Professional Community for Car Dealers, Automotive Marketers and Sales Managers
A collection of some of the best tweets from the recent Las Vegas Auto Conferences
Tweets broken down into mobile and general…Continue
Automotive Market Data Shows Continued Growth of Mobile
With over 1.37 million in market sessions, the AutoMotion Dealer App platform provides continuing data around mobile usage and behavior for mobile automotive shoppers.
Mobile app data from…
Your dealership has a nice looking website, and with the explosion of mobile device searches, a mobile site as well. And you've spent a lot of money driving traffic there, be it through SEO, PPC, Keywords, Social Networking, etc. So then you've made sure you've included various…Continue
Added by Holly Kramer on September 24, 2013 at 9:00am — No Comments
On April 3rd, 1973, Dr. Martin Cooper, a Motorola researcher and executive, used the first mobile phone, weighing 1.1kg and measuring 23 cm long – a stark contrast from today’s sleek and feather-light mobile phone.
Fast-forward to 2013 and mobile phones have become an almost irreplaceable tool, from sharing ideas with friends on social media, to researching and buying a new car, this technology offers unrivaled capacity to empower the individual and the collective alike.…Continue
Added by Matthew on September 13, 2013 at 6:16am — No Comments
Automobile dealers have been urged by marketing experts to develop a mobile strategy but some have trouble seeing why they should do so when their traditional methods seem to be working. The answer is that some do not see the potential in exploring options such as mobile websites or mobile apps for dealerships.…Continue
Added by Dmitriy Goroshin on September 10, 2013 at 3:26pm — No Comments
Added by CDK Global on August 16, 2013 at 3:00pm — No Comments
Added by Darial Clewis on August 1, 2013 at 1:00pm — No Comments
You are not alone if your are thinking something along the lines of, “I already have a website, do I really need a mobile website?” This is a natural reaction on many levels. The simple and fast answer to this question is, “Yes, you do need a mobile website and you need it badly.” In this article, we will look at the reasons that you need a mobile website and why you should immediately begin taking steps to create one for your visitors.…Continue
If 40% traffic and nearly half of all digital leads coming from smartphones isn't enough to get you 2nd guessing the way you spend your ad budget, maybe a better understand of what's out there will. Today, there are dozens of advertising opportunities and 200k+ apps and games that your customers engage with each day. While most dealerships are content with the highly competitive PPC market, our team has been testing and validating the greater mobile ad space. There is a world of…Continue
Added by Amir Shah on June 18, 2013 at 2:08pm — No Comments
Is your dealership ready for the next generation of consumer buying power? If your in need of help or a FREE online audit assessment, please do not hesitate to contact us at:
Added by Cheryl Lynn on May 3, 2013 at 2:04pm — No Comments
Added by Paul Potratz on April 10, 2013 at 9:18am — No Comments
In several aspects of the business world, thinking like a consumer will help you to better market to their needs. This includes knowing how your customers communicate and gather information, which has been changing rapidly as more and more people are using mobile devices and smartphones to search for information online.
It is forecasted that the mobile…Continue
Added by Rebecca Kon on March 14, 2013 at 2:30pm — No Comments
If you are selling cars in a dealership, I’m guessing you’ve received many responses from…Continue
Approximately one-third of all search traffic for auto industry related terms comes from mobile devices. Half of the mobile automotive search audience performs longer term research but roughly half (49 percent) look to make a purchase within the day. However 36 percent of…Continue
Added by Joe Schwartz on January 31, 2013 at 5:30am — No Comments
People are increasingly using smartphones and other mobile devices to search the Web.
Your site needs to be optimized for mobiles in order for them to find you.
1) Target Mobiles with Ads
Ad networks let you…
Added by Joe Schwartz on January 29, 2013 at 8:36am — No Comments
Highlights from eMarketer:
Added by Joe Schwartz on January 28, 2013 at 5:30pm — No Comments
Adobe researchers have found that mobile traffic is growing much more quickly than expected. Mobile, including both smartphones and tablets, now represents 20% of spend and impressions in paid search — double the amount of traffic from a year ago.…Continue
Added by Joe Schwartz on January 21, 2013 at 2:30pm — No Comments
Added by Joe Schwartz on January 21, 2013 at 6:00am — No Comments
Due to the split nature of the Auto category, mobile users’ stage in the purchase decision making process is an important factor to incorporate when planning a successful campaign. According to Nielsen/Telemetrics, whether user activity occupied the top or bottom end of the purchase funnel, over one-third of mobile Auto users knew exactly what they were…Continue
Added by Joe Schwartz on January 20, 2013 at 3:25pm — No Comments
Added by Joe Schwartz on January 19, 2013 at 7:22am — No Comments