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All ADM Blog Posts Tagged 'mobile' (185)

Can Car Buying Ever Go Digital? [Research Study]

From eMarketer: In 2011, more than three out of 10 US new-car buyers said they were likely to purchase…

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Added by Joe Schwartz on January 21, 2013 at 6:00am — No Comments

Are You Mobilized? The Auto User's Stage in the Sales Funnel

Due to the split nature of the Auto category, mobile users’ stage in the purchase decision making process is an important factor to incorporate when planning a successful campaign. According to Nielsen/Telemetrics, whether user activity occupied the top or bottom end of the purchase funnel, over one-third of mobile Auto users knew exactly what they were…

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Added by Joe Schwartz on January 20, 2013 at 3:25pm — No Comments

Are You Mobilized? Four Distinct Auto Mobile Users. Four Unique Opportunities.

In my last installment of this series of posts on the…

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Added by Joe Schwartz on January 19, 2013 at 7:22am — No Comments

Are You Mobilized? Auto Mobile User Profiles: What You Need To Know

Audience profiling is a highly useful technique employed by marketers in general.  For automotive mobile marketing professionals…

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Added by Joe Schwartz on January 18, 2013 at 4:30am — No Comments

Are You Mobilized? Defining the Automotive Mobile User.

The Auto category’s mobile audience consists of mainly Caucasian males between the ages of 25 and 44. Their annual household income ranges between $50-100k as they are employed full time with their education ranging from some college to post-bachelor experience. Though females only occupy 36% of the total Automotive category, they spend a great deal of time with the Auto Parts & Services subcategory, revealing critical topic-specific…

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Added by Joe Schwartz on January 17, 2013 at 3:00pm — No Comments

Are You Mobilized? Reaching an Infrequent Mobile User.

In response to some comments I've received on a prior post, Why Automotive Mobile Marketing is So Important [Infographic], I plan to focus my…

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Added by Joe Schwartz on January 17, 2013 at 7:00am — No Comments

Why Automotive Mobile Marketing is So Important [Infographic]

The good folks of Microsoft Tag prepared a neat infographic to illustrate the world of mobile marketing and why this (mobile) channel is so important. Here are the highlights:

  • Of the world’s 4 billion mobile phones in use, 1.08 billion (27%) are smartphones and 3.05 billion (75%) are SMS enabled. By 2014, mobile Internet should take over desktop Internet usage.
  • 86% of mobile Internet users are using their devices while…
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Added by Joe Schwartz on January 15, 2013 at 12:00pm — 13 Comments

Future of Internet Search: Mobile Version

This caught my eye, I hope you are as energized by this kind of innovation as I am.  For me, it is an exciting harbinger of things to come in the not too distant future.

  • Part1: Looking Glass Concept…
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Added by Joe Schwartz on January 14, 2013 at 8:30pm — No Comments

You NEED TO KNOW That Your Customers are Being Trained to Use Mobile Services

Microsoft taught generations how to to use the Windows Start button as the jumping off point to accessing the digital world. Todays internet giants and retailers are training us to use our mobile devices in…

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Added by Joe Schwartz on January 8, 2013 at 3:00pm — No Comments

Five Services that Could Become the ‘Instagram of Mobile Video’

Warning!  Some of these services can be highly addictive!  Take Viddy for example.  In preparing this post, I was surprised at how effective and uterly captivating the site's short-form clips can be. 

So who might be able to break through in future? Here are five candidates who could…

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Added by Joe Schwartz on January 8, 2013 at 4:30am — No Comments

Why Mobile Video Is Set To Explode

Mobile video has historically been held back by a single factor: bandwidth. But 4G LTE is changing that, and mobile video is already more popular on the faster wireless networks. 

Mobile video is quickly becoming a mass consumer phenomenon, much as digital…

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Added by Joe Schwartz on January 7, 2013 at 1:30pm — No Comments

Busting 10 Mobile Marketing Myths

With mobile advertising set to grow by 67% in 2013, it’s a hot and controversial topic that is generating strong opinions on all sides. Some claim that mobile isn’t a good investment choice while others think it’s the only place to spend advertising dollars.

The…

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Added by Joe Schwartz on January 6, 2013 at 6:14pm — No Comments

Happy Mobile New Year! 4 Tips for Building Loyalty with Your Mobile Customers

According to Google’s 2012 Our Mobile Planet Smartphone Research report, within the past two years, the number of Google searches on mobile devices has grown by 500 percent! As a result, tech and marketing pundits everywhere are touting 2013 as the “year of mobile”.

If you’re like most businesses, you’re probably researching and/or implementing methods for incorporating mobile into your search and marketing strategies. And, as you probably know, mobile marketing requires specific… Continue

Added by Mike Gorun on January 2, 2013 at 1:44pm — No Comments

Amazing Facts about Mobile For Your Dealership

Amazing Facts and Statistics about Mobile Marketing and Car Buyers for Your Dealership…

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Added by Ian Bernard on December 30, 2012 at 3:30pm — No Comments

Thought This Article Would Interest You

Finally someone takes parts, accessories and auto gift cards as serious Christmas gifts. Take look at this article http://www.usatoday.com/story/money/personalfinance/2012/12/19/auto-parts-for-christmas/1754643/

Dealers could make these suggestions as gifts year round for a constant flow of sales.

Added by Roosevelt Gist on December 20, 2012 at 6:38am — No Comments

New Research on QR Codes and Mobile Apps: What Consumers Want

Key Findings:



-- Auto service customers are far more likely to use mobile apps (44%) than QR codes (18%).



-- 2-in-3 auto service customers that use mobile apps, use them at least daily.



-- Only 10% of auto service customers are currently using a mobile app offered by their dealer/service provider.



-- Top two places consumers are being routed via QR code scans: 1)…
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Added by Crystal Hartwell on December 18, 2012 at 10:37am — No Comments

Automotive Mobile Searchers Convert…Fast

Earlier this year, Nielsen, xAd, and Telmetrics conducted a survey on the “mobile path to purchase” in three industries: restaurants, travel, and automotive.  The latest part of the study released pertains to the automotive category.

One of…

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Added by Ali Amirrezvani on December 4, 2012 at 12:32pm — No Comments

Dealerships and Mobile Apps – How do they fit?

When most people think of an automobile dealership, their minds normally present images of cheesy commercials, pushy salesmen, gigantic “gorilla” inflatable balloons, and someone dressed as a mascot telling them to come spend their entire tax refund on their cars. However, by just taking the time to explore other…

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Added by Dmitriy Goroshin on November 30, 2012 at 3:30pm — No Comments

The Future of Digital - Slides from Business Intelligence plus Commentary

Business Intelligence just released a new presentation on "The Future of Digital".

 

Some of these slides were included in…

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Added by Vickie Gibbs on November 28, 2012 at 8:00am — No Comments

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