Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Updating and making changes will aid in the success of other automotive dealerships nationwide.
THE GMC SHOWROOM…Continue
Ford OEMs "Secret Weapon" For Their AMAZING "Comeback", Best Selling Author Dr. Willie Jolley Will Keynote The Internet Sales 20…Continue
Added by Sean V. Bradley on March 10, 2014 at 8:57pm — No Comments
Recently I was let go from a company who "specialized" in OEM contract bidding and copied old play books to execute the actual consulting. When I joined this company I was excited to be working with the latest and what I thought was the greatest. What I found? Old fashioned politics that is the core problem with the industry. Before I left I had a conversation with a one time friend online, who I promise to remain nameless who wrote this message to me, now mind you I will not disclose names…Continue
So last week VW rolled out a teaser of it's potentially car-less ad scheduled for the "Big Game" this Sunday. Now we have Toyota's Wish Granted ad, which seems to have the 'big three' for charm and appeal:
I'm in the process of writing a position paper on OEM Internet advertising and website polices and I need your help to make the article effective in achieving its goals.
Can you email me the latest Internet advertising and website guidelines for your franchise.
I need this information to document the policies that each OEM has in place so that I can accurately comment on the policies.
Your assistance is greatly appreciated. Please email the…Continue
Added by Brian Pasch on July 18, 2011 at 9:30pm — No Comments
Click on the link below to see the article on Automotive News
When the add-ons are seen on-screen, accessory sales rise…Continue