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A/B and multivariate testing is a proven email optimization strategy that can drastically improve open rates, click rates, the user experience, and ultimately sales and service conversions that impact your marketing ROI.
Added by Amanda Meuwissen on September 17, 2012 at 9:00am — No Comments
Each article in an eNewsletter has fewer and fewer clicks going down. Consumer attention is more often grabbed at the top, so the top articles need to be the most eye-catching and engaging. Testing and proper navigation is even more important when we look at the recency and frequency of clicks prior to purchase.
In a recent study, the Outsell Insights…Continue
Added by Amanda Meuwissen on April 30, 2012 at 7:28am — No Comments