Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Why are Instant Articles beneficial? Facebook provides a guide to Instant Article configuration so that you can use their content management system.
• Instant Articles are 10x faster than traditional mobile web articles
• They’re read 20% more often
• Clients are 70%…
Added by Paul Potratz on April 29, 2016 at 7:30am — No Comments
Added by Paul Potratz on April 26, 2016 at 12:30pm — No Comments
Make sure your utilizing your blog to the fullest extent! On this week’s Hard Facts, Samantha explains how your blog can not only boost traffic to your website, but also creates demand for your products and services! Watch this week’s Hard Facts to learn about some things you should know before hitting the publish button on your blog that will drastically effect…Continue
Added by Paul Potratz on April 22, 2016 at 11:30am — No Comments
Will new opportunities set you apart from the competition or will they be a distraction? In order for you to stay relevant and grow in your industry, you can't remain stagnant.
In this week’s Think Tank Tuesday, I tell a personal story about a serial entrepreneur that you might want to hear. Watch now for more info.
Comment below for future Think Tank…
Added by Paul Potratz on April 19, 2016 at 1:40pm — No Comments
Across all of the Star Wars movies, the evil Imperial stormtroopers have the resources of the most powerful organization in the Universe, the latest technology, cutting-edge weaponry, and endless supplies. Yet in nearly every confrontation with a small band of rebels they never seem to be able to hit anyone when shooting!
How can these untrained rebels…Continue
Added by Patrick Kelly on August 22, 2013 at 7:20am — No Comments
Logging ups has never been more critical to dealership success. I mean every up, not just those moved some distance along the road to the sale before they walk or buy.
Only ups from whom the dealership obtains name, rank and serial number have currency. Only ups the dealership can contact again are of value to the business.
Added by Patrick Kelly on May 20, 2013 at 6:40am — No Comments
No, they don’t grow organic vegetables, but they do know the value of the law of the harvest.
This law says that what you sow you reap.…Continue
This is what I want…Continue
If only we could receive directions for our own life mission by listening to pre-recorded messages.…Continue
Pity the individual who buys a vehicle from you today. If your dealership is like most, you’ll do your best to…Continue
Added by Patrick Kelly on December 17, 2012 at 5:00am — No Comments
I know of only one consistent way for auto sales associates to start earning real money. This way is available to any…Continue
My wife and I have some wonderful friends whose restaurant serves up some of the most delicious Latin cuisine. Pedro and Adrianna have the warmest hearts. So, when they told me about the car salesperson they had fallen in love with several years prior, who never bothered to follow up with them after the sale, I could feel their disappointment.
They loved this…Continue
You know about the elephant, that “topic” nobody seems to want to recognize and talk about.…Continue
You know, the up who paid MSRP, plopped down a substantial down payment and had an 800 Beacon score.
Is that what the math says…is that reality or just a lazy way to shift responsibility…Continue
You know, the group of sales associates standing together commiserating about life. They take turns sharing frustrations about the weather, their spouses, the dealership…Continue
I know what you're thinking – who does this guy think he is? How does he know what my “thing” is. Good – I have your attention.
I find it absolutely fascinating just how many dealerships I've walked into over the past couple of months and found, you ready for this? Silence. No customers on the lot, sales people hanging out around reception, flirting, cracking jokes, texting and the list goes on. Everything opposite of what should be happening is happening.
Added by Michael Cirillo on July 19, 2012 at 10:30am — No Comments
(originally published 6/3/2011 on Dealer magazine)
The other day, I started thinking about all the friends I’ve made that I met because they bought a car from me. I’m not talking about acquaintance-type friends, I’m talking about people that are involved in my life, and have been for a long…Continue
Added by Arnold Tijerina on June 7, 2011 at 6:39am — No Comments