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All ADM Blog Posts Tagged 'mobile' (140)

Future of Internet Search: Mobile Version

This caught my eye, I hope you are as energized by this kind of innovation as I am.  For me, it is an exciting harbinger of things to come in the not too distant future.

  • Part1: Looking Glass Concept…
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Added by Joe Schwartz on January 14, 2013 at 8:30pm — No Comments

You NEED TO KNOW That Your Customers are Being Trained to Use Mobile Services

Microsoft taught generations how to to use the Windows Start button as the jumping off point to accessing the digital world. Todays internet giants and retailers are training us to use our mobile devices in…

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Added by Joe Schwartz on January 8, 2013 at 3:00pm — No Comments

Five Services that Could Become the ‘Instagram of Mobile Video’

Warning!  Some of these services can be highly addictive!  Take Viddy for example.  In preparing this post, I was surprised at how effective and uterly captivating the site's short-form clips can be. 

So who might be able to break through in future? Here are five candidates who could…

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Added by Joe Schwartz on January 8, 2013 at 4:30am — No Comments

Why Mobile Video Is Set To Explode

Mobile video has historically been held back by a single factor: bandwidth. But 4G LTE is changing that, and mobile video is already more popular on the faster wireless networks. 

Mobile video is quickly becoming a mass consumer phenomenon, much as digital…

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Added by Joe Schwartz on January 7, 2013 at 1:30pm — No Comments

Busting 10 Mobile Marketing Myths

With mobile advertising set to grow by 67% in 2013, it’s a hot and controversial topic that is generating strong opinions on all sides. Some claim that mobile isn’t a good investment choice while others think it’s the only place to spend advertising dollars.

The…

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Added by Joe Schwartz on January 6, 2013 at 6:14pm — No Comments

Happy Mobile New Year! 4 Tips for Building Loyalty with Your Mobile Customers

According to Google’s 2012 Our Mobile Planet Smartphone Research report, within the past two years, the number of Google searches on mobile devices has grown by 500 percent! As a result, tech and marketing pundits everywhere are touting 2013 as the “year of mobile”.

If you’re like most businesses, you’re probably researching and/or implementing methods for incorporating mobile into your search and marketing strategies. And, as you probably know, mobile marketing requires specific… Continue

Added by Mike Gorun on January 2, 2013 at 1:44pm — No Comments

Amazing Facts about Mobile For Your Dealership

Amazing Facts and Statistics about Mobile Marketing and Car Buyers for Your Dealership…

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Added by Ian Bernard on December 30, 2012 at 3:30pm — No Comments

Thought This Article Would Interest You

Finally someone takes parts, accessories and auto gift cards as serious Christmas gifts. Take look at this article http://www.usatoday.com/story/money/personalfinance/2012/12/19/auto-parts-for-christmas/1754643/

Dealers could make these suggestions as gifts year round for a constant flow of sales.

Added by Roosevelt Gist on December 20, 2012 at 6:38am — No Comments

New Research on QR Codes and Mobile Apps: What Consumers Want

Key Findings:



-- Auto service customers are far more likely to use mobile apps (44%) than QR codes (18%).



-- 2-in-3 auto service customers that use mobile apps, use them at least daily.



-- Only 10% of auto service customers are currently using a mobile app offered by their dealer/service provider.



-- Top two places consumers are being routed via QR code scans: 1)…
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Added by Crystal Hartwell on December 18, 2012 at 10:37am — No Comments

Automotive Mobile Searchers Convert…Fast

Earlier this year, Nielsen, xAd, and Telmetrics conducted a survey on the “mobile path to purchase” in three industries: restaurants, travel, and automotive.  The latest part of the study released pertains to the automotive category.

One of…

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Added by Ali Amirrezvani on December 4, 2012 at 12:32pm — No Comments

Dealerships and Mobile Apps – How do they fit?

When most people think of an automobile dealership, their minds normally present images of cheesy commercials, pushy salesmen, gigantic “gorilla” inflatable balloons, and someone dressed as a mascot telling them to come spend their entire tax refund on their cars. However, by just taking the time to explore other…

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Added by Dmitriy Goroshin on November 30, 2012 at 3:30pm — No Comments

The Future of Digital - Slides from Business Intelligence plus Commentary

Business Intelligence just released a new presentation on "The Future of Digital".

 

Some of these slides were included in…

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Added by Vickie Gibbs on November 28, 2012 at 8:00am — No Comments

Why Are We Sending Mobile Consumers Email Responses With Broken Links?

Today over 20% of visitors to dealership websites are coming from a mobile device, and this number is growing.

 

Google estimates by the end of 2013, 39% of automotive related searches will be from mobile devices.  With this in mind, isn't it time to create new logic in CRM systems to identify the device a customer used…

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Added by Brian Pasch on November 13, 2012 at 11:00am — 7 Comments

Mobile Email Tips

D on’t fight it dealers. Mobile email is here to stay, "According to a study by Litmus, more email is now read on mobile (36 percent) than on a desktop (33 percent) or via webmail (31 percent), and opens in mobile devices have increased a full 80 percent in…

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Added by Ketty Colom on November 8, 2012 at 6:41am — No Comments

Auto Dealers – It’s Time To Get Ahead

Sales are down a little and you’re looking for a way to get an edge on the competition. You have looked at many ways of bringing in revenue, which will depend on how many customers you can get out to the dealership. Why aren’t the traditional methods working like they used to? Commercials and newspaper ads used to bring in lots of business, but now they are only responsible for a small amount of the sales you experience. The rest of your customers come from drive-by views. How can you reach…

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Added by Dmitriy Goroshin on October 13, 2012 at 2:00pm — No Comments

MobiDrives Mobile Bootcamp

MobiDrives Mobile Bootcamp… MobiDrives, LLC

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Added by Craig Britland on October 11, 2012 at 2:00pm — No Comments

Demand GPS on Your Mobile Site and App Directions Feature

There's something missing on most automotive mobile websites and apps. Everyone has "Get Directions". Most attach to the device mapping app to allow for navigation, though some still rely on sending people directly to Google maps, not…

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Added by J.D. Rucker on October 7, 2012 at 11:30am — 1 Comment

Are Your Dealership's Emails Ready to be Opened on a Mobile Device?

I've written a lot about the importance of having a mobile friendly auto dealership website given the increase in smart phone usage, but when your dealership sends emails, are you also taking mobile into consideration?

 

A recent study by Knotice, an…

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Added by Ali Amirrezvani on September 26, 2012 at 10:00am — 5 Comments

The Selling Process…has it changed?

Does your dealership have a BDC or Internet Sales Department?  When appointments show up to the dealership, is there a set process to handle these customers?  Let me let this thought process for a second…

Ok, so right now you are probably realizing that you do have these departments yet they are under performing.  Perhaps you have trained your sales staff in the basic methods of the road to the sale or you might have just hired a few “green peas” and thrown them out…

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Added by Stan Sher on September 25, 2012 at 8:36am — 7 Comments

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