ADM serves Car Dealers, Automotive Marketing Pros and Internet Sales Managers
I've had a lot of dealers ask me about Siri, especially how it is connected to Yelp and Google. As I've fielded a lot of these questions I've become so immersed into the BUSINESS side of Siri, that I didn't test it out myself as the CONSUMER.
So I did some tests.
First, I tried looking for a Toyota dealership nearby. Siri led me to Monmouth Toyota.…Continue
You have decided to create a mobile application for your dealership and this was a great idea! Excitement has filled the dealership and the staff is ready to tell the customers and even their families about the arrival of a mobile app that users can now run on their iPhone, iPad, or Android devices.…Continue
Added by Dmitriy Goroshin on December 5, 2011 at 10:12am — No Comments
Pandora is now touting itself to local advertisers as one of the strongest radio stations in every local market.
“We’ve now moved into a position of one of the largest radio stations in each of our markets effectively and typically the largest among the (18 to 35-year-old) demographic,” says Pandora CEO Joe Kennedy in a conference call according to…
Added by Terry Lancaster on December 2, 2011 at 10:30am — No Comments
As an automobile dealer, you know how to advertise. You know that commercials can be effective sometimes, and banners as well as flyers can get people interested to the point where they actually stop by. You even have a website but some people have said that they are unsure of how to navigate it. They also said that it takes them forever to find your inventory of vehicles, or when they do find it, it may load a little slower than they expect. In other words, they are telling that they need…Continue
Added by Dmitriy Goroshin on November 17, 2011 at 2:11pm — No Comments
Added by Dmitriy Goroshin on November 1, 2011 at 3:39pm — No Comments
What better way to reach your existing and potential new customers, everyday 24/7, in a non-intrusive manner. This is one of the most powerful marketing breakthroughs of our…
Added by Ralph Paglia on October 4, 2011 at 11:30am — No Comments
Certain technologies lend themselves really well to mobile application use. Consumers download millions of mobile apps related to gaming, weather, social networking, navigation, travel, restaurants and other forms of entertainment.
But when it comes to business, and dealerships in particular, the market for mobile apps is a little more uncertain. Not all business applications lend themselves well to mobile apps use. For instance, in our business we use a contact management software.…Continue
Added by Mike Esposito on September 27, 2011 at 9:13am — No Comments
Added by Dmitriy Goroshin on September 20, 2011 at 4:48pm — No Comments
Sales are down a little and you’re looking for a way to get an edge on the competition. You have looked at many ways of bringing in revenue, which will depend on how many customers you can get out to the dealership. Why aren’t the traditional methods working like they used to? Commercials and newspaper ads used to bring in lots of business, but now they are only responsible for a small amount of the sales you experience. The rest of your customers come from drive-by views. How can you reach…Continue
Added by Dmitriy Goroshin on August 30, 2011 at 2:11pm — No Comments
Black Book Publisher Hearst partners with Mofuse.com for 2500 mobile websites for multiple publications: http://tinyurl.com/3w82jmf
Added by Mike Brodeur on August 3, 2011 at 11:40am — No Comments
Added by Ralph Paglia on August 3, 2011 at 7:00am — No Comments
It is almost hard to comprehend how fast mobile Internet usage is growing. According to Google, more smartphones were sold last year than PCs. It's predicted that 50% of Americans will have a smartphone by the end of the year and that there will be 10 billion mobile Internet devices in 2012, up from the 2 billion that are activated today. A child is more likely to own a cell phone than a book!
How is that going to impact the car buying experience and your online strategy? …Continue
Added by Ali Amirrezvani on August 1, 2011 at 7:21am — No Comments
Added by Brian Pasch on July 29, 2011 at 10:30am — No Comments
This is great insight on how mobile dealer sites are driving traffic faster than their desktop counterparts- http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=154279
Added by Mike Brodeur on July 20, 2011 at 6:11am — No Comments
Added by Dmitriy Goroshin on July 19, 2011 at 11:33am — No Comments
We pay a lot of attention to design.
We have an individual approach to the development of graphic design for each client.
The first page of the application shows the dealership building.
The key to lasting customer relationships is communication and car dealers know this better than anyone. Dealerships don’t survive on profit from car sales - they depend on service and parts business to stay in business. It takes time for dealers to build customer loyalty, but you can get their attention in seconds. How? Keep reading.
How often do you reach out to your customers to remind them of new models, service and warranty requirements? Do you tell them about special deals on…Continue
Added by Dmitriy Goroshin on July 13, 2011 at 3:31pm — No Comments
I'm very optimistic about Google+. If you have not received an invite, send me an email to firstname.lastname@example.org and I'll send you an invite so you can get started.
Added by Brian Pasch on July 11, 2011 at 4:30am — No Comments
Back in the mid-90s, I joined in on what we called the wild, wild web. And it was wild. There were no rules, no major search engines, and most of all, no experts to tell us how to do things. We were free to experiment… and we did. It was a time when one creative soul could fashion an Internet strategy and create an…Continue
As the attached graph from the Adobe Mobile Experience Survey shows consumers strongly prefer mobile web browsers to applications.
81% prefer web browser for researching specific product and price information
71% prefer web browser for comparing product and price by different retailers
The complete report is available here:…Continue