Automotive Digital Marketing

Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders

Loading... Be Patient!

Brian Pasch's Blog Posts Tagged 'mobile' (10)

Why Are We Sending Mobile Consumers Email Responses With Broken Links?

Today over 20% of visitors to dealership websites are coming from a mobile device, and this number is growing.

 

Google estimates by the end of 2013, 39% of automotive related searches will be from mobile devices.  With this in mind, isn't it time to create new logic in CRM systems to identify the device a customer used…

Continue

Added by Brian Pasch on November 13, 2012 at 11:00am — 7 Comments

As Mobile Traffic Increases Dealers Must Place Phone Processes Under The Microscope

Recent data shared by Google's Michelle…

Continue

Added by Brian Pasch on September 20, 2012 at 11:49am — 3 Comments

Is AutoCon The First Major Automotive Conference To Create a Mobile App?

Today the team at AutoCon released the custom mobile for the upcoming conference in September.  

 

The AutoCon app contains the event schedule, speaker information, videos, and latest news.  I've been a part of the popular automotive conferences for the past 5 years and I don't recall anyone having a mobile app for their…

Continue

Added by Brian Pasch on August 30, 2012 at 3:00pm — 1 Comment

Is Your Dealership in the Yellow?

If you haven't noticed, about 14% of dealership website visitorsare coming on mobile devices with another 5% on tablets.  Your numbers may vary slightly but dealers would be remiss if they did not take mobile shoppers seriously.

Google searches done on mobile phones have a different urgency compared to searches done on mobile devices. How do I know this?…

Continue

Added by Brian Pasch on July 28, 2012 at 7:31am — No Comments

850,000 Reasons Why Google Should Be A Marketing Priority Each Day

Today the Information Week website posted an article by Eric Zeman that shared a statement by Andy Rubin, SVP of mobile and digital content for Google, stating that today over 850,000 Android devices are activated PER DAY.

 

This is up from 550,000 activations a day just 4…

Continue

Added by Brian Pasch on February 28, 2012 at 6:00pm — 5 Comments

Does Your CRM Processes Treat Mobile Visitors Differently?

Today I looked at 20 dealers Google Analytics reports for the last 30 days and on average, about 20% of their website traffic is being labeled as Mobile visitors.  Here is an example of how this is displayed in Google Analytics. 

 

For some dealers their mobile traffic…

Continue

Added by Brian Pasch on February 11, 2012 at 6:30pm — No Comments

Dominion Dealer Solutions Wins PCG Spotlight Award at 2012 NADA Convention

The 2012 NADA Convention exhibitor hall was very active this year making the selection of the PCG Spotlight Award winners even more challenging.

 

This year five companies that attended the 2012 NADA Convention were selected by PCG as having outstanding products that will benefit the dealer community.

 

Dominion Be Back…

Continue

Added by Brian Pasch on February 7, 2012 at 6:00pm — 1 Comment

Google Enhances Adwords For Mobile Devices With Click To Call

Google send out notification to Certified Adwords Specialists about upcoming changes that impact Pay-Per-Click ads that utilize phone numbers on mobile devices.



This information is very important for dealers who have been using PPC ads for Mobile Devices.  If you are not targeting mobile devices, this is a reminder and wakeup call.… Continue

Added by Brian Pasch on July 29, 2011 at 10:30am — No Comments

Google+ Is A Winner So Join My Circle



Jump In - I'll Send You An Invite!



I'm very optimistic about Google+. If you have not received an invite, send me an email to brian@pcgmailer.com and I'll send you an invite so you can get started. 

 

You…

Continue

Added by Brian Pasch on July 11, 2011 at 4:30am — No Comments

Is Your Website iPad Friendly?



Have you checked your website using an iPad? I strongly suggest that you do because the number of iPad visitors to your website is increasing.

With the popularity of the device, you will need to honestly evaluate the experience for an iPad user and make any necessary adjustments.

In particular, search boxes and forms should be spaced appropriately to make it easy to use on the iPad. Buttons can be added on some pages to simplify the surfing…

Continue

Added by Brian Pasch on June 23, 2010 at 4:30am — No Comments

Monthly Archives

2018

2017

2016

2014

2013

2012

2011

2010

2009

2008

1999

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

ADM Sponsor

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting, LLC Professional Services
Select the maximum monthly investment you plan to make
$USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

Top Automotive Marketing Forum Discussions

Share the Best Content w/AutoMarketing Community

© 2019   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service