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All ADM Blog Posts Tagged 'model' (11)

Influencer Marketing: You Don’t Need an Instagram Model

The hottest thing in social media marketing right now is influencer marketing. Businesses continually leverage celebrities to gain exposure and attention. Think about all the dealerships that hire famous athletes, or a YouTube celebrity, to help draw a crowd to their dealership. Sure, it works. That’s why businesses do it. But do they always attract the right…

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Added by Paul Moran on July 30, 2019 at 7:07am — No Comments

Shifting to a Razor and Razor Blade Business Model

In the last seven years, new vehicle gross margins have declined from four percent to two percent.

If that pace continues, profit margins will be wiped out by 2025. It appears that the front-end grosses dealers enjoyed 10 or 15 years ago are never coming back.

 

F&I…

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Added by Scot Eisenfelder on July 12, 2019 at 6:00am — No Comments

3 Ways The Netflix Marketing Model Can Benefit Your Dealership

Netflix is one of the most successful disruptors of the digital age. How did they do it?

By developing a business model built on customer obsession and personalization at scale. So take note of their strategy: here are three takeaways from Netflix’s meteoric…

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Added by Dean Martin on June 27, 2019 at 7:00am — No Comments

Auto Subscriptions: Winning the Present While Preparing for the Future

There’s a lot of buzz around subscriptions as a new ownership model, with various industry pundits forecasting major disruptions for dealers. I see things differently.

 

I believe there are several major barriers to subscription growth for non-dealers, and opportunities for dealers to thrive, should subscriptions break through as a significant ownership model.…

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Added by Scot Eisenfelder on August 17, 2018 at 6:54am — No Comments


Influencer
SEAT Born: A new pure electric car to be unveiled in 2020

Image Source

SEAT, the Spanish carmaker has announced the addition of SEAT Born to their list of pure electric cars being introduced by the next…

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Added by Ronald on December 19, 2017 at 1:00am — No Comments

4 Top Benefits of Predictive Models

Packaged predictive analytic models enable automotive marketers to send perfectly timed, more relevant communications without the cost and complexity associated with standalone analytics tools—freeing your dealership up to acquire and engage customers instead of wrestling with data and technology.…



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Added by Amanda Meuwissen on May 12, 2015 at 12:49pm — No Comments


Influencer
What Does Cheating Teach Your Employees?

Automotive News recently carried a story about a lawsuit filed by Subaru of America against one of their franchisees. The lawsuit accuses a Southern California dealership of falsifying 224 CSI surveys in an effort to increase their CSI scores. This was after…

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Added by Richard Holland on February 19, 2015 at 6:00am — No Comments

Ford Uses Mixed Media to Make Their 2013 Model Year Shine

The model year hasn’t been standard across car makers for some time, but is staggered with one make and model getting to shine for one brief window at a time. Some 2013 models will be available for the summer, while others won’t be out until later in the year.

Redesigns seem to be a common theme…

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Added by Amanda Meuwissen on July 9, 2012 at 7:46am — No Comments

TrueCar Press Release 1.16.12

Check it out folks...

 

Just hit the newswire folks… 9:00pm PST

TrueCar Launches National Compliance Campaign and Pro-Industry Product Changes

Sweeping changes include a more balanced advertising approach, revised billing model in some states, consumer membership program, and formation of a Dealer Advisory Council

SANTA MONICA, Calif., Jan. 16, 2012 /PRNewswire/ — TrueCar, Inc., which is devoted to bringing innovation to the car buying…

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Added by Arnold Tijerina on January 15, 2012 at 9:31pm — 20 Comments


Influencer
Walk-on Transparent Promotional Salesperson Videos

I have seen websites like http://livefaceonweb.com/ or http://www.rovion.com/ that charge $260 for a 15 second promotional video where a person is talking about your website to grab the attention of visitors. The models walk and move around your website keeping customers engaged.

I have figured out how to do it. I have put up a demo at http://spoonjab.com/ to show…

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Added by Spencer Gardner on March 1, 2010 at 6:32pm — No Comments

Man Builds Detailed Model Cars From Discarded Aluminum Cans



Meet Sandy Sanderson from New Zealand. Needing something to keep himself occupied after breaking his wrist in a motorcycle accident, he started building amazing model cars from discarded aluminum cans.



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Added by Tony Guarnaccia on December 4, 2009 at 10:38am — No Comments

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