Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
June 2016 retail sales growth turned negative, making the rest of the summer months even more critical for retailers.
Added by Kris Rosychuk on July 16, 2016 at 11:30am — No Comments
Your customers not only have their own opinions of your business, but they can also influence other potential customers. How you actually run your business is certainly important. Just as important, however, is how customers that have never stepped foot in your…Continue
There are many benefits to having an automotive loyalty program at your dealership to increase business and customer retention. You must be mindful, however, of some dangers that exist if the program is not implemented and administered properly.
Loyalty programs seek to reward behaviors. For dealerships,…Continue
Added by Mike Gorun on September 3, 2013 at 5:12am — No Comments
In the car business, just about every dealership has "that" employee. You know, the one that complains about everything. The one that's never happy. The one most sales trainers, consultants and managers would call "cancer". The advice that 99% would give in regards to "that guy" who, no matter what you tried, just isn't positive and seems to hate everything would be to fire him. The last thing you need is some jaded veteran salesman spreading dissension and negativity around your…Continue
Added by Arnold Tijerina on April 4, 2013 at 5:45am — No Comments
Statistics show that a customer who has a good experience will tell 4 to 5 people. However, a customer who has a bad experience will tell more than 20. In addition, they will usually leave a negative review to go with that word of mouth to leave a permanent finger pointed at your dealership in a bad way.
These days, when someone is interested in a business, it is easy for that person to find a wealth of information on that business just by searching the Internet. Not only is it possible to browse your business website to get a good idea of what you offer, buy potential customers can also use reviews of your business to make the important decision of whether or not they want to work with you. This has very obvious implications when it comes to earning new customers . . . but did you know that…Continue
Added by Rick Mosca on December 26, 2012 at 9:00am — No Comments
Your dealerships online reputation can literally make or break your business success. Why’s that? Because, statistically speaking, around 90 percent of all consumers use the Internet to research businesses when they are looking for a product or service. …Continue
Today, more than ever, online reviews can make or break your month selling vehicles. We can search for online reputation management companies and we will get hundreds if not thousands of opinions on how to manipulate the system of posting positive reviews. Many of these companies state that they have a secret to help your dealership look like they are flawless. This is done utilizing a lot of smoke and mirrors.
Studies by consumer behavior and search experts say that 7 out of 10…Continue
Added by James Schaefer on June 25, 2012 at 9:04am — No Comments
Added by Gary May on June 1, 2009 at 2:13pm — No Comments