Professional Community for Car Dealers, Automotive Marketers and Sales Managers
The web, online and mobile has afforded businesses the real opportunity to launch new products in an unconventional manner. Small businesses can introduce products and compete for quality sales consultants by contract before in-house staffing.
As a small business owner ready to launch our first advertising service for other businesses I have decided to make a national launch and require independent sales contractors, not an employee, to add our product to your portfolio of…Continue
Decades ago, an unprecedented idea emerged in the automotive industry—Buy Here Pay Here (BHPH)—in an attempt to offset the savings and loan crisis.…
Added by Constance Shook on September 18, 2012 at 8:30am — No Comments
The AutoCon app contains the event schedule, speaker information, videos, and latest news. I've been a part of the popular automotive conferences for the past 5 years and I don't recall anyone having a mobile app for their…Continue
RedBumper is quickly becoming the tool of choice!
By: Hillis Emanuelson
What astounds me is that many dealerships fail to recognize all of the sales opportunities that are literally running right through their service bay doors, each and every day.
Some say pushing to sell another car to a consumer in the service drive could be considered annoying. That could not be further from the truth. Especially if the tools being used allow the user to…Continue
Added by Hillis Emanuelson on August 23, 2012 at 6:30am — No Comments
A new survey reveals that mobile and social media have a growing influence on retail purchase decisions. Here is a summary of the Consumer Insight Panel survey results conducted by Empathica, Inc. and published in a recent blog on Loyalty 360 (Loyalty Marketer’s Association):
Added by Mike Gorun on August 7, 2012 at 12:39pm — No Comments
Lafayette, CO (July 31, 2012) — KPA announced today the launch of KPA Mobile, providing auto dealers with more leads than any other mobile website provider through a combination of fast loading pages, fewest clicks, large images in listing pages, and properly positioned call-to-actions (CTA’s).
Added by Patric Timmermans on July 31, 2012 at 9:18am — No Comments
It’s not 2008 anymore. Consumer expectations, communication preferences, and shopping behaviors have all changed due to mass public adoption of smartphones and tablets. Consider the following statistics:
According to a report by online monitor, Pingdom, mobile browsing has increased 69 percent since 2010. In fact, mobile internet use is set to surpass desktop internet…Continue
Added by Aaron Hassen on July 30, 2012 at 9:29am — No Comments
If you haven't noticed, about 14% of dealership website visitorsare coming on mobile devices with another 5% on tablets. Your numbers may vary slightly but dealers would be remiss if they did not take mobile shoppers seriously.
Google searches done on mobile phones have a different urgency compared to searches done on mobile devices. How do I know this?…Continue
Added by Brian Pasch on July 28, 2012 at 7:31am — No Comments
Added by DON GRAFF on July 20, 2012 at 10:58am — No Comments
In a recent blog post of mine, I highlighted some research done on mobile ads and if it is worth a dealership to spend money on it. Today, I am here to tell you why you should have a mobile site for your dealership (if you don’t already). Some 12.6% of total website traffic was generated via mobile device in the fourth quarter of 2011, up 102% from the 6.3% recorded a year…Continue
Added by Ketty Colom on July 2, 2012 at 6:32am — No Comments
We all want to spend our advertising funds in the most efficient way possible and after reading this, you’ll probably want to stick to mobile advertising or add it to your budget. Nearly three in four mobile users (74.0%) say they fully pay attention to mobile ads while browsing the Web, either on a regular (35.3%) or occasional (38.7%) basis, according to a recent survey from Prosper Mobile…Continue
Added by Ketty Colom on June 14, 2012 at 7:12am — No Comments
Last Thursday Google announced the integration of its mobile ad network AdMob, acquired by Google in the summer for 2010, with its easily accessible Adwords platform. AdMob is extremely specialized in mobile devices targeting; it allows you to target groups of mobile applications such as games, weather, travel, and shopping apps. You can also target a specific…Continue
Added by Devin Jones on June 11, 2012 at 1:04pm — No Comments
It's official! Google has finally announced guidelines and recommendations on how to build mobile websites that work best for users and Google.Continue
Added by Ali Amirrezvani on June 8, 2012 at 9:19am — No Comments
Automotive Dealers can now buy mobile-only sponsored-story placements from Facebook. In March, mobile ads became available, but only for the larger companies buying into premium ad packages. Before, companies needed to have a large fan base of at least 500,000 fans to access the reach generator, a part of the premium…Continue
Added by Brent Albrecht on June 6, 2012 at 10:00am — No Comments
Boca Raton, Fla. - Black Book Online, the leading online vehicle trade-in sales lead generator, today announced an upgrade to its Activator™ platform with features designed to help automotive dealers generate more high quality trade-appraisal leads via mobile technology and social media.
New feature-rich enhancements are highlighted by a mobile version of Trade-In…Continue
Added by John Sternal on May 29, 2012 at 7:31am — No Comments
DMEautomotive’s mobile shopping and vehicle ownership app allows Lithia dealerships to target younger service/sales customers and keep current customers ‘close-at-hand’Continue
Added by Crystal Hartwell on May 22, 2012 at 5:41am — No Comments
Dallas, TX –May 21, 2012 – RedBumper, (http://redbumper.com/), a new breed automotive inventory management company, today announced the release of an entire suite of Service Drive and Sales Equity tools for its dealers, SmartDrive. SmartDrive very efficiently allows a dealer to identify in real-time customers coming through their service drive that are in a…Continue
Added by Bruce Thompson on May 21, 2012 at 6:58am — No Comments
Google recently released an eBook (or playbook, as they call it): "The Mobile Playbook: The Busy Executive's Guide to Winning with Mobile". For any dealership interested in mobile websites, mobile paid search, and how to expand your brand with mobile technology, this guide is extremely concise and helpful, answering the "5 crucial mobile questions that every business executive should be asking today".
Their playbook is…Continue
Motorola introduced the first commercially available cell phone in 1983. The next year there were 12,000 cell phone subscribers. Today, 5.1 billion people around the world own a cell phone. According to an AutoTrader/Northwood University study, 17% of all dealership customers originate as telephone leads.
In 1997, Microsoft released Outlook and email is introduced as a new way for computer users to connect. Today,…
Added by Aaron Hassen on April 25, 2012 at 10:45am — No Comments