, but some of the most substantial brick and mortar chains, including Wal-Mart, Costco, Best Buy, Office Depot and several major grocery store chains.…
Added by Ujj Nath on April 3, 2019 at 7:00am — No Comments
Hidden profit opportunities exist throughout most dealerships. Whether those opportunities present themselves through service customers migrating to sales or sales customers that become service customers, all can lead to increased revenue and building relationships with your customers. Many dealers, however, don't incentivize those handoffs, so these episodes…
Added by Chris Miller on April 1, 2019 at 7:28am — No Comments
I realize that we’re all probably sick of hearing about the Takata airbag recalls. Take a deep breath because it’s not over yet!
As faulty Takata airbags have caused one of the largest recalls in history, endangering millions of lives, most of us assumed that all the makes and models…
Added by Chris Miller on March 21, 2019 at 7:00am — No Comments
Tesla has been dominating the electric vehicle market, but it’s now positioning itself as a top contender in the premium vehicle sector as well. In a recent press release, Tesla touted its Model 3 as the best-selling passenger…
Added by Jeff Giere on March 14, 2019 at 7:30am — No Comments
In my last blog, Technicians are the Key to Dealerships’ Future, I discussed how the race to acquire technicians may just be outweighed by the difficult task of retaining the ones…
Added by Chris Miller on March 7, 2019 at 7:30am — No Comments
Does your service department software remove friction for your customers but add friction for your staff? Perhaps that is why we see so many software companies come and go in this industry.
With today’s transformation from a dealership-centric focus to one that is…
ContinueAdded by Ujj Nath on February 22, 2019 at 7:00am — No Comments
Service departments account for and absorb most of a dealership’s losses in sales and fixed expenses. That is not going away anytime soon. With new car front-end grosses declining, most dealerships will increasingly rely on service business to, well, stay in business.
The problem isn’t a lack of service business, but a shortage of qualified…
ContinueAdded by Chris Miller on February 12, 2019 at 7:36am — No Comments
As front-end margins continue their decline, dealers are more reliant than ever on fixed ops revenue. Fortunately, the opportunity to maximize service revenue has never been greater for dealerships.
In the last decade auto sales have boomed. Factory maintenance programs are driving more initial service visits. Increased CPO sales are creating…
ContinueAdded by Scot Eisenfelder on February 1, 2019 at 7:24am — No Comments
service@home™ extends service department access to meet the demands of today’s busy customers
LONG BEACH, Calif.,-- January 24, 2019…
ContinueAdded by Ujj Nath on January 25, 2019 at 8:00am — No Comments
In a twist of irony, I’ve come to realize what consumers and dealerships have in common when it comes to vehicles recalls – assessing how important they are. Every day I work with dealerships throughout the nation, trying to get them to understand that recalls are not only about vehicle safety but also about an opportunity to engage consumers at their moment…
Added by Chris Miller on January 21, 2019 at 7:08am — No Comments
All too often, dealers are hesitant to make an investment in training new and Preowned salespeople because turnover in the sales department can be as high as 70 percent according to NADA. Service, however, has always been most dealership’s foundation for profitability. That’s where the phrase “service absorption” comes from.
For the most part,…
ContinueAdded by Andy Church on January 18, 2019 at 7:07am — No Comments
As Millennials get older, they become an increasingly important fixed ops customer segment to retain. A recent AutoLoop study found that currently, Millennials make up approximately 18% of all service appointments. And that number continues to steadily increase year over year. In fact, as shown in the graph below, Millennials and Generation Z continuously…
Added by Kate Spangler on January 8, 2019 at 6:59am — No Comments
2019
2018
2017
2016
2015
2014
2013
2012
2011
2010
2009
2008
2007
1999
Welcome to
Automotive Digital Marketing
Please use the "Sign Up" link above to complete your registration form and become a member of the industry's leading Automotive Marketing and Internet Sales Professional Community. ADM members have access to resources, connections and private events that provide them with a competitive advantage.
Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.
Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......
© 2019 Created by Ralph Paglia.
Powered by