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Paul Potratz's Blog Posts Tagged 'mobile' (8)

Mobile Trends In Marketing

Throughout the automotive marketing industry we have seen potential buyers adjust their shopping trends. Buyers have begun to migrate from traditional desktops to their smartphones and mobile devices. To support this trend, it is crucial to have a mobile strategy in place for all automotive dealers.



Danny Brown of American Express OPEN states that, “ Seventy-two percent of small business owners planned to increase or maintain their mobile ad spend this year, with 65 percent of these…

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Added by Paul Potratz on January 15, 2014 at 11:18am — No Comments

Stop Spraying and Praying With a Mobile Marketing Strategy



Do you know to effectively ensure you're reaching all your potential customers? Watch this weeks Think Tank Tuesday to find out the steps you should be taking, and where you should be focusing your marketing strategy.

Added by Paul Potratz on April 10, 2013 at 9:18am — No Comments

How to Take Advantage of the New Facebook for iPhone Check-in Feature for Your Dealership

Although the iPhone app was intended to let users stay connected with their Facebook friends while on the go, auto dealers can also take advantage of this technology to make their automotive mobile marketing campaigns more interactive and more in-tune with the social media. With the release of Facebook for iPhone’s newest version (version 3.4), one added feature is particularly…

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Added by Paul Potratz on April 6, 2011 at 9:59am — No Comments

Engage Mobile Users with Your Dealership's TV Ads

Automotive Marketing to Mobile Users While watching your dealership's TV ads, people with smartphones are probably using their phones and more than likely are online. In fact, according to a recent article by Engadget, a study by Nielsen and Yahoo! found that 86% of mobile internet users are browsing on their phones while watching TV, whether using mobile apps, browsing the internet, accessing social networks like Facebook or Twitter, or…

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Added by Paul Potratz on February 7, 2011 at 11:16am — No Comments

Utilize QR Codes to Drive Leads to Your Car Dealership

Utilize QR Codes to Drive Leads to Your Car Dealership



If you keep up with the latest digital trends, you know about QR codes. They're similar to bar codes (only with a 2-dimensional pattern) and can be scanned by any smartphone with a QR reader. Once someone scans a QR code, he sees a coupon, special website, video, or whatever the advertiser chooses to use. The opportunities for…

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Added by Paul Potratz on January 24, 2011 at 12:37pm — 10 Comments

Planning an Automotive Mobile Marketing Campaign

 

Perhaps you’re aware of all the hype…

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Added by Paul Potratz on January 12, 2011 at 2:14pm — No Comments

Mobile Advertising Opportunities for Dealerships

I travel frequently around the country and often eat out. But when I’m in unfamiliar locations, I don’t always know where to go to find a decent meal (besides McDonald’s). So I pull out my iPhone and search for restaurants. Let’s say I’m in the mood for Italian. So I type in “Italian restaurant” and see a list of all the Italian restaurants near the street where I’m driving. Right on top of this list, I see an ad…

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Added by Paul Potratz on December 14, 2010 at 12:27pm — No Comments

Selling Cars with Mobile Advertising

Use text message marketing to reach people directly in their phones with a personal message! You can customize a text message marketing service to fit the specific needs of your auto dealership marketing campaign. These messages are not spam but instead reach only those people who choose to text a number and request information. Thus a texting campaign can reach a specific target audience.



After setting up a number for people to text, you can…

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Added by Paul Potratz on November 4, 2010 at 2:00pm — No Comments

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