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All ADM Blog Posts Tagged 'news' (58)

Facebook, YouTube and Instagram Upgrades

Social Media News for the Week of July 27, 2015

Post by Kristin Huntley, Director of Marketing and Content

New Facebook Video…

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Added by Joseph Little on July 29, 2015 at 8:00am — 1 Comment

Use Data to Create Better Content

According to a recent article in The Atlantic, soon reporters at two of the country’s leading newspapers will have access to the most basic type of digital analytics: They will be able to see…

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Added by sara callahan on July 29, 2015 at 6:00am — No Comments

Innovative Dealer Partners with Village to Increase Sales and Loyalty

According to an article in Automotive News, one dealer in Illinois has come up with a pretty ingenious loyalty rewards program idea – to leverage taxpayer dollars to increase car sales, while…

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Added by Mike Gorun on July 28, 2015 at 5:30am — No Comments

Volvo’s Lifetime Parts Warranty Offer May Increase Service Business & Customer Loyalty

As reported by Automotive News, Volvo is rolling out a lifetime warranty on parts and labor for all vehicles serviced after the factory warranty at any Volvo dealership.…

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Added by Chris Miller on July 24, 2015 at 5:00am — No Comments

Facebook Enhances Algorithm to Deliver More Video Content

Last year, Facebook changed its algorithm to favor video content in an effort to gain market share in the very popular video content market. In fact, it’s done such a good job that daily video views increased by 400 percent – a huge rise over its September, 2014 numbers of 1 billion per day,  to an incredible 4 billion…

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Added by Brian Cox on July 20, 2015 at 6:00am — 1 Comment

Who Is More Loyal? Floyd Mayweather Or The Dealer?

A recent article in Automotive News relayed the story of Obi Obeke and how he had sold 39 cars to world-famous boxer Floyd Mayweather.

The article explains how Okeke has been willing to do…

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Added by Mike Gorun on July 8, 2015 at 5:30am — No Comments

Would You Like White or Red Wine With Your Oil Change?

If you were to ask today’s consumers if they’d like to hang out at a car dealership, chances are that the majority would respond “no.” When consumers do visit a dealership to purchase a vehicle or get their vehicle serviced, many times the process can be longer than desired and is not always a great experience for the…

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Added by Mike Gorun on June 24, 2015 at 6:00am — 2 Comments

Car Buying Trends Show Service Is the Future of Dealerships

No one doubts the average age of vehicles on the road has gone up. The current average vehicle is 11 years old and trends in consumer purchases indicate this statistic isn’t going to change any time soon. In fact, indicators suggest average vehicle age might increase.

 …

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Added by Richard Holland on June 4, 2015 at 5:30am — No Comments

FCA US Dealers: Service Revenue Just Got A Lot More Important

FCA US CEO, Sergio Marchionne, recently announced plans to reduce the profit on new cars sold within the FCA brands by increasing the invoice prices, while keeping the MSRP the same. This will result in less potential profit for its dealers. The move, as reported by Automotive News, is FCA's attempt to…

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Added by Richard Holland on April 24, 2015 at 5:30am — 3 Comments

Is Having Too Many Pictures A Bad Thing? Perhaps

It wasn’t too long ago that we saw most dealers’ VDP pages contain only a couple of pictures of a vehicle. As technology improved and made it easier and more efficient for dealers to take and upload more images, best practices quickly raised the standard for image quantity to 40 or more pictures. Now, however, a recent…

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Added by Brian Cox on April 24, 2015 at 5:00am — No Comments

Marketing Trends Illustrate the Importance of Video

If you still aren’t sold on the importance of video marketing, it only takes a brief glimpse into recent news to illustrate just how important video is in marketing. There are many news stories relating to acquisitions, statistics and trends, which highlight the increasing importance – and value – that platforms of all…

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Added by Timmy D. James on February 24, 2015 at 5:00am — 2 Comments

When Will I See You Again?

When will I see you again? No, I am not talking about the 70’s pop song, although the lyrics just may fit the content here. I am talking about the continued trend in customer defections from our dealerships. 

 

Customer’s defect for many reasons and the longer an individual owns a car, the harder it can be…

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Added by Mike Gorun on February 23, 2015 at 6:00am — No Comments

What Does Cheating Teach Your Employees?

Automotive News recently carried a story about a lawsuit filed by Subaru of America against one of their franchisees. The lawsuit accuses a Southern California dealership of falsifying 224 CSI surveys in an…

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Added by Richard Holland on February 19, 2015 at 6:00am — No Comments

Training: Mercedes puts its Money Where its Mouth Is

I’ve written many times about the value of training and professional development to employee retention.  

Training, in combination with a company culture designed to create engaged employees, can help make a dealership a force to be reckoned with.…

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Added by Richard Holland on October 16, 2014 at 5:00am — 1 Comment

The Trick to Increased Service Revenue Is Keeping Your Bays Full

Many auto dealerships have technology in place that allows sales managers to monitor what’s going on in their departments. CRMs and phone call recording services are used by sales managers to ensure that Internet leads are being followed up promptly and that salespeople follow up with shoppers that visited the…

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Added by Richard Holland on September 18, 2014 at 5:30am — 2 Comments

Are You Prepared For More Service Business?

Auto dealers know how important their service business is to the bottom line.

There’s no doubt that service absorption is vital to the health and livelihood of many dealer’s financial statements at the end of the month.…

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Added by Richard Holland on September 11, 2014 at 5:30am — 2 Comments

What Is a Customer’s Location Data Worth?

Geo-targeting and geo-fencing technology has been around for many years.

Some social networks use it and provide businesses with ways to show customers offers and specials based on their current location. However, for the most part, these are application-specific. An individual would need to download…

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Added by Mike Gorun on August 26, 2014 at 3:00am — 2 Comments

Is Instant Customer Feedback In Your Future?

There’s no doubt that customer satisfaction is important to all car dealerships.

Whether a dealership actually cares about making the customer happy, or merely wants to ensure that their CSI scores stay acceptable to the OEM, these scores play a major factor in the overall health of a dealership.…

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Added by Richard Holland on August 14, 2014 at 6:00am — 3 Comments

Fixed Ops: The Scramble for Technicians Begins

In May I wrote a blog article explaining how employee retention in service will become increasingly important due to many factors. Apparently, that’s becoming true faster…

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Added by Richard Holland on July 31, 2014 at 7:00am — 2 Comments

Vendors: Don’t Be So Darn Annoying!

As a PR professional, my primary goal is to assist my clients in achieving the most exposure possible and build top-of-mind brand awareness among their potential customers. To help better understand how to best position my clients for success, I did a little research on how dealers perceive vendors and their…

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Added by sara callahan on July 16, 2014 at 5:00am — 63 Comments

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