Professional Community for Car Dealers, Automotive Marketers and Sales Managers
I’ve talked plenty of times about disrupters entering our industry in an attempt to take sales and market share away from dealers.
The Carvanas, Beepis and Vrooms dangle carrots of lower prices and better buying experiences and tempt consumers to try a new way of purchasing their next vehicle. Now, it appears, at…
An undeniable shift is happening in our industry. One that will change how we operate forever. It’s all about delivering on the customer experience with a true online buying process. AutoNation saw it. And, Carvana, Beepi and other start-ups are gaining traction. In addition, other vendors within our industry have…Continue
Added by Paul Moran on January 15, 2016 at 3:48am — No Comments
Bollywood is a center of Hindi movie Industry. This name is inspired and motivated from Hollywood. Mumbai is known Bollywood because whatever points the theme of Hindi silver screen is being talked of. Bollywood Movie News in Hindi is being used with entertainment and delight because of the support and contribution of Film big name and stars and the amaze and dazzling join them. They number of stars and celebrities who are become as a leaders and politicians who regularly coming every which…Continue
Added by Mahendra Kumawat on January 4, 2016 at 10:00pm — No Comments
Today, technology must create a customer journey that allows a consumer to buy online, or start online, and pick up right where they left off in the showroom.
The technology exists to accomplish this. Proof of that is right in front of our eyes in the Carvanas, Beepis, Vrooms and other such companies. They’re already…
Added by Bruce Thompson on January 4, 2016 at 5:30am — No Comments
The web is a site where one has numerous opportunities to earn money, post video presentations, post write-ups, commence a business, offer goods and a lot more. If you have merely set up an online business, you need to upload your video clips on YouTube so that many people get to look at your video presentations connected to your company. However, for ordinary people, it is hard to get numerous customers to view your web site or video presentations. You must buy YouTube views for that. …
Added by Mike Haynes on January 3, 2016 at 1:30am — No Comments
If you are a business owner, surely you have your unique ways of promoting and marketing your services to achieve more sales. In this digital era, online marketing has become an important tool to gain business. You need contemporary methods to connect with the modern consumer and you are missing out on a lot of customers, if you have not notched up your business power with effective digital marketing. To achieve more sales through the digital media, you can hire a digital marketing service.…Continue
Added by Allan Lloyd on December 29, 2015 at 11:00pm — No Comments
I believe that, as an automotive community, we intuitively know that we need to change.
The sales to consumer model is outdated – our fault for not demanding of ourselves consistent improvement in the consumer experience arena. Consumers are demanding more and Wall Street has taken notice. Backed by hundreds of millions of dollars,…
Added by Joe Orr on December 22, 2015 at 5:30am — No Comments
Consumers are continuously putting information and data about themselves into the online world, and in order to take your dealership to the next level, it’s important to focus on what’s being said. Creating a positive overall customer experience is integral…Continue
Added by Joseph Little on December 10, 2015 at 12:30pm — No Comments
There’s little doubt that the experience provided by auto dealerships in the past has jaded consumers into a stereotype and perception that isn’t necessarily accurate any longer, yet continues to persist. Because of this perception, companies such as Beepi, Carvana and more are creeping into the automotive space…Continue
Added by Joe Orr on December 9, 2015 at 6:42am — No Comments
Autotrader’s recent Car Buyer of the Future study shows only 17 out of 4,002 people prefer the current car-buying process, with the rest…Continue
Today’s consumers are more educated than ever, and that plays an enormous role in how they interact with your dealership and what they expect when they set foot onto your showroom floor. It’s important your dealers are prepared to interact with a generation that has access to endless information online and prefers utilizing it by researching their options…Continue
Added by Joseph Little on November 18, 2015 at 8:00am — No Comments
For consumers, the car shopping journey has morphed into an online, cross-device journey. Now that you’re able to appeal to consumers who are taking the cross-device journey to purchase their vehicles, it’s important to continue that momentum by bridging the gap and pulling more consumers into your dealership. As discussed in Part I, it’s…Continue
Added by Joseph Little on November 13, 2015 at 12:06pm — No Comments
As more content is posted online, in emails, and presented in webinars to clients every day, it is becoming…Continue
An aspiring actress was planning a cross country move from New York to California to pursue her acting career and wanted to work as an Uber driver between auditions. This, of course, necessitated a reliable vehicle - something that she did not need in New York. She had heard of an online used car buying…Continue
We live in an age where information, services, products, and data are at our fingertips. It is expected that there will be 2.16 billion smartphone users by 2016. Many of these users use their devices as a primary internet browser. This means the amount of people using traditional desktop browsers is beginning to diminish and mobile devices are becoming the norm.…Continue
Added by Nick Jakubowski on August 20, 2015 at 7:40am — No Comments
An article published on Wards Auto shared some interesting views from a recent session at the Automotive Customer Centricity Summit. The article stated that John Finkel, director-client experience and training for Nissan’s…Continue
Added by Joe Orr on August 19, 2015 at 5:30am — No Comments
Much like the rest of the social media world, Facebook is continually changing. One aspect they have been working on and improving is their approach to videos.
Thankfully, the days of scrolling through your news feed and…Continue
The fact is that I have always liked to be ahead of the curve and today’s customers are rewarding evolving dealerships that offer true Online Deal Creation with real perfect payment – where all that is…Continue
Reaching out to our potential customers today is not as simple as handing out flyers or placing ads in the printed media. With the emergence of the internet, social networks have become a unique and efficient way to keep in touch with our audience - and most importantly receive valuable feedback from them. There are several ways people consume social content, but probably the most widespread is through mobile devices.
People use their smartphones to pay, to shop, to keep in touch with…Continue
Added by Leona Zoey on August 2, 2015 at 3:00am — No Comments
In the world of online marketing, oftentimes marketers forget this very basic concept. Think of it as painting pictures when selling. The idea…Continue
Added by Timmy D. James on May 18, 2015 at 6:30am — No Comments