Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

Loading... Be Patient!

All ADM Blog Posts Tagged 'open' (7)

Is Tesla’s Open Sourcing of Its Technology Simply Brilliant PR?

Last week, Tesla Motor’s CEO, Elon Musk, announced via the Tesla Blog that Telsa would be making its technology available to any…

Continue

Added by sara callahan on June 18, 2014 at 5:00am — 4 Comments

Personalization Equals Engagement



There is a reason consumers enjoy that Amazon knows what new thing they might be interested in buying next based on their previous purchases and activities—we like having things tailored for us because we like anything that makes our lives easier.



There are countless sites now for setting up monthly shopping options based around personal preference, so…

Continue

Added by Amanda Meuwissen on February 25, 2014 at 9:02am — No Comments

The Future Is Now: Google Enters Fixed Ops

In July, I wrote an article that was published in Dealer magazine titled “Beam Me Up! How Service May Look In The…

Continue

Added by Richard Holland on November 8, 2013 at 5:30am — 8 Comments

Changes to Facebook Search & Car Dealers

With the recent changes to search within Facebook, in my opinion, it is now absolutely necessary for bricks and mortar businesses, including car dealers, to have separate Facebook pages for each of their locations.

People can more easily search for car dealers "nearby" or for dealerships that their friends like!

Everyone seems to know what SEO…

Continue

Added by Jim Oborny on January 21, 2013 at 1:00pm — No Comments

Email Optimization Through Testing

Why Testing Isn’t Optional

 

Summary

A/B and multivariate testing is a proven email optimization strategy that can drastically improve open rates, click rates, the user experience, and ultimately sales and service conversions that impact your marketing ROI.

When…

Continue

Added by Amanda Meuwissen on September 17, 2012 at 9:00am — No Comments

Opens & Clicks that Lead to Purchase

Each article in an eNewsletter has fewer and fewer clicks going down. Consumer attention is more often grabbed at the top, so the top articles need to be the most eye-catching and engaging. Testing and proper navigation is even more important when we look at the recency and frequency of clicks prior to purchase.



In a recent study, the Outsell Insights…

Continue

Added by Amanda Meuwissen on April 30, 2012 at 7:28am — No Comments

AutoDealerTarget Realeases Conquest Email Program

 

AutoDealerTarget is a unique provider of digital marketing solutions for automobile dealers. After careful planning and preparation, AutoDealerTarget has just announced the release of their Conquest Email Program.

 …

Continue

Added by John Miller on September 21, 2011 at 7:00am — No Comments

Monthly Archives

2014

2013

2012

2011

2010

2009

2008

2007

1999

ADMPC is a Network for Car Dealers, Automotive Marketing, Advertising and Management Pros sharing Digital Strategies and Execution Tactics.

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

 

Google Automotive Network Targeted Placement Ads

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

© 2014   Created by Ralph Paglia.

ADM Badges  |  Report an Issue  |  Terms of Service