Professional Community for Car Dealers, Automotive Marketers and Sales Managers
In today’s fast-paced world, it’s hard for businesses to cut through the noise. Consumers are bombarded with advertising messages across all mediums from companies that claim they, or their product, is the best. Generally, these messages go in one ear and out the other.
So, how do you get the attention…Continue
Added by Paul Moran on July 31, 2015 at 6:30am — No Comments
Reviews - reputation and financial viability are being held in the balance.
I once sat in a business meeting with a company representative pushing their reputation management program. He stated that it was only necessary to answer bad…Continue
“We work too hard to come within arm’s reach of the prize only to have our hands cut off just before we seize it. For those of us climbing to the top of the food chain, there is but one rule – hunt or be hunted.” – Frank Underwood, as played by Kevin Spacey in the Netflix television series, House of…Continue
Added by Timmy D. James on March 16, 2015 at 6:00am — No Comments
My #1 Real Estate Agent in Monmouth & Ocean County, NJ!
I've been working with Jennifer Gere for a while and because of this I would love to recommend her to anyone looking for new luxury home in the Central Jersey, South Jersey or the Jersey Shore area. She's a Berkshire Hathaway HomeService Realtor out of the Millstone area....very…Continue
Added by Jonathan Morales on October 21, 2014 at 9:30am — No Comments
Former AutoNation Senior VP of Marketing will advise 3 Birds with over 25 years of industry experience
Marcotte is most noted for his…Continue
Added by Scott T. Joseph on July 15, 2014 at 4:37am — No Comments
Hi all, it's been awhile since I've posted a blog here. This one I wrote just for fun for OBGMC. Let me know what you all think! Original blog post can be found here
EDITOR'S NOTE: This looks like a great opportunity to learn some of the best social media listening tactics and the tools required from the advanced social media "Big Data" team at IBM... This is rapidly emerging as the most effective way for car dealers to identify "In Market" new and used vehicle shoppers who are located within your dealership's local marketing region... On a Real-Time basis!…
Added by Ralph Paglia on February 13, 2014 at 9:04am — No Comments
The folks over at DiGiorno Pizza seem to have given someone their Twitter password and said, “Go for it!” They are engaging people in the Twitter-verse in ways that would make many companies cringe. I’m fairly certain that football fans are in their target demographic so it makes complete sense that they are engaging football fans – both real and fantasy. However, they aren’t just talking to them about stats or complimenting great performances. They seem to have an affinity for trash…Continue
Added by sara callahan on December 11, 2013 at 5:29am — No Comments
Google’s Impact on Automotive's Search Is Going To Change Drastically
Will You Prepare or Play Catch Up? (Part 1)…Continue
What these questions all have in common is that they all answers the fundamental aspects of what type of customer experience that…Continue
Added by Mike Gorun on October 1, 2013 at 5:56am — No Comments
Added by Lenny Gomez on June 10, 2013 at 6:10pm — No Comments
I consider the Bob Seger song; "Turn The Page"
(Greatest Hits Album)…Continue
Digital Dealer may have presumed Reputation Management would be the most sought after topic at the conference. Ah-no. I was shocked at…Continue
I have no desire to build…Continue
Whenever a new car is purchased, buyer has to make many crucial decisions, regarding the make and model of the car. Apart from these things there is one more thing that plays a vital role at the time of purchasing car, it is the service contract. This is especially relevant for those…Continue
Added by Brett Michael Williams on January 5, 2013 at 3:00am — No Comments
Are you building value during your presentation/demonstration?
In Part 3 of this series I'll go over the issue of spending some time outside of work perfecting your skills. As we know in the automotive industry when you start your…Continue
Added by J.R. Batchelor on January 3, 2013 at 7:45am — No Comments