Professional Community for Automotive Marketers, Car Dealers, OEM and Suppliers
In the old days, if consumers wanted to buy a product or find specials, they turned to the Sunday paper, the radio, or simply visited their local store. Then, the Internet appeared, and everything changed. It became incredibly easy for consumers to find information and, at the same time, gave marketers more ways to push their messages to…Continue
Added by Steve White on June 21, 2018 at 7:00am — No Comments
Added by Kip Miles on November 30, 2017 at 6:30am — No Comments
Could it be possible that the secret to selling cars in today’s multi-touch, exponentially data-driven society is exactly the same as it was prior to World War II?
I know what you’re thinking. This is…Continue
Added by David Metter on October 31, 2017 at 11:30am — No Comments
Try placing a service offer in with your next sales mailer. I promise you’ll be happy with the results.
Service has become a highly competitive market. Shops now exist on practically every street corner. It’s hard to find a…Continue
Added by Alexia Henson on June 27, 2016 at 6:00am — No Comments
As consumer touch-points in the car buying journey continue to increase, it’s ever more important to ensure that your video content is available at each and every one of those pit stops the car buyer takes.
Your digital touchpoints are in essence your brand’s points of…Continue
Added by Timmy D. James on June 6, 2016 at 7:30am — No Comments
Added by Scott T. Joseph on July 15, 2014 at 4:37am — No Comments
Just like any business, I have potential clients that I reach out to in an effort to see whether my services are a good fit. Recently, a potential client, who I had been talking to but hadn’t heard from in a little bit, suddenly “liked” one of my posts on my personal Facebook profile. While this does happen occasionally, I…Continue
In case there was any doubt about our priorities...Continue