Automotive Marketing Professional Community for Car Dealers, OEM and Suppliers
Added by Steve White on November 7, 2017 at 6:30am — No Comments
Not too long ago, trucks relied on their sheer size to keep occupants safe.
The National Highway Traffic Safety Administration toughened its rules, and now pickups have the same airbags and crash-avoiding electronic controls as cars and crossovers. The latest warning and automation systems are also coming online. Here…
Added by Rachael Murphey on October 25, 2017 at 4:00pm — No Comments
Are you shopping around for a car at dealerships like Bridge City Auto Sales but have to stay within a certain budget? Many car buyers these days cannot afford to shell out thousands of…Continue
Added by Dixie Somers on July 9, 2017 at 10:30am — No Comments
Per Wikipedia, a black hole is a region of spacetime exhibiting such strong gravitational effects that nothing – not even light – can escape from inside it. For many dealers, trying to make sense of the data provided by a vendor’s dashboard can be like trying to escape from a black hole. Most don’t understand what the…Continue
Added by Steve White on March 7, 2017 at 6:00am — No Comments
Most of us drive automobiles every day, but give little thought to the true complexity of the design and construction of our ride. A modern auto can have 30,000 or more parts, each installed in a specific order, before we open the door of our new car for the first time.
More than 50 nations in the world produced…
Added by Lizzie Weakley on January 23, 2017 at 2:30pm — No Comments
The new year is almost here, and you know what that means: new cars! But you don't want the flashiest, or the fastest; you want the safest. So what does 2017 have in store on the safety front? Wonder no longer, we've got the five highest-rated safety picks for the new year…Continue
Added by Dixie Somers on November 18, 2016 at 7:15am — No Comments
ActivEngage’s good friend Jeff Kershner wrote a DealerRefresh post way back in 2008 called The ROI of an NADA Booth Model. Hilarious and creative, the blog is half mathematical formula for determining your “booth model conversion ratio” and half love note to a vAuto model named Andrea. We love Jeff’s style.
But with NADA right around the corner, it might…Continue