Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
SCHENECTADY, NY- On November 22, Paul Potratz, founder and COO of Potratz, and Cory Mosley, Principal of Mosley Automotive Training, will be hosting Closing Ratios: A 20% Increase in 7 Steps. Held at 2:33pm EST, the Friday webinar will showcase all that dealers need to know about closing ratios, the figure that determines how many leads are turned into sales. Every…Continue
Added by Paul Potratz on November 13, 2013 at 8:20am — No Comments
Life inside the dealership is an experience only those who have been there can appreciate. Whether you are in sales or service, each department carries its own unique challenges. Let’s face it, the job is monotonous. And, after every successful month, you get the pleasure of starting from zero once again. So, what can you do to be successful?
Most would agree that the answer lies in your people skills, technique and ability to adopt a mindset that stops you from falling into a “move…Continue
Added by Cory Mosley on September 6, 2011 at 7:44am — No Comments
Let’s explore a simple 3-step approach that will help improve any dealership department.
1. What am I doing now?
Do you clearly understand the road to revenue or process flow from origination to transacting business?
For example, are customers handled the same way every time by every salesperson? How detailed is that instruction? Is every phone call answered the same way? Are the sales techniques the same for everyone interacting with customers? (Note, I’m not…Continue
Added by Cory Mosley on August 18, 2011 at 2:06pm — No Comments
Now, we’re all familiar with the line, “There’s no business like show business.” Well, I wouldn’t personally know if that’s true or not, but I can say from firsthand experience that there is no business like the car business — not just for the controversy and characters, but for the triumphs as well.
In the car business, you have a group of people that range from the dealer principal to the lot attendant, who earns a living and gets some satisfaction from a job well done. On the sales…Continue
Added by Cory Mosley on August 17, 2011 at 12:40pm — No Comments
Added by Cory Mosley on August 15, 2011 at 8:29am — No Comments