Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Added by Mike Gorun on September 19, 2017 at 6:46am — No Comments
Added by Stephen Coambes on September 11, 2017 at 6:53am — No Comments
Added by Ujj Nath on September 6, 2017 at 6:30pm — No Comments
Added by Chris Miller on September 1, 2017 at 6:30am — No Comments
One challenge in many dealerships is building an environment where teamwork thrives.
Salespeople are focused on their own individual commissions, not the stores; technicians are focused on the billable hours they produce, not the departments; and F&I managers want their penetration and…
Added by Chris Miller on August 31, 2017 at 6:30am — No Comments
Added by Ujj Nath on August 29, 2017 at 7:00am — No Comments
Added by Chris Miller on August 21, 2017 at 6:30am — No Comments
Added by Ujj Nath on August 7, 2017 at 6:53am — No Comments
According to the Los Angeles Times, Honda recently released a statement detailing how a Takata airbag killed a Florida man who was working on his 2001 Honda Accord. The vehicle was not…Continue
Added by Chris Miller on July 24, 2017 at 6:37am — No Comments
Vehicles can easily change hands multiple times over their lifetime. When a recall occurs, it then becomes increasingly difficult for manufacturers and dealerships to notify the current owners, which compounds the problem of low recall compliance. For many vehicle owners, it’s not that they don’t want the recall…Continue
Added by Chris Miller on July 13, 2017 at 6:30am — No Comments
I’m sure that you’ve all heard the tale of the princess and the frog. In the beginning, the princess despises the frog and doesn’t want to interact with it – especially not to kiss it – but through personal interaction and a little time, the frog wins her over, gets that kiss and transforms into the prince he actually…Continue
Added by Ujj Nath on July 12, 2017 at 6:40am — No Comments
Added by Ujj Nath on June 26, 2017 at 6:50am — No Comments
Added by Chris Miller on June 20, 2017 at 6:00am — No Comments
Added by Ujj Nath on June 19, 2017 at 6:30am — No Comments
For service managers, I have found that Thursday is a good day to do a trial close as you get ready for the end of the week. By Thursday you know pretty well where you stand and if you discover problems, you still have two days to get them cleaned up.
A trial close starts with closing every Repair…
Added by Josh Blick on June 16, 2017 at 6:54am — No Comments
Added by Ujj Nath on June 6, 2017 at 11:02am — No Comments
Added by Tim Clay on May 31, 2017 at 7:13am — No Comments
Service customers frequently decline some, or all the recommended services, which can be very frustrating to advisors.
While it shouldn’t be a service advisor’s job to “find” things to recommend, it’s certainly their job to notify and counsel customers about any areas…
Added by Tim Clay on May 12, 2017 at 7:30am — No Comments
Convenience is one of the biggest factors that influences customers when choosing where to take their vehicles for service. For the younger generation it even trumps price. Independents know this and it is one of their key marketing messages, along with speed of service.
Dealers tend to fall behind in this…Continue
Added by Ujj Nath on April 20, 2017 at 6:28am — No Comments