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All ADM Blog Posts Tagged 'open' (8)

The ART of Email Marketing

What makes you open an email? Is it the subject? Maybe the font or color? What ever the case may be, there are several factors that determine the outcome of that email becoming a success or a complete flop. Deleted. Denied. Another email finding its way into…

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Added by Josh Whitlatch on March 10, 2016 at 1:27pm — No Comments


Influencer
Is Tesla’s Open Sourcing of Its Technology Simply Brilliant PR?

Last week, Tesla Motor’s CEO, Elon Musk, announced via the Tesla Blog that Telsa would be making its technology available to any…

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Added by sara callahan on June 18, 2014 at 5:00am — 4 Comments


Influencer
Personalization Equals Engagement



There is a reason consumers enjoy that Amazon knows what new thing they might be interested in buying next based on their previous purchases and activities—we like having things tailored for us because we like anything that makes our lives easier.



There are countless sites now for setting up monthly shopping options based around personal preference, so…

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Added by Amanda Meuwissen on February 25, 2014 at 9:02am — No Comments


Influencer
The Future Is Now: Google Enters Fixed Ops

In July, I wrote an article that was published in Dealer magazine titled “Beam Me Up! How Service May Look In The…

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Added by Richard Holland on November 8, 2013 at 5:30am — 8 Comments

Changes to Facebook Search & Car Dealers

With the recent changes to search within Facebook, in my opinion, it is now absolutely necessary for bricks and mortar businesses, including car dealers, to have separate Facebook pages for each of their locations.

People can more easily search for car dealers "nearby" or for dealerships that their friends like!

Everyone seems to know what SEO…

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Added by Jim Oborny on January 21, 2013 at 1:00pm — No Comments


Influencer
Email Optimization Through Testing

Why Testing Isn’t Optional

 

Summary

A/B and multivariate testing is a proven email optimization strategy that can drastically improve open rates, click rates, the user experience, and ultimately sales and service conversions that impact your marketing ROI.

When…

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Added by Amanda Meuwissen on September 17, 2012 at 9:00am — No Comments


Influencer
Opens & Clicks that Lead to Purchase

Each article in an eNewsletter has fewer and fewer clicks going down. Consumer attention is more often grabbed at the top, so the top articles need to be the most eye-catching and engaging. Testing and proper navigation is even more important when we look at the recency and frequency of clicks prior to purchase.



In a recent study, the Outsell Insights…

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Added by Amanda Meuwissen on April 30, 2012 at 7:28am — No Comments

AutoDealerTarget Realeases Conquest Email Program

 

AutoDealerTarget is a unique provider of digital marketing solutions for automobile dealers. After careful planning and preparation, AutoDealerTarget has just announced the release of their Conquest Email Program.

 …

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Added by John Miller on September 21, 2011 at 7:00am — No Comments

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