Professional Community for Car Dealers, Automotive Marketers and Sales Managers
With mobile advertising set to grow by 67% in 2013, it’s a hot and controversial topic that is generating strong opinions on all sides. Some claim that mobile isn’t a good investment choice while others think it’s the only place to spend advertising dollars.
Added by Joe Schwartz on January 6, 2013 at 6:14pm — No Comments
Added by Mike Gorun on January 2, 2013 at 1:44pm — No Comments
Added by Ian Bernard on January 2, 2013 at 8:31am — No Comments
Amazing Facts and Statistics about Mobile Marketing and Car Buyers for Your Dealership…
Added by Ian Bernard on December 30, 2012 at 3:30pm — No Comments
Finally someone takes parts, accessories and auto gift cards as serious Christmas gifts. Take look at this article http://www.usatoday.com/story/money/personalfinance/2012/12/19/auto-parts-for-christmas/1754643/
Dealers could make these suggestions as gifts year round for a constant flow of sales.
Added by Roosevelt Gist on December 20, 2012 at 6:38am — No Comments
Added by Crystal Hartwell on December 18, 2012 at 10:37am — No Comments
Earlier this year, Nielsen, xAd, and Telmetrics conducted a survey on the “mobile path to purchase” in three industries: restaurants, travel, and automotive. The latest part of the study released pertains to the automotive category.Continue
Added by Ali Amirrezvani on December 4, 2012 at 12:32pm — No Comments
When most people think of an automobile dealership, their minds normally present images of cheesy commercials, pushy salesmen, gigantic “gorilla” inflatable balloons, and someone dressed as a mascot telling them to come spend their entire tax refund on their cars. However, by just taking the time to explore other…Continue
Added by Dmitriy Goroshin on November 30, 2012 at 3:30pm — No Comments
Some of these slides were included in…Continue
Added by Vickie Gibbs on November 28, 2012 at 8:00am — No Comments
Google estimates by the end of 2013, 39% of automotive related searches will be from mobile devices. With this in mind, isn't it time to create new logic in CRM systems to identify the device a customer used…Continue
D on’t fight it dealers. Mobile email is here to stay, "According to a study by Litmus, more email is now read on mobile (36 percent) than on a desktop (33 percent) or via webmail (31 percent), and opens in mobile devices have increased a full 80 percent in…Continue
Added by Ketty Colom on November 8, 2012 at 6:41am — No Comments
Sales are down a little and you’re looking for a way to get an edge on the competition. You have looked at many ways of bringing in revenue, which will depend on how many customers you can get out to the dealership. Why aren’t the traditional methods working like they used to? Commercials and newspaper ads used to bring in lots of business, but now they are only responsible for a small amount of the sales you experience. The rest of your customers come from drive-by views. How can you reach…Continue
Added by Dmitriy Goroshin on October 13, 2012 at 2:00pm — No Comments
There's something missing on most automotive mobile websites and apps. Everyone has "Get Directions". Most attach to the device mapping app to allow for navigation, though some still rely on sending people directly to Google maps, not…Continue
I've written a lot about the importance of having a mobile friendly auto dealership website given the increase in smart phone usage, but when your dealership sends emails, are you also taking mobile into consideration?
A recent study by Knotice, an…Continue
Does your dealership have a BDC or Internet Sales Department? When appointments show up to the dealership, is there a set process to handle these customers? Let me let this thought process for a second…
Ok, so right now you are probably realizing that you do have these departments yet they are under performing. Perhaps you have trained your sales staff in the basic methods of the road to the sale or you might have just hired a few “green peas” and thrown them out…Continue
The web, online and mobile has afforded businesses the real opportunity to launch new products in an unconventional manner. Small businesses can introduce products and compete for quality sales consultants by contract before in-house staffing.
As a small business owner ready to launch our first advertising service for other businesses I have decided to make a national launch and require independent sales contractors, not an employee, to add our product to your portfolio of…Continue
Decades ago, an unprecedented idea emerged in the automotive industry—Buy Here Pay Here (BHPH)—in an attempt to offset the savings and loan crisis.…
Added by Constance Shook on September 18, 2012 at 8:30am — No Comments
The AutoCon app contains the event schedule, speaker information, videos, and latest news. I've been a part of the popular automotive conferences for the past 5 years and I don't recall anyone having a mobile app for their…Continue
RedBumper is quickly becoming the tool of choice!
By: Hillis Emanuelson
What astounds me is that many dealerships fail to recognize all of the sales opportunities that are literally running right through their service bay doors, each and every day.
Some say pushing to sell another car to a consumer in the service drive could be considered annoying. That could not be further from the truth. Especially if the tools being used allow the user to…Continue
Added by Hillis Emanuelson on August 23, 2012 at 6:30am — No Comments