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All ADM Blog Posts Tagged 'mobile' (168)

The Future of Digital - Slides from Business Intelligence plus Commentary

Business Intelligence just released a new presentation on "The Future of Digital".

 

Some of these slides were included in…

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Added by Vickie Gibbs on November 28, 2012 at 8:00am — No Comments

Why Are We Sending Mobile Consumers Email Responses With Broken Links?

Today over 20% of visitors to dealership websites are coming from a mobile device, and this number is growing.

 

Google estimates by the end of 2013, 39% of automotive related searches will be from mobile devices.  With this in mind, isn't it time to create new logic in CRM systems to identify the device a customer used…

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Added by Brian Pasch on November 13, 2012 at 11:00am — 7 Comments

Mobile Email Tips

D on’t fight it dealers. Mobile email is here to stay, "According to a study by Litmus, more email is now read on mobile (36 percent) than on a desktop (33 percent) or via webmail (31 percent), and opens in mobile devices have increased a full 80 percent in…

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Added by Ketty Colom on November 8, 2012 at 6:41am — No Comments

Auto Dealers – It’s Time To Get Ahead

Sales are down a little and you’re looking for a way to get an edge on the competition. You have looked at many ways of bringing in revenue, which will depend on how many customers you can get out to the dealership. Why aren’t the traditional methods working like they used to? Commercials and newspaper ads used to bring in lots of business, but now they are only responsible for a small amount of the sales you experience. The rest of your customers come from drive-by views. How can you reach…

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Added by Dmitriy Goroshin on October 13, 2012 at 2:00pm — No Comments

MobiDrives Mobile Bootcamp

MobiDrives Mobile Bootcamp… MobiDrives, LLC

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Added by Craig Britland on October 11, 2012 at 2:00pm — No Comments

Demand GPS on Your Mobile Site and App Directions Feature

There's something missing on most automotive mobile websites and apps. Everyone has "Get Directions". Most attach to the device mapping app to allow for navigation, though some still rely on sending people directly to Google maps, not…

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Added by J.D. Rucker on October 7, 2012 at 11:30am — 1 Comment

Are Your Dealership's Emails Ready to be Opened on a Mobile Device?

I've written a lot about the importance of having a mobile friendly auto dealership website given the increase in smart phone usage, but when your dealership sends emails, are you also taking mobile into consideration?

 

A recent study by Knotice, an…

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Added by Ali Amirrezvani on September 26, 2012 at 10:00am — 5 Comments

The Selling Process…has it changed?

Does your dealership have a BDC or Internet Sales Department?  When appointments show up to the dealership, is there a set process to handle these customers?  Let me let this thought process for a second…

Ok, so right now you are probably realizing that you do have these departments yet they are under performing.  Perhaps you have trained your sales staff in the basic methods of the road to the sale or you might have just hired a few “green peas” and thrown them out…

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Added by Stan Sher on September 25, 2012 at 8:36am — 7 Comments

As Mobile Traffic Increases Dealers Must Place Phone Processes Under The Microscope

Recent data shared by Google's Michelle…

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Added by Brian Pasch on September 20, 2012 at 11:49am — 3 Comments

Independent Sales Contractors Wanted - New Product Launch

The web, online and mobile has afforded businesses the real opportunity to launch new products in an unconventional manner. Small businesses can introduce products and compete for quality sales consultants by contract before in-house staffing.

As a small business owner ready to launch our first advertising service for other businesses I have decided to make a national launch and require independent sales contractors, not an employee, to add our product to your portfolio of…

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Added by Roosevelt Gist on September 20, 2012 at 4:27am — 1 Comment

Buy Here Pay Here Market...Where?

Decades ago, an unprecedented idea emerged in the automotive industry—Buy Here Pay Here (BHPH)—in an attempt to offset the savings and loan crisis.…

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Added by Constance Shook on September 18, 2012 at 8:30am — No Comments

Is AutoCon The First Major Automotive Conference To Create a Mobile App?

Today the team at AutoCon released the custom mobile for the upcoming conference in September.  

 

The AutoCon app contains the event schedule, speaker information, videos, and latest news.  I've been a part of the popular automotive conferences for the past 5 years and I don't recall anyone having a mobile app for their…

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Added by Brian Pasch on August 30, 2012 at 3:00pm — 1 Comment

Convert Service to Sales: Now!

RedBumper is quickly becoming the tool of choice!

 

By: Hillis Emanuelson

 

What astounds me is that many dealerships fail to recognize all of the sales opportunities that are literally running right through their service bay doors, each and every day.

Some say pushing to sell another car to a consumer in the service drive could be considered annoying. That could not be further from the truth. Especially if the tools being used allow the user to…

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Added by Hillis Emanuelson on August 23, 2012 at 6:30am — No Comments

New Survey Reveals Growing Influence of Mobile & Social Media on Retail Purchase Decisions

A new survey reveals that mobile and social media have a growing influence on retail purchase decisions. Here is a summary of the Consumer Insight Panel survey results conducted by Empathica, Inc. and published in a recent blog on Loyalty 360 (Loyalty Marketer’s Association):

 

  • Ÿ Half of consumers with smartphones have looked for online reviews…
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Added by Mike Gorun on August 7, 2012 at 12:39pm — No Comments

News Release: KPA Announces KPA Mobile for Auto Dealers

Lafayette, CO (July 31, 2012) ­— KPA announced today the launch of KPA Mobile, providing auto dealers with more leads than any other mobile website provider through a combination of fast loading pages, fewest clicks, large images in listing pages, and properly positioned call-to-actions (CTA’s).

The…

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Added by Patric Timmermans on July 31, 2012 at 9:18am — No Comments

Is Your Dealership Ready for the Real-Time Shopper? (Courtesy of Ed Parkinson & Dealer Marketing Magazine)

It’s not 2008 anymore. Consumer expectations, communication preferences, and shopping behaviors have all changed due to mass public adoption of smartphones and tablets. Consider the following statistics:

 

According to a report by online monitor, Pingdom, mobile browsing has increased 69 percent since 2010. In fact, mobile internet use is set to surpass desktop internet…

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Added by Aaron Hassen on July 30, 2012 at 9:29am — No Comments

Is Your Dealership in the Yellow?

If you haven't noticed, about 14% of dealership website visitorsare coming on mobile devices with another 5% on tablets.  Your numbers may vary slightly but dealers would be remiss if they did not take mobile shoppers seriously.

Google searches done on mobile phones have a different urgency compared to searches done on mobile devices. How do I know this?…

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Added by Brian Pasch on July 28, 2012 at 7:31am — No Comments

New Jersey Digital Marketing and Technology Seminar with Don Graff Automotive Consulting

INFOGRAPHIC:
Your Dealership's Digital Assets: Are They Serving Your Customers Right, Before They Come Into The Showroom?
Dealership Digital Marketing Infographic
As the tastes of the social generation and their shopping behaviors change, so must the areas in which retailers promote themselves in order to make the most of their advertising dollars and bring in new business.
Potential customers have started to evolve from simple website browsing to using mobile. With 18% of…
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Added by DON GRAFF on July 20, 2012 at 10:58am — No Comments

10 Reasons Why You Should have a Mobile Site

In a recent blog post of mine, I highlighted some research done on mobile ads and if it is worth a dealership to spend money on it. Today, I am here to tell you why you should have a mobile site for your dealership (if you don’t already). Some 12.6% of total website traffic was generated via mobile device in the fourth quarter of 2011, up 102% from the 6.3% recorded a year…

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Added by Ketty Colom on July 2, 2012 at 6:32am — No Comments

Mobile Ads-is it Worth it?

We all want to spend our advertising funds in the most efficient way possible and after reading this, you’ll probably want to stick to mobile advertising or add it to your budget. Nearly three in four mobile users (74.0%) say they fully pay attention to mobile ads while browsing the Web, either on a regular (35.3%) or occasional (38.7%) basis, according to a recent survey from Prosper Mobile…

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Added by Ketty Colom on June 14, 2012 at 7:12am — No Comments

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