Professional Community for Car Dealers, Automotive Marketers and Sales Managers
In my many discussions with dealers, the one question that invariably comes up is “What is online retailing, really?” They’ll then begin to tell me how consumers can already buy a car online from them. They have a widget with which a consumer can get their trade value. They have an online payment calculator. Customers…Continue
Added by Joe Orr on September 28, 2016 at 5:41am — No Comments
The automotive industry pretty much resets at the beginning for each month. I’m sure you’ve all heard the term, “hero to zero.” Well, that’s rather how it is – you are judged on your sales for the previous month.
So, what do managers do when they get nervous in the middle of the month – perhaps sales…Continue
Added by Joe Orr on September 14, 2016 at 5:53am — No Comments
If you’re looking to score an incredible deal on a used car, don’t necessarily make the first thing you do a trip to the local used dealership. Instead, take the time to research the many options you have for buying a used car online, especially services like online car auctions!
When you do, though, you’re likely to see a number of so-called “salvage vehicles” that are available for a cut-rate price. These are vehicles that have been, for whatever reason, totaled by an insurance…
Added by Fisk Automotive on August 19, 2016 at 3:30am — No Comments
These days, online reviews are a big part of that decision process. If managed incorrectly, these reviews can easily flip your prospective customer away from your dealership and into the lap of your…Continue
Added by sara callahan on August 11, 2016 at 9:00am — No Comments
The local car dealership commercial is an advertising staple during the local news.
Your spot is still one of the best ways to profile your brand in your community, but the media landscape is changing. Younger demographics are shopping for cars differently, mostly online. In fact, two-thirds of automobile buyers…
Added by Kenneth Garcia on July 4, 2016 at 6:30am — No Comments
There was a time when dealerships hated the internet. I know, it’s hard to believe. What is interesting is that while most dealerships have learned to embrace the internet, many still feel it is an obstacle to overcome, a nuisance that interferes with the old adage: “Say anything you…Continue
Added by Kim Orr on June 29, 2016 at 7:01am — No Comments
I frequently talk about the current industry disrupters taking sales from dealers – the Beepis, Vrooms and Carvanas, amongst others. These companies snuck up on dealers and, with little warning, jumped into the spotlight and sucked investors into a future Nirvana of car buying bliss. They are currently blasting feel good…Continue
Added by Joe Orr on June 22, 2016 at 5:30am — No Comments
Today I want to talk to you about a potential future I believe is rolling towards our industry at an alarming speed. You see, what I do, is I peek around corners looking for trends that have potential teeth and which could impact the automotive industry.
Recently I have become very concerned, as there…Continue
Added by Joe Orr on June 7, 2016 at 6:29am — No Comments
Spring is here! Along with the great weather, flowers and spring shower, the opportunity to save big is also here with CatalogSpot’s daily discount code and coupon code sharing online services. Updated on a daily basis, the main objective of the website is to become the top resource for online bargain hunters, making it easier for shoppers to save money and get more bang for…Continue
Added by Mike Benson on May 20, 2016 at 2:00pm — No Comments
The market is calling Beepi, Vroom and the Carvanna’s of the world ‘Disruptors.’
I simply call them evolutionary companies that will assist in gaining consumer trust and confidence with the car buying experience -- and ultimately with dealerships.
Today’s technology has made it a…Continue
Did you know that car shoppers are 90% more likely to visit your website and 5.3 more likely to visit your dealership if you have positive dealership reviews online? The study, conducted by …Continue
Added by Larisa Bedgood on April 7, 2016 at 9:21am — No Comments
Implementing Corporate Benefits Programs (CBP) to employees of small/large corporations is nothing new. Manufacturers have been doing it for some time -- Ford’s X-Plan pricing, for example. But, typically, these corporate discount programs are isolated to large national corporations with which the OEMs have…Continue
Added by Joe Orr on March 24, 2016 at 6:19am — No Comments
I’ve talked plenty of times about disrupters entering our industry in an attempt to take sales and market share away from dealers.
The Carvanas, Beepis and Vrooms dangle carrots of lower prices and better buying experiences and tempt consumers to try a new way of purchasing their next vehicle. Now, it appears, at…
An undeniable shift is happening in our industry. One that will change how we operate forever. It’s all about delivering on the customer experience with a true online buying process. AutoNation saw it. And, Carvana, Beepi and other start-ups are gaining traction. In addition, other vendors within our industry have…Continue
Added by Paul Moran on January 15, 2016 at 3:48am — No Comments
Bollywood is a center of Hindi movie Industry. This name is inspired and motivated from Hollywood. Mumbai is known Bollywood because whatever points the theme of Hindi silver screen is being talked of. Bollywood Movie News in Hindi is being used with entertainment and delight because of the support and contribution of Film big name and stars and the amaze and dazzling join them. They number of stars and celebrities who are become as a leaders and politicians who regularly coming every which…Continue
Added by Mahendra Kumawat on January 4, 2016 at 10:00pm — No Comments
Today, technology must create a customer journey that allows a consumer to buy online, or start online, and pick up right where they left off in the showroom.
The technology exists to accomplish this. Proof of that is right in front of our eyes in the Carvanas, Beepis, Vrooms and other such companies. They’re already…
Added by Bruce Thompson on January 4, 2016 at 5:30am — No Comments
If you are a business owner, surely you have your unique ways of promoting and marketing your services to achieve more sales. In this digital era, online marketing has become an important tool to gain business. You need contemporary methods to connect with the modern consumer and you are missing out on a lot of customers, if you have not notched up your business power with effective digital marketing. To achieve more sales through the digital media, you can hire a digital marketing service.…Continue
Added by Allan Lloyd on December 29, 2015 at 11:00pm — No Comments
I believe that, as an automotive community, we intuitively know that we need to change.
The sales to consumer model is outdated – our fault for not demanding of ourselves consistent improvement in the consumer experience arena. Consumers are demanding more and Wall Street has taken notice. Backed by hundreds of millions of dollars,…
Added by Joe Orr on December 22, 2015 at 5:30am — No Comments
Consumers are continuously putting information and data about themselves into the online world, and in order to take your dealership to the next level, it’s important to focus on what’s being said. Creating a positive overall customer experience is integral…Continue
Added by Joey Little on December 10, 2015 at 12:30pm — No Comments
There’s little doubt that the experience provided by auto dealerships in the past has jaded consumers into a stereotype and perception that isn’t necessarily accurate any longer, yet continues to persist. Because of this perception, companies such as Beepi, Carvana and more are creeping into the automotive space…Continue
Added by Joe Orr on December 9, 2015 at 6:42am — No Comments