Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
“Welcome to the dealership! How may we help you today?”
You may not think it, but a simple greeting when you first walk into a dealership can lay the groundwork for keeping a customer for life. In today’s competitive environment, the lengths a car dealership goes with their customer service can help determine how they can keep their customers.
What can an automotive dealership do to establish a long-lasting relationship with their customers? …Continue
Added by Stacy Mueller on January 25, 2011 at 9:01am — No Comments
In the highly competitive environment of automotive marketing, online search results for your car dealership can potentially make or break you.—The quality of the links, however, versus the quantity of the links is what will have a true impact on prospects making a purchase decision.
With that in mind, the following points can help give you a good start in putting together a search engine optimization (SEO) plan that can yield positive results and improved page rankings for…Continue
When it comes to choosing a customer retention marketing provider, car dealerships need to evaluate the technology behind the programs. In looking at this technology, three of the following topics must be addressed:
(1) Will this technology seamlessly integrate your customer data?
(2) Will it be compatible with your operating system?
(3) Will it be able to pull current, actionable customer data?
In a perfect world, you…Continue
Added by Stacy Mueller on January 18, 2011 at 7:14am — No Comments
Establishing an automotive dealer’s online presence can be a difficult proposition. There are a number of elements to think aboutin assembling a plan to make your dealership more visible in the online world.
As part of our ongoing series on building an online presence foryour automotive marketing initiatives (link to first blog here), we’ve offered a few key points that serve as a foundation for your strategy. In this edition, we’ll delve into how making a connection with your…Continue
Added by Stacy Mueller on January 11, 2011 at 12:38pm — No Comments
In order to build an automotive dealer’sonline presence, there are a handful of points to consider. A recent blog on buildingyour dealership’s online presence highlighted such tips as engagement,reach and choice as valuable techniques in establishing that…Continue
Added by Stacy Mueller on January 6, 2011 at 11:23am — No Comments
Added by Stacy Mueller on December 30, 2010 at 7:47am — No Comments
Before the age of the Internet, gathering information for a new vehicle required taking a look at the local paper or paging through a manufacturer’s booklet. Driving down to your local dealership for a test drive it was something that was part of the norm. In some of those cases, it may have necessitated a phone call to schedule an appointment to get a hands-on experience.
Today’s automotive marketing efforts now open us to numerous possibilities to gather…Continue
Added by Stacy Mueller on December 23, 2010 at 7:24am — No Comments
When was the last time you were in the airport?
Did you have a lot of personal communication? Did you see people speaking with one another, laughing, conversing and seemingly having a great time?
Our guess is probably not.
Instead, you probably saw people glued to their laptops, iPhones® or smartphones. Today’s consumers are glued to their electronic devices, constantly seeking information in an age where they must have it and have it now.
Because of the diverse…Continue
In the earlier days of direct email marketing, the line of thinking by many car dealers was to send as many messages as possible to get the consumer’s attention. It wasn’t about the message’s relevancy, it was simply an effort to grab the consumer’s attention and say, “Hey, we’re here! Click me for more information!” It wasn’t unprecedented, however – its predecessor direct mail marketing was often used in the exact same way.
Over time, marketers using direct mail and email have…Continue
Added by Stacy Mueller on December 16, 2010 at 10:02am — No Comments
In my last blog, we discussed how having a “hook” or theme to your direct marketing campaigns must have a“pain” or reason to motivate your customers to visit your dealership and drive sales traffic. We also discussed how your hook and pain must have a regular message for all your targeted direct mail (TDM) pieces. Each of these stories or…Continue
Added by Stacy Mueller on December 14, 2010 at 11:58am — No Comments
When it comes to direct marketing campaigns, it’s human nature to think big. Whether it’s rolling out an email blast for an upcoming customer appreciation day or sending out a holiday themed Sales or
Service postcard, we all have a tendency to want to “wow” the recipient
with bright colors, killer graphics and an awesome call to action.
Added by Stacy Mueller on November 18, 2010 at 1:23pm — No Comments
Buying a car has never been easier: pick a car that fits your price range, check out a few reliability rating sites on your selection, go to the dealership for a test drive and – should everything fall into
place – you’ll drive off the lot with a new vehicle purchase.
For car dealerships and their direct marketing strategies, it’s only half the battle.…Continue
Added by Stacy Mueller on November 16, 2010 at 1:47pm — No Comments
As more and more consumers use smart phones and iPods® for both business and personal use, technology – yet again – has offered both automotive direct and customer retention marketing managers yet another avenue to reach consumers: mobile marketing.
At the recent 9th Digital Dealers Conference in Las Vegas, Nevada last month,…Continue
Added by Stacy Mueller on November 11, 2010 at 1:29pm — No Comments
In the past, a visit to a car dealership’s customer service department was much like a visit to the dentist: an appointment filled with long wait times and much trepidation about the results.
While there still may be some trepidation on the sticker shock of your vehicle’s maintenance bill,…Continue
Added by Stacy Mueller on November 4, 2010 at 12:36pm — No Comments
In my last blog, we discussed how themed products could impact your target direct marketing (TDM) campaigns. We…Continue
Added by Stacy Mueller on November 2, 2010 at 1:08pm — No Comments
Added by Stacy Mueller on October 29, 2010 at 7:00am — No Comments
Added by Stacy Mueller on October 27, 2010 at 1:30pm — No Comments
Added by Stacy Mueller on September 1, 2010 at 2:27pm — No Comments