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All ADM Blog Posts Tagged 'new' (109)

Searching For Six Dealers

Watch DMDirect

As you can hear in the attached video, we're ready to prove what has improved in equity data mining technology. DMDIRECT is poised to take on the challenge of all the rooftops ignored thus far by other data mining companies.  We are also adding new technology that has never been available under one brand.

For…

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Added by John Fuhrman on November 18, 2014 at 10:53am — No Comments

Connecting With Gen Y Car Buyers



Jillian Overmyer, Account Advocate
by Jillian Overmyer, Account Advocate

How do you approach Generation Y when it comes to car buying?

Generation Y- the proclaimed ‘Me Generation’ - is portrayed as a disengaged consumer base, highly uninterested in the automotive world. As a Gen Y’er living in Detroit, The Motor City, I beg to…

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Added by CDK Global on November 11, 2014 at 6:30am — 4 Comments

In Marketing, New Trumps Used Every Time

Bob visits a website searching for a new vehicle. As he filters down to the model he is considering, he is confronted with a seemingly endless list of stock photos with similar prices. Frustrated at the lack of information, he leaves and attempts his search on another site just to get the same…

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Added by Brian Cox on September 16, 2014 at 5:00am — No Comments

Give Your Customers a Red Carpet Experience

Automotive News recently reported about a New Jersey dealership that has a VIP lounge for some of its customers – akin to the exclusive airline club lounges – in which customers can…

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Added by Richard Holland on July 10, 2014 at 5:37am — 6 Comments

Digital Domination at Digital Dealer

The 16th Digital Dealer Conference concluded earlier this month in Atlantic City. Being at a new venue and in the Northeast for the first time, it seemed as if there were many new attendees. With overflowing breakout…

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Added by Jamil Zabaneh on May 21, 2014 at 5:37am — 1 Comment

How to use social media to create customers

Contrary to popular belief, advertising isn’t just about creating brand awareness, though that is one step of the process. Actually, advertising’s goal is to create customers, or so says Daniel Newman, digital marketing contributor to Forbes Magazine.

In a recent article, he explained, “With the proliferation of digital marketing, social media, and the hyper-aware consumer . . . the role of marketing has evolved. . . . Having said that, the growth of new channels hasn’t changed the…

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Added by rubyjadesmith on May 3, 2014 at 4:19am — No Comments

That Was A BLAST : NADA 2014 Recap

 

This years NADA was definitely one for the books. Taking place in one of the best cities in America, New Orleans, LA. The times to be had were extremely fun and the information we gathered on the auto industry was insightfully eye opening.

The convention center was like a massive maze of everything auto with our friends being scattered…

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Added by Josh Knutson on January 28, 2014 at 7:39am — No Comments

Is Training Truly a Priority At Your Dealership?

 

I had a new salesperson in a dealership call me and the main thing that we talked about was how training was nonexistent at the dealership that he worked at.  It reminded me of how years ago when I joined the automotive industry I was sat in a room with four other people and the sales manager told us…

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Added by J.R. Batchelor on January 22, 2014 at 6:32pm — No Comments

Help Green Peas Make Greenbacks Fast!

Finding the right individuals to succeed in car sales remains a challenge for the industry. Too many green peas wash out early and NADA reported in February 2013 that there is a 40% sales turnover rate in the USA. Sometimes they fail because they lack the fortitude and energy it takes to sell the volume of cars required to earn a livable income, which is $59,340 annually at dealerships. All too often green peas quit prematurely because most everyone fails to adequately train…

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Added by Jeff Cotton on January 20, 2014 at 7:36am — No Comments

Will Millennials Trade-In Their Cars As Fast As Their Phones?

"Did you see Megan's new car?" "Cant wait for this summer!  #Spain2014." "I just got the new iPhone my life is now complete."



The millennial generation is obsessed with creating the life we want others to believe we live, from checking-in at fancy restaurants on Foursquare, to Instagramming…

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Added by Josh Knutson on January 20, 2014 at 6:30am — 1 Comment

It’s Almost NADA 2014 And We’re Pumped!

 What To Expect : Future Trends To Solve

Its that time of year again, when we all gather in the largest building NADA find and consume everything auto. As we approach one of the biggest conferences of the year we take a look at what to expect.

Technology has the pedal to…

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Added by Josh Knutson on January 14, 2014 at 7:00am — No Comments

Big News in New Orleans

In case you missed the article, “Mining for Advantage at NADA,” in the December issue of Dealer Marketing Magazine, it reminds us that much of what auto industry attendees will experience at NADA in New Orleans is outside the…

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Added by Jeff Cotton on January 8, 2014 at 11:22am — No Comments

2013 Mobile Year In Review

A Reflection On Mobile In 2013 And Where The Industry Is Headed In 2014

Mobile has gained some major horsepower in the automotive industry in 2013, and with technology continually expanding at rapid rates, 2014 is sure to be one for the…

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Added by Josh Knutson on January 8, 2014 at 6:30am — No Comments

Sales Trends in 2014: Q&A from AutoUSA's STAR Leader

1. Sales wise 2013 seemed like a strong comeback year for the industry.  What activities or trends do you think helped dealers this year?

 

This year has been great and the auto industry will probably finish with an annualized selling rate of close to 16…

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Added by Phil DuPree on January 1, 2014 at 12:00pm — No Comments

Win the Customer Now to Maximize Your Year-End Sales

It's been a great year for car sales, and if you're like most dealers, you want to close out the year strong.

What is your Internet marketing department doing to ensure that ready-to-buy customers will choose to visit your…

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Added by Josh Vajda on December 17, 2013 at 7:00am — No Comments

Wearable Tech Accelerates Into The Auto Industry

Wearable Tech Accelerates Into The Auto Industry

From glasses, to watches to clothing, wearable technology is the next wave of our digital world interweaving with our automotive lives.

Technology truly succeeds when it helps us make a process or way of life more productive and beneficial and the future holds a huge market…

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Added by Josh Knutson on December 10, 2013 at 8:31am — No Comments

Full Size Cars And Sporty Cars Show Different Retention Trends

Here is the latest used car market report from Black Book and Ricky Beggs, Editorial Director. Thanks for taking the time to tune into this video market blog from Black Book. While out in the field for a couple of days this past week, the number of comments I received…

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Added by John Sternal on November 13, 2013 at 7:19am — No Comments

Financing Tools Deliver the Most Valuable Website Leads, According to Auto Dealer Internet Marketing Survey by AutoUSA

Fort Lauderdale, FL – November 11th, 2013 — AutoUSA Internet Sales Solutions (www.AutoUSADealers.com) today announced the results of its 2013 annual auto dealer Internet Marketing survey. Financing tools such as online credit applications and trade-in calculators deliver the most valuable website leads, according to respondents. Other significant results from the survey identify…

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Added by Josh Vajda on November 11, 2013 at 9:12am — 3 Comments

Old VS New SEO

Is newer always better? It’s a question that has been debated since the first new thing was released over the first old thing, but we’ve never really come to a consensus. Personally, I think that older is often times better (like in the picture above) but if there’s one instance where newer is the way to go, it’s SEO…

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Added by Timothy Martell on November 6, 2013 at 3:30pm — 16 Comments

Stop Focusing on Search and Start Focusing on Conversion!

Most Internet marketing experts will agree that driving traffic to your website results in the most valuable leads you can get – if you can convert visitors into leads.

Just like the old adage, “volume is vanity, gross is sanity,” your website…

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Added by Josh Vajda on October 11, 2013 at 7:00am — 8 Comments

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