Professional Community for Car Dealers, Automotive Marketers and Sales Managers
In response to some comments I've received on a prior post, Why Automotive Mobile Marketing is So Important [Infographic], I plan to focus my…Continue
Added by Joe Schwartz on January 17, 2013 at 7:00am — No Comments
The good folks of Microsoft Tag prepared a neat infographic to illustrate the world of mobile marketing and why this (mobile) channel is so important. Here are the highlights:
This caught my eye, I hope you are as energized by this kind of innovation as I am. For me, it is an exciting harbinger of things to come in the not too distant future.
Added by Joe Schwartz on January 14, 2013 at 8:30pm — No Comments
Added by Joe Schwartz on January 8, 2013 at 3:00pm — No Comments
Warning! Some of these services can be highly addictive! Take Viddy for example. In preparing this post, I was surprised at how effective and uterly captivating the site's short-form clips can be.
So who might be able to break through in future? Here are five candidates who could…Continue
Added by Joe Schwartz on January 8, 2013 at 4:30am — No Comments
Mobile video is quickly becoming a mass consumer phenomenon, much as digital…Continue
Added by Joe Schwartz on January 7, 2013 at 1:30pm — No Comments
With mobile advertising set to grow by 67% in 2013, it’s a hot and controversial topic that is generating strong opinions on all sides. Some claim that mobile isn’t a good investment choice while others think it’s the only place to spend advertising dollars.
Added by Joe Schwartz on January 6, 2013 at 6:14pm — No Comments
Added by Mike Gorun on January 2, 2013 at 1:44pm — No Comments
Added by Ian Bernard on January 2, 2013 at 8:31am — No Comments
Amazing Facts and Statistics about Mobile Marketing and Car Buyers for Your Dealership…
Added by Ian Bernard on December 30, 2012 at 3:30pm — No Comments
Finally someone takes parts, accessories and auto gift cards as serious Christmas gifts. Take look at this article http://www.usatoday.com/story/money/personalfinance/2012/12/19/auto-parts-for-christmas/1754643/
Dealers could make these suggestions as gifts year round for a constant flow of sales.
Added by Roosevelt Gist on December 20, 2012 at 6:38am — No Comments
Added by Crystal Hartwell on December 18, 2012 at 10:37am — No Comments
Earlier this year, Nielsen, xAd, and Telmetrics conducted a survey on the “mobile path to purchase” in three industries: restaurants, travel, and automotive. The latest part of the study released pertains to the automotive category.Continue
Added by Ali Amirrezvani on December 4, 2012 at 12:32pm — No Comments
When most people think of an automobile dealership, their minds normally present images of cheesy commercials, pushy salesmen, gigantic “gorilla” inflatable balloons, and someone dressed as a mascot telling them to come spend their entire tax refund on their cars. However, by just taking the time to explore other…Continue
Added by Dmitriy Goroshin on November 30, 2012 at 3:30pm — No Comments
Some of these slides were included in…Continue
Added by Vickie Gibbs on November 28, 2012 at 8:00am — No Comments
Google estimates by the end of 2013, 39% of automotive related searches will be from mobile devices. With this in mind, isn't it time to create new logic in CRM systems to identify the device a customer used…Continue
D on’t fight it dealers. Mobile email is here to stay, "According to a study by Litmus, more email is now read on mobile (36 percent) than on a desktop (33 percent) or via webmail (31 percent), and opens in mobile devices have increased a full 80 percent in…Continue
Added by Ketty Colom on November 8, 2012 at 6:41am — No Comments
Sales are down a little and you’re looking for a way to get an edge on the competition. You have looked at many ways of bringing in revenue, which will depend on how many customers you can get out to the dealership. Why aren’t the traditional methods working like they used to? Commercials and newspaper ads used to bring in lots of business, but now they are only responsible for a small amount of the sales you experience. The rest of your customers come from drive-by views. How can you reach…Continue
Added by Dmitriy Goroshin on October 13, 2012 at 2:00pm — No Comments
There's something missing on most automotive mobile websites and apps. Everyone has "Get Directions". Most attach to the device mapping app to allow for navigation, though some still rely on sending people directly to Google maps, not…Continue
I've written a lot about the importance of having a mobile friendly auto dealership website given the increase in smart phone usage, but when your dealership sends emails, are you also taking mobile into consideration?
A recent study by Knotice, an…Continue