Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Approximately one-third of all search traffic for auto industry related terms comes from mobile devices. Half of the mobile automotive search audience performs longer term research but roughly half (49 percent) look to make a purchase within the day. However 36 percent of…Continue
Added by Joe Schwartz on January 31, 2013 at 5:30am — No Comments
People are increasingly using smartphones and other mobile devices to search the Web.
Your site needs to be optimized for mobiles in order for them to find you.
1) Target Mobiles with Ads
Ad networks let you…
Added by Joe Schwartz on January 29, 2013 at 8:36am — No Comments
Highlights from eMarketer:
Added by Joe Schwartz on January 28, 2013 at 5:30pm — No Comments
Adobe researchers have found that mobile traffic is growing much more quickly than expected. Mobile, including both smartphones and tablets, now represents 20% of spend and impressions in paid search — double the amount of traffic from a year ago.…Continue
Added by Joe Schwartz on January 21, 2013 at 2:30pm — No Comments
Added by Joe Schwartz on January 21, 2013 at 6:00am — No Comments
Due to the split nature of the Auto category, mobile users’ stage in the purchase decision making process is an important factor to incorporate when planning a successful campaign. According to Nielsen/Telemetrics, whether user activity occupied the top or bottom end of the purchase funnel, over one-third of mobile Auto users knew exactly what they were…Continue
Added by Joe Schwartz on January 20, 2013 at 3:25pm — No Comments
Added by Joe Schwartz on January 19, 2013 at 7:22am — No Comments
Audience profiling is a highly useful technique employed by marketers in general. For automotive mobile marketing professionals…Continue
Added by Joe Schwartz on January 18, 2013 at 4:30am — No Comments
The Auto category’s mobile audience consists of mainly Caucasian males between the ages of 25 and 44. Their annual household income ranges between $50-100k as they are employed full time with their education ranging from some college to post-bachelor experience. Though females only occupy 36% of the total Automotive category, they spend a great deal of time with the Auto Parts & Services subcategory, revealing critical topic-specific…Continue
Added by Joe Schwartz on January 17, 2013 at 3:00pm — No Comments
In response to some comments I've received on a prior post, Why Automotive Mobile Marketing is So Important [Infographic], I plan to focus my…Continue
Added by Joe Schwartz on January 17, 2013 at 7:00am — No Comments
The good folks of Microsoft Tag prepared a neat infographic to illustrate the world of mobile marketing and why this (mobile) channel is so important. Here are the highlights:
This caught my eye, I hope you are as energized by this kind of innovation as I am. For me, it is an exciting harbinger of things to come in the not too distant future.
Added by Joe Schwartz on January 14, 2013 at 8:30pm — No Comments
Added by Joe Schwartz on January 8, 2013 at 3:00pm — No Comments
Warning! Some of these services can be highly addictive! Take Viddy for example. In preparing this post, I was surprised at how effective and uterly captivating the site's short-form clips can be.
So who might be able to break through in future? Here are five candidates who could…Continue
Added by Joe Schwartz on January 8, 2013 at 4:30am — No Comments
Mobile video is quickly becoming a mass consumer phenomenon, much as digital…Continue
Added by Joe Schwartz on January 7, 2013 at 1:30pm — No Comments
With mobile advertising set to grow by 67% in 2013, it’s a hot and controversial topic that is generating strong opinions on all sides. Some claim that mobile isn’t a good investment choice while others think it’s the only place to spend advertising dollars.
Added by Joe Schwartz on January 6, 2013 at 6:14pm — No Comments
Added by Mike Gorun on January 2, 2013 at 1:44pm — No Comments
Added by Ian Bernard on January 2, 2013 at 8:31am — No Comments
Amazing Facts and Statistics about Mobile Marketing and Car Buyers for Your Dealership…
Added by Ian Bernard on December 30, 2012 at 3:30pm — No Comments
Finally someone takes parts, accessories and auto gift cards as serious Christmas gifts. Take look at this article http://www.usatoday.com/story/money/personalfinance/2012/12/19/auto-parts-for-christmas/1754643/
Dealers could make these suggestions as gifts year round for a constant flow of sales.
Added by Roosevelt Gist on December 20, 2012 at 6:38am — No Comments