While most forms of digital marketing offer some value to dealers, the one constant has – and always will be – the better your inventory merchandising, the higher your sales.
In the digital world, your merchandising takes place on your VDP Pages, making your VDP Pages one of (if not “the”) most valuable… Continue
Added by Timmy D. James on April 13, 2015 at 6:00am —
You believe you finally have this e-Commerce thing down pat and you're getting serious about this m-Commerce thing (mobile) because you heard Google is going to start penalizing those sites that are not mobile optimized. Let me introduce… Continue
Added by Tom Gorham on April 10, 2015 at 2:00pm —
I was born in Havana Cuba. Came to the United States in 1980 at the age of 14 during the Mariel Boat Lift on-board a boat called the” Punkin Dream”.
I am the son of a Cuban political prisoner who risked his freedom to voice his views about the Cuban government. I spent my first few months in the United States living under the bleachers of the old Orange Bowl in Miami, Florida while my family was being processed. At the age of 15, I landed my first job at Long’s Office Supply while I was… Continue
Added by Jose M Alonso on January 23, 2015 at 4:46pm —
FOR IMMEDIATE RELEASE
ALBANY, N.Y. – January 12th, 2014 – Auto/Mate Dealership Systems (http://www.automate.com) today introduced Rev/Mate, an online service scheduling and menu building solution for auto dealers. Rev/Mate will be rolled out in the Automotive Productivity Management Suite (AMPS) Fixed Ops/Mate module in 2015. Rev/Mate is designed for service departments to maximize customer pay revenue while creating a… Continue
Added by Mike Esposito on January 12, 2015 at 9:03am —
The largest complaint that consumers have when considering a vehicle purchase is the fact that the process takes too long. Even with all the new technology processes that dealerships have employed over the past few years, the purchase process is still as long and… Continue
Added by Mike Gorun on November 26, 2014 at 6:00am —
With the push to “go green” there’s been a lot of talk about hybrid and electric vehicles—or just cars that get better gas mileage in general. We’re all up to date—more or less—on that trend, but have you heard about the push for solar-power roads? If you’re selling a hybrid vehicle like the 2015 Prius Plug-in to a future-savvy shopper, the possibility of solar-power roads popping up down the line… Continue
Added by Brad Simmons on November 25, 2014 at 11:48am —
In my last blog article, I discussed the importance of building rapport with leads through the use of “Why Buy From Me” and “Lead Response” videos personalized for each customer. Now I would like to take this one step further -- Building rapport should in fact start much earlier than simply upon the receipt of a… Continue
Added by Timmy D. James on November 24, 2014 at 5:30am —
Added by Scott Parrott on August 20, 2014 at 8:44am —
Ever since the first car dealership opened, dealers have understood the emotional impact of “the walkaround.” As consumers move through the buying cycle, they get to a point where they don’t just want, but need to experience a vehicle that they are interested in. In the past, most consumers would visit the dealership… Continue
Added by Timmy D. James on August 19, 2014 at 5:46am —
How can your dealership keep customers happy? By knowing what they like and dislike about your services - and improving on it. Feedback is one of the most important customer service tools available to dealers, and customers are usually more than willing to give reviews for free. But reviews, especially online ones, should be handled with care because they can go wrong FAST.
So how can your dealership best handle customer reviews - even the negative ones?… Continue
Added by Lisandra Ramos on August 12, 2014 at 10:25am —
“In a world with an increasingly shorter attention span, the retail experience means being inspired around the dinner table, starting a quick search on a mobile phone, followed by deeper online research at home, and then possibly a visit to the store over the…
Added by Amanda Meuwissen on June 24, 2014 at 7:46am —
Savvy dealers are turning to low cost alternatives like Facebook and Twitter and other social media outlets as their alternative. Not only is it free, but it can help you interact with your future and existing customers in real-time. It's no secret that Dealers will do just about anything to… Continue
Added by Jason Turner on June 12, 2014 at 8:00am —
Whether you are a football fan or not, unless you have been living in a cave you have probably heard a lot about Johnny Manziel and Tim Tebow. What Tebow and Manziel have in common is that both are former Heisman Trophy winning college quarterbacks. What they both also have in common is that they are both very much hated and reviled by so many.
From the outside looking in, they are polar opposites in many ways. Tebow is publicly very religious and Manziel is not. Tebow is… Continue
Added by Mark Tewart on May 7, 2014 at 9:22am —
There is something going on with dealership websites that needs to stop ASAP!
It’s something that should be pretty obvious, but clearly isn’t.
Added by Michael Cirillo on May 6, 2014 at 6:59am —
Added by Philip Zelinger on April 23, 2014 at 1:28pm —
Added by Philip Zelinger on April 18, 2014 at 10:00am —
WAAOL - All Automotive Advertising News All The Time
Social marketing plans often include B2C and B2B elements to take advantage of the… Continue
Added by Philip Zelinger on April 15, 2014 at 2:39pm —
WAAOL - All Automotive Advertising All The Time
Automotive advertising agencies have learned to manipulate the changing… Continue
Added by Philip Zelinger on April 14, 2014 at 10:42am —
Automotive Advertising agencies recognize the value of consumer generated content to extend the reach and… Continue
Added by Philip Zelinger on April 11, 2014 at 10:15am —
Most discussions about Social Media between automotive advertising agencies and their auto dealer clients center around R.O.I.; or their perceived lack thereof.
I accept responsibility for providing proof of my performance. However, I… Continue
Added by Philip Zelinger on April 6, 2014 at 9:30am —