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All ADM Blog Posts Tagged 'opportunity' (21)

Information: A Key Component to Increasing Sales & CSI

These days, the most competitive dealerships win the game by being transparent and finding ways to quickly provide customers with the information they request.

 

In the not too distant past, prior to the Internet, dealerships had all the information and consumers had little or none. However,…

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Added by John Wingle on July 17, 2018 at 6:17am — No Comments

Customers Like the Easy Button: Use it to Increase Sales

It’s probably not news to you that, while customers like having new cars, many dislike the dealership experience. And, that dislike often immediately begins from the first moment they arrive and are basically accosted by 10 salespeople approaching their vehicle as they pull onto the lot – yes, that’s mostly an…

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Added by John Wingle on July 11, 2018 at 6:56am — No Comments

LotMonkey Expands Strategic In-Dealership Merchandising System into Four New Markets

For Philadelphia, Louisville, Long Island & Northern New Jersey auto dealers, creating on-the-lot merchandising materials is now a breeze

 

Saint Petersburg, FL July 9, 2018 –…

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Added by John Wingle on July 9, 2018 at 6:30am — No Comments

Are You Unintentionally Creating Missed Opportunities?

Today’s customers visit around 24 touchpoints during their car-buying journey, including your website, and get loaded up with information during this research period.

 

Those consumers have, more than likely, already narrowed your dealership down to one of only a couple that they plan to visit. And,…

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Added by John Wingle on July 3, 2018 at 6:48am — 1 Comment

Are you Ignoring Your Most Valuable Point of Customer Contact?

These days, customer experience is a vital part of the car buying process.

And, the first part of that experience is your dealership’s appearance in the eyes of your customers, both on and offline. Sadly, I see far too many lots that are poorly presented – they…

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Added by John Wingle on June 22, 2018 at 6:30am — No Comments

How to Capture More Service Potential from Current Customers

By many historical measures, service opportunities have never been greater for auto dealers.

In the last decade auto sales have boomed, creating an unprecedented service opportunity tailwind for the next decade. More factory scheduled maintenance programs are…

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Added by Scot Eisenfelder on March 20, 2018 at 7:00am — No Comments

Reliability Could Be Your Dealership’s Downfall

Not too long ago your service department could rely on seeing customers fairly frequently, but as vehicles have increased in quality, so have the OEM’s suggested service intervals – some are now as much as 15,000 miles between oil changes.

 

To put this into perspective, in the past, if a customer drove…

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Added by Ujj Nath on December 6, 2016 at 6:54am — No Comments

Bad Credit? Time to Roll out the Red Carpet

The car business is a people business. Because of that, dealerships see customers from a variety of backgrounds, income levels and credit histories. And, for a salesperson or manager, there’s nothing more disheartening than to spend a lot of time with a customer just to discover that they are credit challenged. Despite…

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Added by Paul Moran on March 11, 2016 at 6:08am — No Comments


Influencer
The Messy, Dirty Truth about Upfront Pricing

If your dealership is not already working with one of those lead-providing services that require “upfront pricing,” I'm sure you've been approached by them. Why do these services push dealerships in this direction? Because of the mistaken belief that “upfront pricing” is the only way to get consumers to walk in your dealership’s door.

Boy are they wrong.

Upfront Pricing is Bogus Pricing

We all know it’s impossible to give accurate upfront pricing.…

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Added by O Mayfield on February 6, 2016 at 6:00am — No Comments

How New Car Owner Clinics Can Foster Customer Loyalty

In dealing with the customer experience, all too often the conversation centers on the customer’s buying path from initial contact through the sale. What many businesses don’t think about, however, is that the sale is only the start of the relationship. Customer loyalty is built through a consistent customer-centric…

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Added by Mike Gorun on December 15, 2015 at 5:21am — 1 Comment

Piggyback On Your OEM’s Efforts For Increased Service Revenue

Last month, in an effort to maximize recall completion percentages, FCA US announced that it would offer $100 gift cards, or extra trade incentives, to owners of recalled vehicles if they come in and get the work done. This is the perfect opportunity for FCA US dealers to piggyback on this OEM program to…

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Added by Chris Miller on October 9, 2015 at 6:00am — No Comments

Now You Know Where Your Customers Are

Dealers struggle all of the time trying to find value in social media marketing - Facebook in particular, and hesitate when deciding whether Facebook (or social media marketing in general) is worth their time, effort or money.

 

Perhaps it’s because they don’t see…

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Added by Paul Moran on September 11, 2015 at 6:00am — 1 Comment

FCA Must Buy Back 500,000 Trucks: Opportunity Awaits

In the largest buy back action in U.S. history, the National Highway Traffic Safety Administration (NHTSA) and Fiat-Chrysler America (FCA) have agreed that, in addition to paying a $105 million fine, FCA will offer to buy back 500,000 RAM pickup trucks from consumers. The value FCA has to pay consumers for…

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Added by Chris Miller on August 7, 2015 at 6:00am — No Comments


Influencer
Are You Prepared For More Service Business?

Auto dealers know how important their service business is to the bottom line.

There’s no doubt that service absorption is vital to the health and livelihood of many dealer’s financial statements at the end of the month.…

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Added by Richard Holland on September 11, 2014 at 5:30am — 2 Comments


Influencer
Focus On "Point Of Interest" CONTENT For Your Prospects / Shoppers… Cultivate Opportunities

http://www.automotivedigitaltraining.com 856-546-2440 

Focus On "Point Of Interest" CONTENT For Your Prospects / Shoppers… Cultivate Opportunities 

This is a video I shot on site at a Major KIA Dealership in…

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Added by Sean V. Bradley on January 1, 2014 at 9:59am — No Comments

DiscountBomb.Com Discount Offer/Visitor Conversion Toolbox For Sales and Service

It’s no big secret that saturated mail brings in customers with a high upfront investment, and no matter if your campaign includes discount offers/specials, free prizes and even a FREE CAR GIVEAWAY, it is still a high risk maneuver in the present economy.   Media Ad Group has completed development on an online version of an exciting consumer take-action component that enhances your marketing efforts and white labeled to fit your business model. Controlled costs are realized with 3…
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Added by Ken Dugas on January 30, 2012 at 3:01pm — No Comments

Maximize Profits with OpportunityMAX.com

Here are a few testimonials from dealers using OpportunityMAX.com:



“I am a 35 year hands-on automobile dealer, but

until Mitch came aboard with our dealerships, our

internet sales department was working at about

50% efficiency. Thanks for all the gross profit.”

LEO BUNNIN- BUNNIN AUTOMOTIVE GROUP



“Digital Max uncovered many critical issues we were not aware we

had. We went from doing 7-10 internet sales a month a couple of

years ago and now… Continue

Added by Dana Perkins on April 25, 2011 at 8:30am — No Comments

Cyber Monday, Black Friday, and What It Means to Direct Marketers

Every year, people start lining up on Wednesday to take advantage of $3 appliances and $1…

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Added by MacKenzie Garfield on December 3, 2010 at 2:00pm — No Comments


Influencer
Converting a Lead – The Need for Speed by Jeff Ward

Everything else being equal – Speed is the game-changer. Speed is your “not-so-secret” weapon.

Speed is a key element in lead conversion maximization.



In the world of sports we hear about the importance of speed from the broadcast announcers as they

call a game and we read about its importance in articles written by sports writers in their analysis post-game. You hear phrases like “with his speed they will never catch him” and “their speed on the base paths makes them a… Continue

Added by Jeff Ward on June 17, 2009 at 8:48pm — No Comments

What Do You Think It Will Take To Change? Hello?

Sometimes it helps being a cynic and a pessimist, or at least devil's advocate but at the end of the day you're either your own worst enemy or best ding-dang advocate. It is always beneficial to see things with a different perspective but critically important to maintain your identity and job jump in the pool for the sake of it, no matter how fun the party.



Recently I've read two good articles. One by Joe Webb (President of Dealer Knows) in Digital Dealer Magazine. The other a blog… Continue

Added by Gary May on February 9, 2009 at 9:30am — No Comments

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