Professional Community for Car Dealers, Automotive Marketers and Sales Managers
According to the Los Angeles Times, Honda recently released a statement detailing how a Takata airbag killed a Florida man who was working on his 2001 Honda Accord. The vehicle was not…Continue
Added by Chris Miller on July 24, 2017 at 6:37am — No Comments
Vehicles can easily change hands multiple times over their lifetime. When a recall occurs, it then becomes increasingly difficult for manufacturers and dealerships to notify the current owners, which compounds the problem of low recall compliance. For many vehicle owners, it’s not that they don’t want the recall…Continue
Added by Chris Miller on July 13, 2017 at 6:30am — No Comments
I’m sure that you’ve all heard the tale of the princess and the frog. In the beginning, the princess despises the frog and doesn’t want to interact with it – especially not to kiss it – but through personal interaction and a little time, the frog wins her over, gets that kiss and transforms into the prince he actually…Continue
Added by Ujj Nath on July 12, 2017 at 6:40am — No Comments
Added by Ujj Nath on June 26, 2017 at 6:50am — No Comments
Added by Chris Miller on June 20, 2017 at 6:00am — No Comments
Added by Ujj Nath on June 19, 2017 at 6:30am — No Comments
For service managers, I have found that Thursday is a good day to do a trial close as you get ready for the end of the week. By Thursday you know pretty well where you stand and if you discover problems, you still have two days to get them cleaned up.
A trial close starts with closing every Repair…
Added by Josh Blick on June 16, 2017 at 6:54am — No Comments
Added by Ujj Nath on June 6, 2017 at 11:02am — No Comments
Added by Tim Clay on May 31, 2017 at 7:13am — No Comments
Service customers frequently decline some, or all the recommended services, which can be very frustrating to advisors.
While it shouldn’t be a service advisor’s job to “find” things to recommend, it’s certainly their job to notify and counsel customers about any areas…
Added by Tim Clay on May 12, 2017 at 7:30am — No Comments
Convenience is one of the biggest factors that influences customers when choosing where to take their vehicles for service. For the younger generation it even trumps price. Independents know this and it is one of their key marketing messages, along with speed of service.
Dealers tend to fall behind in this…Continue
Added by Ujj Nath on April 20, 2017 at 6:28am — No Comments
Of course, getting a customer to pay for that oil change they came in for isn’t difficult at all. However, when that same customer…Continue
Added by Tim Clay on April 14, 2017 at 5:00am — No Comments
The holiday season is upon us. That means extra money is needed for things such as traveling, presents and decorations.
This time of year is typically when an increasing number of consumers find themselves in a tight financial situation. And, when it comes to unexpected vehicle repairs, lack of funds can put a…
Added by Tim Clay on December 15, 2016 at 6:30am — No Comments
Partnership enhances customer interaction with auto dealer
service customers, boosting sales and retention
Added by Ujj Nath on November 22, 2016 at 6:05am — No Comments
Recently I’ve seen several blogs and articles about the customer experience and an article in Automotive News really caught my attention and sparked my interest. It is all about how seven minutes is far too…Continue
Added by Tim Clay on November 21, 2016 at 5:47am — No Comments
Albany, N.Y. – October 10th, 2016 – Auto/Mate Dealership Systems announced today that its dealership management system (DMS) is fully integrated with Singlethread, an industry-leading service department text-message platform. Auto/Mate's auto dealer customers now have the option to implement Singlethread's messaging tool to communicate with service customers and have all records saved in each contact in the…Continue
Added by Mike Esposito on October 10, 2016 at 7:25am — No Comments
In the past, customers were willing to bring their vehicle into a service department and wait patiently.
However, with the rise of convenience and the promise of speed in the form of express independent chains such as Jiffy Lube, regular service customers began forsaking the dealership and…
Added by Tom Cannata on August 29, 2016 at 7:00am — No Comments
For car dealerships, when it comes to marketing, the overwhelming majority of messages tend to revolve around sales. The need to push more units, drive more traffic and conquest new customers seems to be the biggest priority for dealers as far as the allocation of marketing dollars.
The market is…Continue
Added by Tim Clay on July 11, 2016 at 6:34am — No Comments
The subject of recalls has provided plenty of fodder for some in the media. Certainly, vehicle recalls are an explosive issue that places dealerships on the front lines of consumer anger and frustration. At the same time, dealers are also positioned to resolve the situation, restoring the consumer’s confidence in the…Continue
Added by Chris Miller on May 26, 2016 at 6:57am — No Comments