Added by Scott Parrott on August 20, 2014 at 8:44am —
Ever since the first car dealership opened, dealers have understood the emotional impact of “the walkaround.” As consumers move through the buying cycle, they get to a point where they don’t just want, but need to experience a vehicle that they are interested in. In the past, most consumers would visit the dealership… Continue
Added by Timmy D. James on August 19, 2014 at 5:46am —
How can your dealership keep customers happy? By knowing what they like and dislike about your services - and improving on it. Feedback is one of the most important customer service tools available to dealers, and customers are usually more than willing to give reviews for free. But reviews, especially online ones, should be handled with care because they can go wrong FAST.
So how can your dealership best handle customer reviews - even the negative ones?… Continue
Added by Lisandra Ramos on August 12, 2014 at 10:25am —
“In a world with an increasingly shorter attention span, the retail experience means being inspired around the dinner table, starting a quick search on a mobile phone, followed by deeper online research at home, and then possibly a visit to the store over the…
Added by Amanda Meuwissen on June 24, 2014 at 7:46am —
Savvy dealers are turning to low cost alternatives like Facebook and Twitter and other social media outlets as their alternative. Not only is it free, but it can help you interact with your future and existing customers in real-time. It's no secret that Dealers will do just about anything to… Continue
Added by Jason Turner on June 12, 2014 at 8:00am —
Whether you are a football fan or not, unless you have been living in a cave you have probably heard a lot about Johnny Manziel and Tim Tebow. What Tebow and Manziel have in common is that both are former Heisman Trophy winning college quarterbacks. What they both also have in common is that they are both very much hated and reviled by so many.
From the outside looking in, they are polar opposites in many ways. Tebow is publicly very religious and Manziel is not. Tebow is… Continue
Added by Mark Tewart on May 7, 2014 at 9:22am —
There is something going on with dealership websites that needs to stop ASAP!
It’s something that should be pretty obvious, but clearly isn’t.
Added by Michael Cirillo on May 6, 2014 at 6:59am —
Added by Philip Zelinger on April 23, 2014 at 1:28pm —
Added by Philip Zelinger on April 18, 2014 at 10:00am —
WAAOL - All Automotive Advertising News All The Time
Social marketing plans often include B2C and B2B elements to take advantage of the… Continue
Added by Philip Zelinger on April 15, 2014 at 2:39pm —
WAAOL - All Automotive Advertising All The Time
Automotive advertising agencies have learned to manipulate the changing… Continue
Added by Philip Zelinger on April 14, 2014 at 10:42am —
Automotive Advertising agencies recognize the value of consumer generated content to extend the reach and… Continue
Added by Philip Zelinger on April 11, 2014 at 10:15am —
Most discussions about Social Media between automotive advertising agencies and their auto dealer clients center around R.O.I.; or their perceived lack thereof.
I accept responsibility for providing proof of my performance. However, I… Continue
Added by Philip Zelinger on April 6, 2014 at 9:30am —
Philip Zelinger, the host of the blog talk radio show - Lunch With Phil Discussing Automotive Advertising - is scheduled to review a new Social Marketing Initiative being introduced by Driving Loyalty in the second quarter of 2014. The show will air on Monday, March 31st, 2014… Continue
Added by Philip Zelinger on March 30, 2014 at 5:47pm —
Consumers today are increasingly becoming finicky about where and how they want to communicate. While the past may have seen a traditional print ad performing well on its own, that’s increasingly not the case. Data supports the fact that consumers are all over the place and successful marketers know that their message… Continue
Added by Scott T. Joseph on March 26, 2014 at 7:22am —
Much has been said about using social media for businesses, but it seems like most information is aimed towards the typical small retail business or service provider. Too many dealers seem to ignore basic tips or strategies to leverage social media for the benefit of the dealership. To help solve this problem, here's a quick and easy guide to getting started with social media.
Added by Andre Smith on March 25, 2014 at 2:09am —
Automotive advertising agencies have adjusted to accommodate consumer preferences that have shifted from shopping at their local auto row in favor of a growing number of online options.
The shift from conventional radio, T.V. and print media to digital advertising including websites, banner ads, S.E.O./S.E.M strategies and even email vs. direct mail has matured into even more consumer centric social… Continue
Added by Philip Zelinger on March 16, 2014 at 2:17pm —
Automotive advertising agencies must constantly reinvent themselves to keep up with consumer preferences. When customers discovered the internet automotive advertising agencies were forced to follow them online. New tools like web sites, conversion applications to capture customer information, banner ads and S.E.O./S.E.M. strategies were developed to replace radio, T.V., and print production services. …
Added by Philip Zelinger on March 9, 2014 at 2:30pm —
Social marketing may be the next best thing but, like all successful next generation solutions, it is built on the foundation of proven old school wisdoms. Word of mouth advertising pre-dates today’s technology driven social marketing as a proven way to build a business. The fact that people like to do business with people they like and that trust is the foundation for any transaction is a reflection of human nature which is the basis for long term business… Continue
Added by Philip Zelinger on March 2, 2014 at 2:51pm —
Cars, dealerships and sales people can be commodities. As a sales person, your job is to move everything you do and everything you have towards being a non-commoditized item or service. You must sell your difference.
When making a decision, customers look for deciding factors. Being able to know what the differences are and then helping the customer know what they look like, sound like and feel like is your job. Customers don’t spend an hour with you and say, “This is exactly… Continue
Added by Mark Tewart on February 28, 2014 at 9:00am —