Professional Community for Automotive Marketers, Car Dealers, OEM and Suppliers
Social media provides us with a wonderful set of tools to connect and stay connected with people. In its early years, some businesses were a little slow to jump onto the social media bandwagon. However, as they recognized the potential it had to reach large audiences for little to no money, businesses embraced…Continue
Added by sara callahan on February 17, 2016 at 5:04am — No Comments
If you haven’t heard, it’s getting harder for businesses to reach their audiences on Facebook unless they’re willing to spend some money. Estimates are that the average reach for a company post on its Facebook page is around 2-6 percent organically. There are only two ways to increase that. First, by…Continue
Today, most people have the perception that marketing is intrusive, right? Pop ups, banner ads, commercials, e-mail campaigns and junk mail are routinely considered annoying. Well, if this is what you think, you could be wrong. In fact, according to…Continue
Added by Paul Moran on November 13, 2015 at 4:58am — No Comments
Think about the last time you scrolled through your Facebook newsfeed, Twitter account or Instagram feed. How long did you spend on each post? My guess is probably less than a second. Most people don’t spend a lot of time analyzing and reading every post that infiltrates their newsfeed from their networks.…Continue
Added by Paul Moran on August 14, 2015 at 6:30am — No Comments
With Friends Like These
The social media snowball continues to gather momentum. Within the last two years, Facebook has acquired photo sharing capabilities, facial recognition software, speech translation apps, mobile instant messaging, and (most…Continue
The election is over, political ads are removed from television, and we can all rest easy for four more years. WRONG. It’s time to vote again, in the Facebook Site Governance proposed documents. Voting started 2 days ago, but fear not, you can vote up until December 10th at 12pm (PST). You can vote …Continue
Added by Ketty Colom on December 5, 2012 at 8:00am — No Comments
In June of 2012 we launch our New SEM/Re-targeting platform and our new Automotive Website platform. Look at these numbers for one of our clients. This is utilizing the same ad budget for each time period. The bounce rate still remains amazing and the unique visits are through the roof! How is this comparing to your site analytics and SEM platforms? Leads now from the dealers website are at a all time high making up their most dominant lead source. We all know that…Continue
In the past if you’ve ever tried to get your data information out of Google for gmail or Adwords, or any of the many Google products, you know that it has been a nightmare. Searching the web for instructions on how to get your mail out of gmail was an exercise in frustration reflected by hundreds of negative emails in…Continue
Making it easy for dealers to engage consumers at key points during their car shopping experience.
Contact At Once!, the dealer chat leader, announced the addition of PureCars as a member of their dealer chat network. Dealers may now quickly and easily add Contact At Once! dealer live chatfeatures to PureCars Value Reports, PureCars…Continue
Added by Aaron Hassen on February 1, 2012 at 3:30am — No Comments
I peruse more articles per day than I can count in my efforts to remain on the cutting edge of strategy, social network management and online marketing. Recently, I found that one common, underlying theme to so many of these "tips and tricks," as they're often packaged, was actually a part of human nature; the perpetual assessment of "why."
The question of "why" isn't necessarily out of greed or selfishness, it's our brains' natural way of making choices - professional, personal,…Continue
Added by Camille Forte on January 27, 2012 at 6:39am — No Comments
For most of you, this post is way too late but I have talked to many people who are still just getting into the social networks and trying to figure it all out. So if your behind the eight ball, let me give you some starter tips.
FIrst off, you need to understand what social marketing is because I would argue that it is really not a marketing platform as many will suggest. Dave Evans wrote a book on "Social Media Marketing - An hour…Continue
Added by Travis Hall on October 20, 2010 at 9:06am — No Comments
Added by Gary May on December 14, 2008 at 8:41pm — No Comments