Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Video has historically played a major role in car dealerships; from training with VHS tapes, to video messaging, text and Live Video Calling. As 2019 draws to a close and we approach 2020, it is clear that when it comes to consumer…Continue
Added by Timmy D. James on February 27, 2020 at 7:19am — No Comments
No one denies that culture makes us what we are. Our behavior, our likes and our dislikes, are largely governed by where we come from and the society that surrounds us – that is what psychologists and experts say and we all probably know to be true. So, eCommerce sites should…
Added by Rob on September 29, 2019 at 8:04am — No Comments
With the digital revolution in full swing and the simplicity of government regulations on gaming, the sports gambling industry is undergoing dynamic transformations during the last couple of years and consequently surging in popularity around the term, the revenues of several world's leading sports betting companies are also growing significantly year on year.
Today, sports gambling has become among the fastest-growing industries throughout the world, offering immense potential for…Continue
Added by Blazho Gjorgiev on September 15, 2019 at 9:52am — No Comments
These days, consumers usually look at online reviews when deciding not only WHAT they are going to buy, but also WHO to buy it from. However, there have been plenty of scandals in the retail industry concerning fake or paid reviews. So, it gets a little cloudy in the water, and consumers have gotten somewhat cynical.
Take Amazon. Hundreds of…Continue
Added by Paul Moran on August 23, 2019 at 7:03am — No Comments
Conversations about digital retailing in the automotive industry tend to center around two things: customer experience and an increase in sales volume. But some dealers feel that it just leads to decreased margins on the front-end in the “race to the bottom,|” and that face-to-face interaction will end in more revenue – whether that's in the front or the back…Continue
Added by Michia Rohrssen on July 18, 2019 at 7:22am — No Comments
Added by Michia Rohrssen on July 15, 2019 at 7:35am — No Comments
It’s a well-known fact that Amazon is on a mission to reinvent the traditional brick-and-mortar store model. Until recently, they were mostly focused on dominating online sales. However, it is clear Amazon is now looking to expand its footprint to include offline sales. A great example is the…Continue
Added by Michia Rohrssen on May 15, 2019 at 7:23am — No Comments
We have all had moments we wished we could do-over. For anyone who saw Avengers Endgame, you understand the value of "undoing" cannot be overstated. So what do we do when against our best efforts to build a strong customer-centric reputation we end up with poor ratings online?
In a slower market, our online reputation can impact be the…Continue
Added by Carol Marshall on May 1, 2019 at 7:34am — No Comments
Just about every technology company in the automotive space is working hard to produce pieces of the digital retailing puzzle to facilitate a better customer experience. But many are focused solely on crafting a solution that allows the customer to complete the car-buying transaction online -- from start to finish.
Dealerships should certainly…Continue
Added by Michia Rohrssen on March 14, 2019 at 7:19am — No Comments
The Fundamental Attribution Error reminds us that people tend to unduly emphasize internal character, rather than external factors when trying to understand people’s motives. We tend to believe that others do bad things because they are bad people. The oft-overlooked reality is that the…Continue
Added by Jim Flint on March 5, 2019 at 6:30am — No Comments
At NADA many exhibitors hyped their digital retailing solutions to support online vehicle transactions. While no one has cracked the code for a complete, seamless online transaction, there are several great solutions that provide enough functionality to meet consumer demands. After all, consumers are…Continue
Convertibles have a large fan base because of their sleek design, exceptional ride quality, and advanced technology features. Riding this beauty not only turns the eyes of the onlookers, it also lets you feel powerful. To own this amazingly designed car, you have to shell out a big amount, which might not be practical in a few cases. The other way to purchase a convertible is to check out…Continue
Added by Denis Lilleus on November 13, 2018 at 2:29am — No Comments
Buying a car can be a bit of a tedious task, especially if it is your first car, and we understand. You can avoid confusions if you figure out your requirements and set your priorities straight.…Continue
Added by Autoego on October 17, 2018 at 7:48pm — No Comments
After buying your vehicle from online auto auctions, the next step involves getting it shipped to your doorstep or mechanic. That is because it is illegal to drive a used or salvage car before getting it registered. It also makes perfect sense to get purchase from USA City auto auctions inspected by a mechanic to make sure that it is safe to drive. To help, here are…Continue
Added by Denis Lilleus on September 12, 2018 at 6:11am — No Comments
Added by Denis Lilleus on July 8, 2018 at 10:30pm — No Comments
According to the 2017 JD Power CSI survey, only 13 percent of consumers scheduled their vehicle service online.
The progress toward online scheduling has been glacially slow, rising only two percentage points over the past three years.
This is despite the fact that…Continue
Added by Scot Eisenfelder on June 5, 2018 at 6:00am — No Comments
Accounting service providers not only provide accounting related services but also provide help in terms of running a business. Accounting service providers come in handy in terms of bookkeeping, tax management, and stock control. Small businesses can benefit quite a lot from hiring accounting services. The first benefit is that the business gets a proper financial…Continue
Added by K Benjamin on March 12, 2018 at 4:00am — No Comments
It’s why studies like the AutoTrader Car Buyer of the Future study are so important. It says that just 17 of more than 4,000 people surveyed think the car buying experience is good like it is, and that 72 percent want to…Continue
Added by CPI Results on March 6, 2018 at 9:21am — No Comments
That online shopping trend is carrying over to automotive sales, according to a survey by Chase, which says that 47 percent of Americans would be comfortable buying a car online from start to finish.
Added by CPI Results on March 3, 2018 at 10:57am — No Comments
Finally, after weeks, you find it. It’s right there, available at the click of your mouse. You add it to your cart,…Continue
Added by CPI Results on February 24, 2018 at 12:00pm — No Comments