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All ADM Blog Posts Tagged 'mobile' (160)

As Mobile Traffic Increases Dealers Must Place Phone Processes Under The Microscope

Recent data shared by Google's Michelle…

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Added by Brian Pasch on September 20, 2012 at 11:49am — 3 Comments

Independent Sales Contractors Wanted - New Product Launch

The web, online and mobile has afforded businesses the real opportunity to launch new products in an unconventional manner. Small businesses can introduce products and compete for quality sales consultants by contract before in-house staffing.

As a small business owner ready to launch our first advertising service for other businesses I have decided to make a national launch and require independent sales contractors, not an employee, to add our product to your portfolio of…

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Added by Roosevelt Gist on September 20, 2012 at 4:27am — 1 Comment

Buy Here Pay Here Market...Where?

Decades ago, an unprecedented idea emerged in the automotive industry—Buy Here Pay Here (BHPH)—in an attempt to offset the savings and loan crisis.…

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Added by Constance Shook on September 18, 2012 at 8:30am — No Comments

Is AutoCon The First Major Automotive Conference To Create a Mobile App?

Today the team at AutoCon released the custom mobile for the upcoming conference in September.  

 

The AutoCon app contains the event schedule, speaker information, videos, and latest news.  I've been a part of the popular automotive conferences for the past 5 years and I don't recall anyone having a mobile app for their…

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Added by Brian Pasch on August 30, 2012 at 3:00pm — 1 Comment

Convert Service to Sales: Now!

RedBumper is quickly becoming the tool of choice!

 

By: Hillis Emanuelson

 

What astounds me is that many dealerships fail to recognize all of the sales opportunities that are literally running right through their service bay doors, each and every day.

Some say pushing to sell another car to a consumer in the service drive could be considered annoying. That could not be further from the truth. Especially if the tools being used allow the user to…

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Added by Hillis Emanuelson on August 23, 2012 at 6:30am — No Comments

New Survey Reveals Growing Influence of Mobile & Social Media on Retail Purchase Decisions

A new survey reveals that mobile and social media have a growing influence on retail purchase decisions. Here is a summary of the Consumer Insight Panel survey results conducted by Empathica, Inc. and published in a recent blog on Loyalty 360 (Loyalty Marketer’s Association):

 

  • Ÿ Half of consumers with smartphones have looked for online reviews…
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Added by Mike Gorun on August 7, 2012 at 12:39pm — No Comments

News Release: KPA Announces KPA Mobile for Auto Dealers

Lafayette, CO (July 31, 2012) ­— KPA announced today the launch of KPA Mobile, providing auto dealers with more leads than any other mobile website provider through a combination of fast loading pages, fewest clicks, large images in listing pages, and properly positioned call-to-actions (CTA’s).

The…

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Added by Patric Timmermans on July 31, 2012 at 9:18am — No Comments

Is Your Dealership Ready for the Real-Time Shopper? (Courtesy of Ed Parkinson & Dealer Marketing Magazine)

It’s not 2008 anymore. Consumer expectations, communication preferences, and shopping behaviors have all changed due to mass public adoption of smartphones and tablets. Consider the following statistics:

 

According to a report by online monitor, Pingdom, mobile browsing has increased 69 percent since 2010. In fact, mobile internet use is set to surpass desktop internet…

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Added by Aaron Hassen on July 30, 2012 at 9:29am — No Comments

Is Your Dealership in the Yellow?

If you haven't noticed, about 14% of dealership website visitorsare coming on mobile devices with another 5% on tablets.  Your numbers may vary slightly but dealers would be remiss if they did not take mobile shoppers seriously.

Google searches done on mobile phones have a different urgency compared to searches done on mobile devices. How do I know this?…

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Added by Brian Pasch on July 28, 2012 at 7:31am — No Comments

New Jersey Digital Marketing and Technology Seminar with Don Graff Automotive Consulting

INFOGRAPHIC:
Your Dealership's Digital Assets: Are They Serving Your Customers Right, Before They Come Into The Showroom?
Dealership Digital Marketing Infographic
As the tastes of the social generation and their shopping behaviors change, so must the areas in which retailers promote themselves in order to make the most of their advertising dollars and bring in new business.
Potential customers have started to evolve from simple website browsing to using mobile. With 18% of…
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Added by DON GRAFF on July 20, 2012 at 10:58am — No Comments

10 Reasons Why You Should have a Mobile Site

In a recent blog post of mine, I highlighted some research done on mobile ads and if it is worth a dealership to spend money on it. Today, I am here to tell you why you should have a mobile site for your dealership (if you don’t already). Some 12.6% of total website traffic was generated via mobile device in the fourth quarter of 2011, up 102% from the 6.3% recorded a year…

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Added by Ketty Colom on July 2, 2012 at 6:32am — No Comments

Mobile Ads-is it Worth it?

We all want to spend our advertising funds in the most efficient way possible and after reading this, you’ll probably want to stick to mobile advertising or add it to your budget. Nearly three in four mobile users (74.0%) say they fully pay attention to mobile ads while browsing the Web, either on a regular (35.3%) or occasional (38.7%) basis, according to a recent survey from Prosper Mobile…

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Added by Ketty Colom on June 14, 2012 at 7:12am — No Comments

Google steps up its Mobile Display game

Last Thursday Google announced the integration of its mobile ad network AdMob, acquired by Google in the summer for 2010, with its easily accessible Adwords platform. AdMob is extremely specialized in mobile devices targeting; it allows you to target groups of mobile applications such as games, weather, travel, and shopping apps. You can also target a specific…

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Added by Devin Jones on June 11, 2012 at 1:04pm — No Comments

Google Announces Mobile Website Guidelines and Recommendations, Finally!

It's official!  Google has finally announced guidelines and recommendations on how to build mobile websites that work best for users and Google.

Google recommends building your mobile site with a responsive design approach.  This means that your mobile site uses the same URL as your main…

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Added by Ali Amirrezvani on June 8, 2012 at 9:19am — No Comments

Facebook Creates New Mobile Ad Opportunity

Automotive Dealers can now buy mobile-only sponsored-story placements from Facebook. In March, mobile ads became available, but only for the larger companies buying into premium ad packages. Before, companies needed to have a large fan base of at least 500,000 fans to access the reach generator, a part of the premium…

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Added by Brent Albrecht on June 6, 2012 at 10:00am — No Comments

Black Book Online Offers New Features For Activator Technology

Boca Raton, Fla. - Black Book Online, the leading online vehicle trade-in sales lead generator, today announced an upgrade to its Activator™ platform with features designed to help automotive dealers generate more high quality trade-appraisal leads via mobile technology and social media.

 

New feature-rich enhancements are highlighted by a mobile version of Trade-In…

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Added by John Sternal on May 29, 2012 at 7:31am — No Comments

Lithia Automotive Launches Driver Connect(SM) to Reach Next Gen Customers

DMEautomotive’s mobile shopping and vehicle ownership app allows Lithia dealerships to target younger service/sales customers and keep current customers ‘close-at-hand’



Daytona Beach, FL –May 22, 2012
DMEautomotive (DMEa) today announced the roll-out of its breakthrough mobile app, Driver…

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Added by Crystal Hartwell on May 22, 2012 at 5:41am — No Comments

RedBumper’s New Service Drive & Sales History Equity Tools Provide Lucrative Used Vehicle Inventory Source for Auto Dealers

Dallas, TX –May 21, 2012RedBumper, (http://redbumper.com/), a new breed automotive inventory management company, today announced the release of an entire suite of Service Drive and Sales Equity tools for its dealers, SmartDrive. SmartDrive very efficiently allows a dealer to identify in real-time customers coming through their service drive that are in a…

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Added by Bruce Thompson on May 21, 2012 at 6:58am — No Comments

Google's "Mobile Playbook" is a Must-Read for Auto Dealers

Google recently released an eBook (or playbook, as they call it): "The Mobile Playbook: The Busy Executive's Guide to Winning with Mobile".  For any dealership interested in mobile websites, mobile paid search, and how to expand your brand with mobile technology, this guide is extremely concise and helpful, answering the "5 crucial mobile questions that every business executive should be asking today".

 

Their playbook is…

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Added by Ali Amirrezvani on May 4, 2012 at 6:53am — 3 Comments

The Evolution of Communication - What's Next for Dealers?

1983





Motorola introduced the first commercially available cell phone in 1983. The next year there were 12,000 cell phone subscribers. Today, 5.1 billion people around the world own a cell phone. According to an AutoTrader/Northwood University study, 17% of all dealership customers originate as telephone leads.

1997





In 1997, Microsoft released Outlook and email is introduced as a new way for computer users to connect. Today,…

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Added by Aaron Hassen on April 25, 2012 at 10:45am — No Comments

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