Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
More than half of all online consumers – sixty-one percent, to be precise – read online reviews before deciding whether to make a purchase. Online reviews are now considered essential for e-commerce sites. They are proven sales drivers, and studies show most customers want to see some kind of informed review before they click the “buy” button.
So what happens when a disgruntled customer uses the review function to unleash a…Continue
Added by Joe Chierotti on April 3, 2014 at 11:00am — No Comments
Automotive Internet Sales and Google’s ZMOT for Car Dealerships
By now, nearly everyone has heard of ZMOT and how it might possibly be relevant for the automotive…Continue
Added by Sean V. Bradley on April 9, 2012 at 12:52pm — No Comments
Google has always enabled you to track what people say about you online with Google Alerts but they have now made it easier for anyone to track their online reputation with a new tool in the Google Dashboard called "Me on the Web".Continue