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All ADM Blog Posts Tagged 'newsletter' (7)

Simple, Powerful Way to Connect with Online Leads and Ensure Customer Loyalty

How involved is your connection with each of your customers? Excellent personalized customer service is what sets a great dealership apart from others. Providing superior customer service is an essential part of gaining…

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Added by Shawn Ryder on November 29, 2013 at 8:30am — No Comments

When it comes to Email Targeting it's about Quality not Quantity.



Melissa Mangold, Virtual Marketing Representative @ ADP
by Melissa Mangold, Virtual Marketing Representative at ADP

 

You’ve just…

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Added by CDK Global on June 25, 2013 at 8:57pm — 2 Comments

Email Optimization Through Testing

Why Testing Isn’t Optional

 

Summary

A/B and multivariate testing is a proven email optimization strategy that can drastically improve open rates, click rates, the user experience, and ultimately sales and service conversions that impact your marketing ROI.

When…

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Added by Amanda Meuwissen on September 17, 2012 at 9:00am — No Comments


Influencer
Why an e-Newsletter is More Effective than a Dealership Blog

For years dealerships have been encouraged to enter the blogosphere as a way to garner a better position in the great war for SERP dominance. A blog can be a very effective tool for a digitally active dealership to create fresh and relevant content and a great asset to your Google Page One Management strategy.
 
While many dealerships have gone on to create…
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Added by Rob Fontano on July 28, 2012 at 4:07pm — 22 Comments

Turn Newsletters Into Leads: 5 Tips for Dealers

Turning eNewsletters into Lead Opportunities



Sending out a monthly email newsletter is not only a cost-effective method for nurturing leads, but also keeps your dealership top-of-mind, builds trust and loyalty, and encourages the right buyers to engage with your sales team at the right time. According to the Marketing Sherpa 2012 Lead Generation Benchmark Report, “On average, organizations that nurture their leads experience a 45%…

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Added by Aaron Hassen on June 7, 2012 at 12:34pm — No Comments

Opens & Clicks that Lead to Purchase

Each article in an eNewsletter has fewer and fewer clicks going down. Consumer attention is more often grabbed at the top, so the top articles need to be the most eye-catching and engaging. Testing and proper navigation is even more important when we look at the recency and frequency of clicks prior to purchase.



In a recent study, the Outsell Insights…

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Added by Amanda Meuwissen on April 30, 2012 at 7:28am — No Comments

Tear It Apart and Rebuild It...Better

Most of us who have spent any amount of time in sales realize that our database/contact/Rolodex carries an incredible amount of value, in many cases more than our skills or abilities. With the prevalence of CRM and other database software, many believe that the job is done. Nothing can be further than the truth.



Today it's more important than ever to continually tear down the client database and make sure it delivers the most value and revenue possible. Auto retailers are notoriously… Continue

Added by Gary May on December 8, 2008 at 10:36am — No Comments

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