Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Added by John Wingle on September 10, 2018 at 7:00am — No Comments
In the old days of traditional advertising, best practices advised that a consumer needed to hear or see the message three times before they remembered it. The same concept applies to all dealership marketing -- including on-the-lot.
When it comes to your lot, focus on the identity and branding of your specific dealership and/or group by defining and…Continue
Added by John Wingle on August 22, 2018 at 6:43am — No Comments
This year we celebrate not only the century mark of Chevrolet, but also the 100 year mark for Henry Ford's belt-based assembly line. Virtually everything about manufacturing and marketing automobiles during the past ten decades has changed except one thing: people still sell cars to people. Your website could be…Continue
Added by Big Tom LaPointe on February 10, 2014 at 9:00pm — No Comments
Added by Gary May on January 14, 2009 at 7:30am — No Comments