Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Lately I’ve heard the terms omni-channel and multi-channel marketing used interchangeably. Yet there’s a distinct difference between the two terms, and several reasons why I believe omni-channel marketing is a more effective approach for auto dealers.
Years ago, we realized that not all…Continue
Added by Scot Eisenfelder on March 15, 2018 at 5:30am — No Comments
A ‘tentpole’ event at your dealership is one of those big-deal events that you really want to be successful. It could be a sale, holiday event, new product promotion or a community event that you’re sponsoring.
Tentpole marketing is a strategy that generates social buzz around your event that drives…Continue
Added by Scot Eisenfelder on March 7, 2018 at 6:56am — No Comments
Added by Scot Eisenfelder on October 27, 2017 at 7:00am — No Comments